Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

Three Sources of Traffic for Your Freemiums

Increase website traffic with better freemium promotion When you're giving something away, it should be easy to get people to take it right? Well, that's not always the case. First of

Subscription Website Publishing

Subscription Website Archetype: The Application Website

What is an application website and what makes it a subscription website archetype? While there is no single model for a Subscription Website, an application website is typically software based and

Multiplatform Publishing Strategy

Stand and Deliver: Tips for Your Booth

Exhibiting Tips for Drawing People Over The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the

Multiplatform Publishing Strategy

The Digital News Audience is Growing

Digital is expected to grow, while print is not Although this probably isn’t news to you, there are now some statistics on how the digital news audience is growing. Online publishers and

Multiplatform Publishing Strategy

How WikiLeaks is Changing the Online Publishing Industry

WikiLeaks creates an uproar in the online publishing world by questioning "free speech" In case you've been under a rock, a website (and plethora of mirror sites) called WikiLeaks is under

Audience Development Strategy

The Best SEO Copywriting Is Emotional Copywriting

Capture their heart and the sale will follow Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and

Multiplatform Publishing Strategy

Content Marketing Trends

As we head into 2011, what will be important to content marketers? In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing

Multiplatform Publishing Strategy

Pay-as-you-go Internet? Really? Maybe.

Pay-as-you-go Internet Could Be Next Big Thing I wrote about pay what you want pricing a couple months ago, where consumers choose their own value for something you produce. Now the

Audience Development Strategy

Be “In The Know” About Facebook Messages

Tips from Blue SkyFactory on Facebook Messages One online marketer and blogger I pay special attention to is Christopher S. Penn (@cspenn on Twitter). He's founded one of my favorite national

Audience Development Strategy

What Makes a Good Welcome Email?

Email copywriting tips for welcome emails Your welcome email is possibly one of the more important emails you will send. A bad welcome email can deter people from double opting in,

Subscription Website Publishing

Are You Overlooking Your Analytics?

2 components of your analytics package that should be observed Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved. This

Multiplatform Publishing Strategy

SIPA Member Profile: Jefferson’s ‘Family’ Branches Out

Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md. SIPA: What was your first job out of college and how did you get into this business? JEFFERSON: My first job out of college was

Audience Development Strategy

What Google’s Top 2010 Trending Topics Can Do For SEO

Search engine optimization hints from Google Last week, Google came out with Google Zeitgeist 2010, which is a visual representation of how the world searched this past year. This tool is

Audience Development Strategy

Why “Delivery Rate” Could Be Your Greatest Email Newsletter Metric

Think about getting emails delivered before you think about getting them opened Many people would say that your open rate is your single most important metric. Because with a crappy open

Audience Development Strategy

Analyze Your Top Keywords

Suggestions for better landing pages Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications. However, as time

Subscription Website Publishing

3 “Impulse Buy” Tactics for Membership Websites to Use in the Holiday Season

Sell more "gift" membership subscriptions by offering a physical reciept, pricing for the gift-giver, and making your website look valuable It's the holiday season, and consumers are frantically looking for things

Multiplatform Publishing Strategy

What Does “Mequoda” Mean?

The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system. Mequoda is a term coined by Internet entrepreneur and website developer

Digital Magazine Publishing

The iPad and Web Apps

The “iPadification” of mobile apps We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released. These changes won’t

Subscription Website Publishing

‘Tis the Season for Holiday Landing Page Templates

Landing page optimization tips for the holiday season If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is

Multiplatform Publishing Strategy

Free Advice and Solutions From Colleagues

Online Forums Foster Advice and Solution The SIPA online editorial forum has been active lately, and that means valuable information. The last question posed was: how do you best test a

Digital Magazine Publishing

Ways to Monetize Tablet Apps

The models that have been working for tablets thus far Since tablet devices are a new breed of technology, not too much is known about them so far. This includes ways online

Audience Development Strategy

4 SEO Campaign Management Guidelines That Won’t Ever Change

How to write pages and articles so that they will always get found in search engines Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still

Multiplatform Publishing Strategy

What’s a Publisher’s Number One Tool for Internet Marketing?

Your answer should be a free email newsletter, yes free Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After

Multiplatform Publishing Strategy

Content Marketing with Branded Content

Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation As the end of 2010 comes nearer, let’s take a look

Multiplatform Publishing Strategy

SIPA Member Excels on TV

‘Ambassador’ Strategy Pays Off for McLarney If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw

Multiplatform Publishing Strategy

Google E-books Comes to Web-Browsing Devices

The long-awaited e-bookstore is here Google’s new e-bookstore, known as Google E-books, has officially launched. The e-bookstore is currently filled with over 3 million books that users can view on any device

Subscription Website Publishing

Is Your Website “Webified” Enough?

