A new report from Pew Research Center shares interesting data on search engine use
The Google consumer surveys revenue stream might be one reason publishers want to increase the amount of
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
A challenge from some SIPA 2012 speakers
Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.
1. Which of these choices is NOT on Jeanne Hopkins’
For those publishers trying their hand at mobile email and mobile site design, they need to pay close attention to two main things: device guidelines and best practices.
Device guidelines remain
Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly
The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic
Tips for getting the most from your Pinterest experience
Content creators and content consumers ran to Pinterest earlier this year, and although the growth is reportedly slowing, the social site has
SEO Blogging can do wonders for online publications
Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable?
In some
Lynn Freer, President, Spidell Publishing, Inc.®, Anaheim, Calif.
How did you get into this business?
I was doing tax returns but was not an accountant or bookkeeper. I was actually a French
17 strategic questions that your next digital publishing business plan must answer
I got a call last week from a colleague who has been thinking about launching his own digital publishing
Extensive keyword research is a digital publisher’s best friend. It is used not only to find what audience members are searching for, but it also helps quantify competition and the
Rodney emphasizes user-created content at SIPA Munich
More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow
Developers and publishers engaging in digital magazine publishing through Apple’s App Store need to know these new statistics
With the iPad taking the lion’s share of the tablet market, most publishers
Digital publishers have seen apps come along that provide the option to publish digital content while also serving as a digital newsstand. Zinio and Apple’s Newsstand app are perfect examples.
However,
The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation
Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not
Hunger Games marketing campaign yields vital lessons
“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
Getting users to comment on your blog posts can be difficult. Sometimes people have the desire to add substance to your blog content, but don’t want to be the first
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members
Integrated digital publishing has evolved exponentially in a short time. The first major tablet to reach the market, the iPad, was released less than two years ago. Now, Forrester is
It May Be Time to Get on the eLearning Curve
According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on
Do you have an idea of how many email addresses on your list are misspelled or downright fake? Taking a look at your bounce rate, you can probably attribute over
Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.
Beyond the results themselves,
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management
What takes up most of your time these days?
I’ve spent most of the past year and a half integrating
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
There are two sides to audience development blogging – the practitioner’s side and the manager’s side.
Practitioners, including online editors and bloggers, want to know all the best strategies for audience
Audience development is a main focus of this live event, with dozens of tips and case studies offered
Audience development is rampant online, but which strategies are right for your brand?
With a new optimization penalty looming, who stands to lose search engine traction?
Many digital magazine publishers pride themselves in the SEO work they do. Through careful research and targeting, they
Six valuable messages and the sessions to cover them
The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of
Open Site Explorer can help build better authority for your website
Do you realize that it does matter who links to your website? Websites that link to your content can have
Do you have high quality content to attract and convert users?
We don’t genuinely think Google will make changes to their GoogleBot that will penalize white hat SEO, even after Matt
Seminars by banks prove popular, and bilingualism helps us think better
Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday
3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!”
Tips and tools for getting advice from people who mean the most to your brand
Surveys and polls can be very telling. These direct comments from your audience can tell what
Simple tips for adding links on your YouTube channel
Your YouTube channel isn’t only for presenting video content. It is another extension of your brand and should be designed to send
A Refresher Course in Good Marketing Ideas
Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just
The Facebook Timeline isn't official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I
From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals.
This concept has continuously grown.
While bringing your company onto Facebook, what was the biggest problem you experienced? As digital publishers, it would be hard to imagine that creating share-worthy content was the hardest part.
For
How are you driving engagement on your Facebook page?
If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
If 18-25 year olds are a popular audience for your content, you will be happy to hear that, according to Pearson Foundation, tablet ownership is up three times among college
