Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, "CEO Mike Perlis announced the news in a memo to employees today saying
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of
Parade has been a bit slow to make the digital shift but over the past year it's made a few different digital publishing moves. Digiday's Josh Sternberg writes, "In
One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become
America's Test Kitchen (ATK) is now offering access to all three of its subscription websites for 69.99/year. Gigaom reports, "ATK is offering bundled access to all three of its websites,
A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -
As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal
It's official: responsive web design will not affect your SEO. This message comes straight from Googles Head of Search Spam, Matt Cutts, aka "Our Guiding Light" when it comes to
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, "With ad
Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
It looks like Time Inc. CEO, Joe Ripp is at it again. It's been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
Harper's Bazaar online has received a makeover. minOnline is reporting that the Harper's Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, "Much of HarpersBazaar.com is
If there's one thing that Mequoda folks have in common, it's a powerful promotional email template that we call the circulation-builder, or circ-builder.
As a publisher, you might assume that this
Talking New Media is reporting that TIME finally releases a retina edition of their iPad App. It's the first update to the app in a year. I wonder if we'll
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for
Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land
Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including
Removing your brand name from your subject line could boost open rates up to 18%
Back in 2007, MailChimp published the results of their top seven performing subject lines. Seventeen out
American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set
The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and
Publishers have one major thing to think about in the next couple of years. What is the future of digital content?
Ten years ago, the question might have simply been "What
AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, "The Hearst Corporation is teaming with AwesomenessTV to co-launch
The advertising community in New York City saw a preview of Hearst Magazine endeavors for 2014.
This article from MinOnline shares highlights from the Hearst announcement, including this piece of news
There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith
The Guardian is reporting that The Financial Times is consolidating to a single global print edition in the first half of 2014. Roy Greenslade writes, "The Financial Times is to
The Internet is a buzz with a new Apple event at the end of this month. John Paczkowski from AllThingsD writes, "People familiar with Apple’s plans tell AllThingsD that the
The New York Times is reporting that Meredith will be creating five new video web series in 2014. They'll debut under a new division called Meredith Originals. Stuart Elliot writes,
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
An application premium subscription website archetype allows access to specialized online software that allows users to input information, use calculators and/or search a proprietary database, and access results.
When we first
The National Journal is moving its website to a more responsive design and ditching its app. AdWeek's Lucia Moses writes, "For National Journal, its iPhone app is relatively new (introduced
Capital New York is reporting that Business Insider will be investing in longer format articles. Business Insider founder and editor-in-chief Henry Blodget told Capital New York they plan on investing
For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it's print edition and go all digital on December 20th. Lloyd's List has been publishing since 1734.
The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business
Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science
Social media is not the enemy of email. In fact, it can be used to build email circulation.
Some might argue that email is more personal than social media because an
That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,
The last time I read MAD magazine was as a young teenager. The thing I loved the most, besides Spy vs Spy (the Wikipedia link is included for you young
Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, "Topicly provides a visual presentation of the day’s biggest topics.
Wine Enthusiast has launched a new app called the Tasting Guide which is available on the Apple App store and will be available on Google Play in September 25th.
