Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.
"Twitter is
Content marketing tips for online editors on tagging, targeting and titling online content
"Each information product in your brand portfolio can be used to supply content and drive traffic to your
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
"Email Conversion
David Pyle of Interweave explains their approach to taking their most passionate beaders, artists and knitters and turning them into "passionistas" for his brands
"It's about learning who you can partner with in your space, before your other competitors beat you to it," Don Nicholas notes in this session about conducting an Online Market
The Rapid Conversion Landing Page Optimization Guidelines special report is full of landing page optimization tips including a step-by-step formula for developing landing pages with free products that convert casual
Bristol, RI - September 29, 2009 - Get the latest Twitter advice in a new FREE special report from the Mequoda Group, a company that provides best practices for online
Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have
Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing and content marketing questions.
[question]
We're just getting started using social media and are deciding whether or not to use Twitter, rather than Facebook. Would you consider Twitter the "best" social network for publishers?
[/question]
[answer]
Depending on
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?
Learn proven strategies to maximize profitability when you register for our webinar tomorrow that covers the ins-and-outs of creating audio conferences and webinars
In the Twitter Advice For (and From) Content Marketers white paper from the Mequoda Group, you will discover marketing tips you can use to boost ROI by doing business on
Have you been thinking about starting a webinar or audio conference program, but aren’t sure where to begin, or which format is right for your audience?
Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.
Maximize revenue by using email newsletter templates to
SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results
Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts.
The Mequoda System Key Metric Dashboard is a proprietary Excel spreadsheet used by Mequoda System operators to “manage by exception” and make decisions by regularly reviewing a standard set of
Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print
Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and