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Tag: online marketing

Let Us Be Your Coach – Call Today

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?

Protected: What You’ll Learn at the Mequoda Summit

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Subject Line Spam Trigger Words

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

3 Ways You Might Already Be Ahead in Publishing

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

How to Triple Your Response Rates with a Web Library

Would you like to triple the response to your current email promotions and sales pages? Because that’s exactly what we’re seeing happen when publishers stop promoting their magazines and start promoting their web library.

Subscription Marketing: How One Publisher Doubled Revenues in 12 Months

Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products.
Last September, we had the privilege of taking over all membership and subscription marketing for the Biblical Archaeology Society, a long time

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

Hiring, Firing & Building a Better Subscription Website

To build a better subscription website, we’ve created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers seeking to improve the performance of their subscription website and online marketing efforts use a patchwork of systems.

Marketing offers and performance for subscriptions, books, webinars,

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

3 Ways to Win Back Lost Magazine Subscribers

Second-time magazine subscribers may turn out to be even more profitable than they were their first time around

Peter Drucker wrote, “The most important thing in communication is to hear what isn’t being said.”

When you’re talking to someone face to face, there are signs you might notice. Someone who starts fidgeting might be socially anxious, while

Building a Google Visibility Report: A Step-by-Step Guide

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR).

Where Best Practices Come From

Whether they are best practices for running an online business or best practices for sailing, there is always something to be learned from others

I’ve been asked many times, “what is a best practice and where does one come from?”

Best practices are standard conventions, methods or processes that have proven to be successful through multiple testing instances.

Why Planning Social Media for Magazines Always Leads Back to SEO

Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social

One of our clients recently conducted a 6-month test to increase their post reach, and one of the things we determined – after several months of testing every element available on Facebook

How to Sell Magazine Subscriptions Online Without Blow-in Cards

Have you ever received one of those birthday cards in the mail from one of your “funny” friends, where you open the envelope and glitter basically falls everywhere?

That’s close to how customers have always felt about magazine blow-in cards that try to sell magazine subscriptions. Maybe the cards don’t nestle themselves into the cracks of your hardwood floors to remind you forever of the hilarity, but they do fall over the floor whenever an innocent reader opens your magazine in the magazine aisle at Barnes & Noble or the end cap at the grocery store.

How to Hire a Multiplatform Internet Marketing Company to Help Grow Your Online Business

If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.

Internet marketing is easy to do and hard to master.

Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company that’s a good match for your organization. What makes an Internet marketing company a good match for you?

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

What Are the Colors of Online Marketing Success?

If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. They all seem to use the same four colors.

It’s true. Many websites use the same basic color scheme with slight variations. Usually those four colors include two shades of blue, a shade of gray, and a shade of yellow or ochre.

White is the predominant background color, with a pale blue coming in second.

5 New Multiplatform Publishing Job Descriptions

In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication into a successful multiplatform publishing empire.

Evergreen Content: Seven Tips From Ad Age

In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a “quick checklist” toward attracting better visitors and advertisers through stronger search and social. Mequoda Members have long known about the benefits of refurbished and repurposed articles, and it’s always good to get another take.

Online Publishing Job Description: Email Marketing Manager

An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of products.

Online Publishing Job Description: Online Marketing Manager

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

Online Publishing Job Description: Marketing Director

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

Using Content to Drive your Audience Development Plan

How recycling, repurposing, and repackaging content can create alignment in your marketing efforts

The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts in a content driven audience development plan. A is for attract; R is for retain, and M is always for monetize.

11 Landing Page Optimization Tests for Subscription Websites [+ Video]

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.

Your landing page needs to be a fast, effective messenger.

With a quick glance, visitors to your site should know exactly what your landing page is about and how it benefits them. Determine what image and message you want the customer to “get” in those first few seconds, and design your landing page toward that objective. Anything that distracts from the central message or image you wish to project should be eliminated.

How to Create a Profitable Website

I’m a big fan of planning.

And I believe that your website is a reflection of your entire business and business model.

A visitor to your website should quickly be able to understand your mission, your audience, the scope of your content, and even how you make money.

It always surprises me that people don’t start the process of building a profitable website by building a website plan. While the website planning process can seem complex, it really can be boiled down to answering a few simple questions:

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

Great Copywriters Create Headlines that Echo

The folks at Investing Daily are some of the smartest direct marketers on the planet. And perhaps better than being smart, they are disciplined.

Clay Hall on Aspire Media

A few minutes with Clay Hall

I’ve known Clay Hall for more than 30 years and have had the pleasure of being his consultant for the past seven. Clay is a familiar voice in our community, having attended seven Summits as both participant and speaker. With the sale of Aspire Media to F+W Media, I think it’s a good time to give everyone an update on his current thinking about digital marketing and publishing before he disappears into the forests and rivers of our great country for an extended period of time.

