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Tag: mequoda gold member

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

Let Us Be Your Coach – Call Today

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

The 3 Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Treat Your Content MVPs like Gold

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts.

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

5 Publishing Goals to Set Over the Next 5 Years

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

Strategy Spotlight with Don: The Case for Daily Emails

How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why a daily email newsletter is the right path, and should be considered a service to your readers.

Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option!

Intention Setting in Multiplatform Publishing: 5 Ways to Attract More and Make More

Maybe you’ve heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you’ve read that if you put Jade in the four corners of your office, it will attract abundance, or that carrying Malachite with you will improve your leadership abilities.

Whether you believe in the metaphysical properties of gemstones and minerals, or just keep them at your desk for good looks, there’s one thing that most people in these circles can agree on. It’s that whatever you’re hoping to get from carrying, wearing or holding one of these items is all about intention. You want to feel more confident getting up on stage to present, so you carry Aventurine to set the intention that you will become more confident. You decorate your office in Jade not because you expect the money to roll in magically in one day, but because seeing it reminds you of your intentions to generate more income, and take steps to make that happen.

Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy Goat Journal and Sheep!) and a portal at CountrysideNetwork.com that spans all four niches.

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

3 Types of Publishing Niches and Why You Should Care

It’s in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part of that.

On a call with the team couple weeks ago, we decided to do some research to see what we considered the biggest niches. This type of information could be useful for a publisher looking to launch a new niche magazine, or a magazine needing a pivot.

Multimedia Product Development Tip: How to Spend Less and Get More

If your goal in life is to find out what your customers value—ask them.

To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda, please take a moment to familiarize yourself with Green Gardens Network (GGN), our composite case study, and CEO Rose Harper, the embodiment of all our clients whose “example” we use as a teaching tool without revealing real publishers’ names or data.

Choosing the Best Lead Management Software for Publishers

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others

Make money by giving content away.

That statement sounds odd to many people in publishing and downright heretical to anyone in the subscription business, but there is no denying that it can work. More than one publisher has developed this

Mequoda Rocket Awards: Top 10 Haven Nexus Systems of 2016

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.

As the

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

Understanding the Freebie Content Business Model

The freebie content business model is one website we build for all of our Mequoda Gold Members

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing and subscription websites. However, more serious than the focus on content is the business model itself.

It

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

5 Easy Evergreen Content Sources for a Magazine Portal When You’re Fresh Out of Ideas

What most publishers of niche magazines don’t realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.

Building a Google Visibility Report: A Step-by-Step Guide

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR).

Mequoda Announces the Arrival of Bill Dugan as Newest Chief Strategy Officer

This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.

Back in the day, Mequoda was a modest 15-person organization, with one lead consultant – that would be me – and a single team working with that consultant. Today, in 2016, we’ve tripled in size, with 40-plus team members,

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

Why Planning Social Media for Magazines Always Leads Back to SEO

Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social

One of our clients recently conducted a 6-month test to increase their post reach, and one of the things we determined – after several months of testing every element available on Facebook

When a Great Niche Publishing Strategy Spurs Growth

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine stats, and the market we watched take shape during our combined 130 years’ worth of experience.

The Best Community Management System for Publishers

What to look for in community management systems from Haven Thread, to Simple:Press to Kunena
Forums really leverage some of the best things about the Internet. Sometimes called message boards, forums allow users from all over the world to communicate together on shared interests on one platform. People offer advice, ask questions and users from the

A Digital Marketing Plan for Daily Content That Reduces Stress and Increases Productivity

One major benefit niche publishers have, and how to leverage it to create a more effective digital marketing plan for all of your articles.

Have you ever felt like a really great article, or podcast, or email newsletter didn’t perform as well as you thought it would? The thing about a large editorial team is that

The Best SEO Software for Niche Publishers

Mequoda reveals the best SEO software publishers can use to extend the life of all their articles — more effortlessly.

You’re Not Multi-Platform Marketing Successfully without Multi-Platform Publishing

Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I’ve personally worked with hundreds of media brands who have gone on to build multi-platform marketing and publishing systems. Many of them started with a single title and had revenues of just a

3 Multiplatform Publishing Predictions for 2016

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event)

How Subscription Websites Bring in Publishing Revenue with Little Spend

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic sources of publishing revenue online. Most print publications already have a digital edition available, but it’s time to take an extra hard look at developing

Health Portal Grows 368% Year Over Year

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.

This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business.

The Mequoda Lead Generation Website Business Model

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

3 Weekly Email Newsletter Template Benefits

Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to this rule is the weekly email newsletter template for subscribers who prefer to be contacted only once a week.

Impact of the Latest Google Panda Update on Publishers

Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make sure we’re doing our due diligence.