Do you follow these website design guidelines for content webification? By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean

Subscription Website Publishing

How to Handle Bouncing Terms

What to do if you are concerned with your website’s bounce rate In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces

Multiplatform Publishing Strategy

SIPA Member Profile: With Cabot, Lutts Discovers Success

Timothy Lutts, Publisher, Cabot Heritage Corporation, Salem, Mass. SIPA: How did you get into this business? LUTTS: I've been part of Cabot since 1970, when my father started writing and publishing The

Subscription Website Publishing

Tips for Creating Successful Mobile Apps

Identify the uniqueness of mobile apps Mobile apps can greatly impact the way people interact digitally while on the go. Due to the popularity of digital devices, mobile apps are a game-changing

Audience Development Strategy

Playboy Embraces Facebook by Making…. a Game?

Playboy gets a social media strategy with Facebook As button-up and straight-laced as we like to be, this won't be the first time we've written about Playboy. Hey, they're a publisher

Multiplatform Publishing Strategy

Creative Content Marketing Using Twitter

Learn how to use Twitter to sell your Books and eBooks Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal

Subscription Website Publishing

Bounce Rate: A Mind-Boggling Metric

Become a bit more knowledgeable about your bounce rate How familiar are you with bounce rates? If you spend time poking around your analytics package, you probably have seen the numbers associated

Week in Review: November 29th, 2010 – December 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Is Self-Regulation Enough for the Online Publishing and Advertising Industries?

The Federal Trade Commission does not think so The FTC announced recently that it believes online publishers and Internet advertisers aren’t acting quickly enough when it comes to protecting consumer privacy. Due

Multiplatform Publishing Strategy

Making Money With Your 404 Page

How to turn your 404 page into a basic internet marketing landing page Ever think about how to spruce up your 404 page? How about not just sprucing it up, but

Multiplatform Publishing Strategy

Three Must-Haves for Successful Online Publishing

How to manage multiplatform brand development Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the

‘Best’ Ideas from Marketing Conference

Best Ideas: Tweetups, Email Capture and IT Cooperation The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has

Multiplatform Publishing Strategy

Digital Sales Set a New Record

Cyber Monday’s showing in 2010 hits an all-time sales record In a time when people are hesitant about spending, US online retail sales hit an all-time high on Cyber Monday. According to

Audience Development Strategy

Email Newsletter Sidebars – Right or Left?

The dramatic difference between having right and left sidebars in your email newsletters Have you ever wondered which side of your email newsletter should hold your featured product or call to

Blogging with the Stars

Who No’s? Try Saying Yes or Sharing With Others I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,

Multiplatform Publishing Strategy

ABestWeb Seeks Editor

Apply to become the editor for iNET Interactive’s affiliate marketing community, ABestWeb.com This contract position offers an exceptional opportunity to become the editor for iNET Interactive’s affiliate marketing community, ABestWeb.com. As

Multiplatform Publishing Strategy

Facebook Contests: You’re Doing it Wrong!

Facebook loopholes for creating content marketing promotions that work AND adhere to their policies Many publishers just launch into running their own promotions and sweepstakes through Facebook, but a good percentage

Audience Development Strategy

New Media Trends: Check-in With Benefits

Businesses can now add coupons and discounts to “check-ins” Fousquare, SCVNGR and Yelp are notably the most popular “check-in” websites. And for good reason, have you seen the “Check-in Offer”? Businesses can

Multiplatform Publishing Strategy

Content Marketing Tips for Helping Your Audience Make a Decision

Master 4 steps for content marketing that will lead to a sale Content marketing is one of our favorite topics to discuss at the Mequoda Daily. Content marketing is the current face

Easy Takeaways, PR Primer Highlight Hotline!

Conference Recap, PR Primer Highlight Latest Hotline The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on

Hotline Newsletter Now Posted on Website!

November Hotline Now Posted on SIPA Website The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an

Multiplatform Publishing Strategy

Apple’s iOS 4.3 Rumors Speculate a December Release

Should we be expecting a mid-December release that brings a subscription model to the iPad? Apple’s iOS 4.2 was released on November 23rd. It has been only a week since the

Multiplatform Publishing Strategy

Do You Have An Exit Strategy for Your Business?

Does your Internet business model have a five-year business plan? If so, do you have an exit strategy too? The exit multiples for online publications are running between 10 and 15,

Multiplatform Publishing Strategy

LinkedIn’s New Social Media Strategy

LinkedIn has made a number of changes to improve your experience Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of

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