Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we're also seeing other social networks and
Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were
Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and
Readability and scrolling text should come first in tablet and native edition digital magazine design
Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook
If there's one thing we know about online digital publishing,
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it's not difficult to
Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing
Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
Digital publishers sending content through apps may be greatly impacted by the use of push notifications.
According to eMarketer, “app engagement—measured by launches—was 88% higher on average among mobile app
Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's