As a company that packs consulting, website development and content development into one package for our Gold Member clients, we have the distinct advantage of data. Every month we compile the data from each of our member portals to determine their ebbs and flows. With access to this data, and the brains behind it, we can actually paint broader strokes of analysis when it comes to SEO – because we can also watch the ebb and flow of Google and its algorithm.

Cooking Site Masters Subscription Website Publishing to Compete with the Big Players

“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched site in each category – have led the company’s success since its founding in 2009.

When President Stuart Hochwert, a Mequoda Master, launched these sites, he had exactly nothing to start with. No legacy publications, no content, nada. And while print magazines are in its future, Prime’s primary focus right now is still subscription website publishing, all of it advertiser-supported.

Natural Health Advisory’s Subscription Website Sees 160% Growth

One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become publishers and distribute content that they feel passionate about to a global audience.

The Future of Digital Content as Predicted by The Motley Fool

Publishers have one major thing to think about in the next couple of years. What is the future of digital content?

Ten years ago, the question might have simply been “What is the future of content?” But as we predicted back then, the future is digital. So where does that road lead?

10 Fastest Growing Mequoda Websites of 2013

Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there’s a bit of magic in the air, it feels like a family reunion. And like a family, we get together to share with each other all of the great things we’ve made happen over the past 365 days.

Help Your Digital Content Get Found Easier with this Plug-in

Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content easier.

XML sitemaps make it easier for the search engine crawlers to see the complete architecture of your website so they can retrieve the information more efficiently. This process helps take in account all the optimization components throughout your pages; make it possible for you to experience better search engine rankings.

The Mequoda Most Comments Plug-in

There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings.

Why does this happen? Google sees comments from audience members as votes of confidence for your content. If people are actively commenting on your articles, they found the information worth reading.

Help Your Audience Find You with the Mequoda Keyword Autotagger

How do you add new keyword tags into your WordPress system?

Some operators are able to do it manually as they don’t add many keyword phrases at once.

However, for online publishers with a lot of topics and a lot of keyword phrases being added frequently, the process of adding keywords manually may becoming daunting. Fortunately there is a WordPress plug-in that can make the process much easier.

Create a User-Friendly Experience with the Mequoda Password Manager

Sending an email of assistance to users in need is a great way to improve your relationship with audience members.

If you’ve ever forgotten a password to login somewhere online, I’m sure you know what I mean. I’ve personally done this dozens of times, and have even given up the attempt to login once frustration levels rose.

Efficient Related Posts Plug-in for Aligned Content

Alignment is a relevant aspect of operating a professional blog. If you are attracting traffic to your website through specific keywords, don’t you want those visitors to stay longer and read more of your content?

For WordPress websites using the Efficient Related Posts Plug-in, they can easily present similar content to their audience members, allowing for easy navigation to related content.

Mequoda Auto User Login

Appease your audience with enhanced usability

Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful subscription website that retains its audience base.

For our Gold Member clients, we’ve developed the Mequoda Auto Login plug-in.

The Mequoda Auto Login plug-in allows a user to be auto-logged into the website after verifying the user ID and token. The system operator can choose which links within a WhatCounts email campaign should auto-login appropriately coding them.

The Benefits of a Benchmark Portfolio

What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?

Without taking best practices and proven site design into consideration, you may build a website set up for failure.

To create websites through proven success, we rely on our Benchmark Portfolio. Each system we develop leverages components from systems that came before them. We are constantly updating and maintaining our systems by experimenting and testing the results.

The Comment Rating Pro Plug-in Brings Your Content to Life

Comments update your content to users and search engines alike

Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often overlooked that comments update your content, especially to search engines.

When search engines notice more activity on your page, it makes the bots think your content is relevant, timely and of interest to readers. Because of this, your content may move up in search engine results pages, which increases the chances of more audience members to see it.

Custom Programming Offered for Unique Online Businesses

Combine best practices with unique ideas to get to market quicker

Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher is different. We understand this, embrace it, and provide custom programming to meet the needs of each Mequoda Gold Member client.

Even while utilizing the advantages of Framework1, which helps our architects develop comprehensive systems in a fraction of the standard amount of time, it’s expected that some level of custom programming is required by Mequoda System Publishers.

Featured WordPress Plugin: Mequoda Email Source Report

Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.

For organizations that are looking for a streamlined approach to monitoring their email campaign metrics, the Mequoda Development Team created the Mequoda Email Source Report plug-in.

User Generated Comments Increase Search Rankings

Stuart Hochwert, CEO of Prime Publishing, shares a successful strategy for gaining page rank

It isn’t just speculation that user generated content helps drive ranking…we’ve seen the proof.

Stuart Hochwert, CEO of Prime Publishing and a Mequoda Gold Member, recently shared an interesting story of his success with user generated content.

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