How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers
Maybe you've never lied on a resume, but according to CareerBuilder, 56% of
Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy
These organizational teams are key components for building a highly effective and efficient multiplatform publishing business
Building a multiplatform publishing business is never easy, but it is practically impossible without the
ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience
If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools
Developing digital publishing tools and assembling a formidable tool box that can handle "everyday
Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue
Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.
Among these publishers is media
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher