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Tag: multiplatform content

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

Multimedia Product Development Tip: How to Spend Less and Get More

If your goal in life is to find out what your customers value—ask them.

To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda, please take a moment to familiarize yourself with Green Gardens Network (GGN), our composite case study, and CEO Rose Harper, the embodiment of all our clients whose “example” we use as a teaching tool without revealing real publishers’ names or data.

Multiplatform Marketing: The Value in “Free” for Publishers

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from happening to other artists and publishers. Sure, plagiarism is one angle of what multiplatform publishers encounter when someone uses your content without permission, but what about the content you give away for free on other platforms?

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.

How Publishers Inflate & Deflate Numbers for Ad Sales

How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers

Maybe you’ve never lied on a resume, but according to CareerBuilder, 56% of hiring managers have caught applicants in lies. Maybe you’ve never cheated on a test, but according to U.S. News and World Report, 80% of “high-achieving” high

How to Start a Magazine and Publish it Profitably

How to start a magazine and publish it profitably, without requiring a large team to start.
In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing are among the top expenses in her book, originally published

The One Multiplatform Content Mistake Most Publishers Make

You can create multiplatform content much easier than you think, and it won’t cost you more than a modest amount of time.
A decade ago we didn’t hear a lot about multiplatform publishing, but today it’s all around us. For example, content produced for The New Yorker isn’t just for the magazine, it gets turned into snippets in their

Magazine Publishing Strategy: Tech, Email, Advertising

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That’s the crux of magazine publishing strategy – don’t make it harder than it is!

At Mequoda, we can distill all of this down to two modules: ACEM, which are the essentials, and

The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business

Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and

Reaching Digital Magazine Readers: Facebook, Mobile, Ad Blocking

ACEM, a foundational part of the Mequoda Method, stands for “Attracting, Capturing, Engaging, and Monetizing” digital magazine readers. Of course, the key to doing those last three is retaining audience who check out your multiplatform content and products.

As you well know, there are currently some obstacles to making that happen. Certain media companies who insist they’re not media companies (cough-Facebook-cough) are gobbling up consumers, while mobile tech issues and the deleterious effects of ad blocking are not exactly helping.

3 Underused Sponsorship Package Add-Ons

If you’re not bundling these three drastically underused sponsorship package add-ons, then you’re leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine traditional print ad placements, digital ad placements, and better opportunities for the sponsor to be part of the story through native advertising and lead generation.
This

How to Prioritize Building New Website Business Models

Before building out new website business models, inventory your existing content assets

Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have. “Begin with the end in mind” is our personal mantra for every Mequoda System we start.

Publishing websites for magazines and newsletters are like Swiss Army

Digital Ads Do Better With Premium Publisher’s Content

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher’s content, and you don’t have to be the former to have the latter.

This is important to understand, particularly if you’re ad-driven. Why? Because premium content can make you more revenue.

How to Bring Customers on a Multiplatform Content Merry Go-Round

Don’t make your multiplatform content live on islands by themselves

Let’s say you have plenty of website traffic. Audience development is no problem for you. Your SEO boots are laced up tight, your social media steed is valiant, and you have a crowd of folks excited to visit your site every day. Good, great, done. Do

How to Start a Magazine Centered on Long-Term Subscriber Relationships

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they’re alive and well, with still new ones being born.

Of course, it’s not easy to achieve. Then again, that’s what Mequoda is here for: to help would-be publishers who want to know exactly how to start a magazine, just as much as it is to help legacy publishers transition into the digital age.

Adjusting Your Multiplatform Advertising Revenue Model for the Digital Age

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become more difficult. The market is saturated. Sponsors aren’t happy with websites crowded with ads as publishers try to grow revenue (and users aren’t happy with

How to Leverage and Sell Multi-Channel Marketing for Your Publication

How to leverage multi-channel marketing both internally and also to sell out your advertising packages

The human race doesn’t all live in one house, or all work at one business. We don’t drink our coffee the same way, and we all definitely do not save our pennies for the same exact vacation.

When a mother and daughter

Digital Publishing Tools: Data, Video, Social, Subscriptions

Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools
Developing digital publishing tools and assembling a formidable tool box that can handle “everyday tasks” like producing multiplatform content as well as a rapidly changing business is the major challenge facing magazines today. It can’t be accomplished with just

Registration Open for the Mequoda Intensive: Save $200 and Join Us in Boston

Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies that will double, or even triple, your revenues within the next 5 years — all in two days, all in historic Boston, Massachusetts – would you

Magazine Content Monetization: How Smart Publishers Turn Content into Cash

How magazine content monetization has gotten more profitable, if you publish it in the right places

Something we know from talking to niche publishers at the industry events we speak at, and during our own CEO Institute, is 99% of magazine publishers are giving away 100% of their content and not separating their free portal content

Video Publishers: Monetization, Production, Social, Practices

If you’re considering joining the ranks of video publishers, the time to jump in is now.

Social Media Standards Released by MRC

With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only a matter of time. Now, the Media Rating Council has done just that. Keep in mind, of course, that no matter how these guidelines shake out, you must maintain a regimen of your own when it comes maximizing the potential of social platforms. Minding your own store with best practices on social media will make it a lot easier to generate digital ad revenue down the line.

MediaPost reports on this development and several other interesting ones in recent articles.

Publishing Industry Trends: Online Ed Tech, Ecommerce + Events, Broadening B2B

This week’s roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company’s melding of events and e-commerce. We’ll also get a quick glance at the latest magazine personnel moves, as well as an interesting take on the phenomenon of BuzzFeeding B2B content. Folio: covers the magazine business beat better than anybody. A handful of recent articles capture these publishing industry trends and more.

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

‘California Sunday’ Utilizes Multiplatform Content Marketing

California Sunday is an interesting magazine that’s launching with a multiplatform sensibility this October. The monthly magazine will be offered in print, online and for mobile, and will feature some content marketing initiatives that aren’t seen from every other digital publisher.

Are Publisher Content Exchanges the New Black?

In an article for SIIA, Ronn Levine recent wrote about all the content exchanges going on in the publishing world. For example, The Dallas Morning News, Honolulu Star-Advertiser, The Toledo Blade, Minneapolis Star Tribune, Pittsburgh Post-Gazette and the Milwaukee Journal Sentinel will now offer digital products from the The Washington Post to their subscribers.

Publishers Manage the Multiplatform Puzzle

Publishers are taking a great deal of time and research to get multiplatform publishing right. FOLIO Magazine took the pulse of a couple publishers to see what steps publishers like Rodale are taking to make the shift to multiplatform publishing easier.

Legacy vs. Multiplatform: The Audience-Centric Relationship

Discover how multiplatform furthers the reach of legacy publishers

I’ve been asked about the difference between legacy and multiplatform content many times.

At its core, multiplatform helps spread legacy content to a larger audience by allowing users to access it any way they choose.

Publishers Make iPad Subscriptions a Reality

Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue

Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.

Among these publishers is media giant Hearst, which will offer subscriptions to Esquire, The Oprah Magazine O and Popular Mechanics this summer.

Save These Dates – Upcoming Mequoda Events

Discover an array of future events that help build digital skills

The need for new skills has emerged for online editors, marketers and publishers in 2011.

Success in the digital future belongs to those individuals who can supply their multiplatform content to eager audiences without hesitation.

Innovation in Digital Publishing

4 components being used to go beyond magazine publishing

As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.

For instance, publisher Conde Nast has decided to slow its process of digitizing their magazine portfolio for the time being. According to an article from MediaPost, “Conde will focus on increasing sales of its current suite of releases”.

Is Content Still King?

In a world of content networks and emerging technology, what’s the ruling class?

I recently came across an article on Business Insider from a contributor claiming that content in no longer king, and that now curation has taken over the throne.

After reading the article and examining the components of it, I came to conclude that it’s hard to agree this opinion.

Informative, educational and enlightening content is still going to appeal to people, especially when it involves niche topics that summon passion inside us all.