Improving Content and SEO

Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of SEO. If your looking for improvements but not sure what you need to improve, scroll around search engine watch and I’m sure they will have something that will catch your eye.

Simple Email Marketing Tips & Advice From Top Bloggers

Email marketing isn’t always easy. These days there’s so much junk email that it can be very hard to get your readers to open emails, let alone create a connection with them. With the amount of spam out there it can be very difficult differentiating a good email from a waste of time. Below are a few articles that should help improve your overall email marketing techniques to hopefully avoid people thinking your emails are a “waste of time.”

Job Posting: Director of Online Publishing and Interactive Media

The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online presence for CSPI and Nutrition Action Healthletter content, and this position will regularly measure and report on key program metrics and adjust the strategy and plan as necessary.

An Important SEO Reminder…

Buying links can come back to haunt you.

There was a time when black hat SEO techniques were used to generate significant money. Do you remember searching for content and receiving page results where there was no content – only the keyword phrase repeated over and over?

This was one of my first experiences with black hat SEO, and back in the day, people could get away with this. They would create “optimized” pages with no actual content, and would sell advertising. To this day I wonder about the revenue they generated by doing this; I imagine it was significant.

Audience Development Upgrade Easy as 1-2-3

New workshop, new needs analysis, new analytics suite and consulting program

It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, and more to do then any team can ever hope to accomplish.

Optimize Your Email Campaigns for Better Leads

Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.

It’s clear the goal of building email marketing lists is still important for email marketers. A bigger list means a potentially bigger customer base, and more opportunities to generate revenue.

The Google Visibility Report: A Look at Your Potential Audience

After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of hundreds of thousands of keyword phrases. Where do you rank on those terms? Which keyword phrases are the most important to your online business?

The Google Visibility Report, developed by Mequoda in 2006, provides you with these answers by documenting the popularity and organic competition for each keyword phrase. By citing the Keyword Competitive Index (KCI), you can determine which phrases provide the best targeting opportunities.

Refocusing Your Online Editors

A change that editorial directors need to pay attention to

Put an online editor job underneath a microscope; what do you see?

The initial look shows a content creator; someone who understands subject matter, and ideally, is passionate about the topic. Online editors are able to churn on content that is informative and thought provoking on a regular basis.

Revenue Generation for Digital Publishers Covered at Summit

The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.

Those in attendance will be Mequoda alumni who have attended past events and are running a digital content marketing system. Their goals of creating content, community and commerce through digital content marketing have set them apart from many other digital publishers around the web.

Our three keynote presentations will be focusing on aspects crucial to generating revenue for digital magazine publishers. These keynotes include:

5 Ways Publishers Got Smarter About Social Media in 2011

There’s no doubt about it—publishers got much smarter about their online marketing strategies this past year. It’s not clear which empire(s) paved the way and made it “ok” for everyone else to jump on board (sort of like the day Oprah discovered Twitter) but we’re glad it happened. More attention is being paid to socially savvy customers than ever before, and it’s a good thing because consumers are becoming more socially outspoken by the minute.

Tying Together SEO & Social Media

Search engine optimization no longer exists with an absence of social media. Now that Google credits “likes” and “tweets” so significantly in their algorithm, it would be pretty hard to launch a website and expect it to rank without any social media influence.

Management Coaching for Running a Successful Online Business

The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.

Beyond the changes, running an online business is complicated. You need to have a properly functioning website that is user-friendly, great content and products and methods of promoting all of these things.

Getting Your Facebook On at Mequoda Bootcamp

It’s not every day that you can attend a one-day event and suddenly get an entire business marketing strategy fired at you from every angle.

Building Your Brand Strategy at the Mequoda Bootcamp

49 steps, including organic and paid marketing options, for running a successful online business

A proven approach to digital publishing being utilized by major brands incorporates the use of SEO, SMO and link building to drive website traffic.

These methods of organic online marketing help publishers reach their core audience members through direct and indirect activities.

Huey and Geico Market Every Which Way – Even Up

The Importance of Marketing on All Fronts

I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA member, who just this summer lost a close election for Congress in Southern California. (The interview will be out this week in the September Hotline newsletter.) That something also comes across from the personality-driven, insurance company Geico. Let me explain.

Huey completely surprised pundits by finishing second—out of 16 candidates—in California’s, new, all-parties-in primary, putting him into the final runoff where he lost by just 9% of the votes. So given his background, it’s quite fair to assume that Huey knows precisely how to get the word out. Basically, he reaches people on all fronts.

How to Choose the Right Landing Page Testing Method

During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests

In the Mequoda Daily yesterday, we showed an example of how a few simple changes to a landing page increase the conversion rate by 20.2%.

Who wouldn’t want an increased conversion rate of 20.2%? That means a bigger audience of more than 20% – which could possibly lead to more revenue generation.