Tag: social media

Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.

Addressing Email Errors

• January 4, 2012
Being proactive about email errors can help you avoid major issues After being active in the online community for years, it still amazes me how powerful email can be. Two recent  

Make Social Media Work for You

• January 4, 2012
Do you know how much attention an active, engaging social media strategy deserves? The numbers suggested by social media specialists may surprise you… However, the associated time, when assigned by people  

Trends to Watch for in 2012

• January 3, 2012
Trends to Watch for in 2012 Here are some predictions of trends for 2012 from editors at Nieman Journalism Lab – followed by some from our members.  

Tying Together SEO & Social Media

• January 3, 2012
Search engine optimization no longer exists with an absence of social media. Now that Google credits "likes" and "tweets" so significantly in their algorithm, it would be pretty hard to  

11 Tips from the Marketing Conference

• December 30, 2011
11 Tips from SIPA’s Recent Marketing Conference Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along  

Three Tips for Email Sponsorships

• December 21, 2011
Sponsorships help secure revenue for online publishers Many publishers believe that digital content needs to be free. Acting on this belief helps publishers experience bigger audiences and higher amounts of website  

The Rules of (Social) Engagement

• December 15, 2011
The Rules of (Social) Engagement Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content  

Email Trends to Look for in 2012

• December 14, 2011
While perusing the Internet, I was surprised to see yet another article discussing the death of email. Although this article seemed to be directed toward internal business activities and the focus  

3 Top Email Articles from 2011

• December 14, 2011
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.  

Discovering Updates to Your Marketing Channel Mix

• December 12, 2011
The Internet offers so many opportunities to legacy publishers. Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid  

Humanizing Your Email Marketing Efforts

• December 7, 2011
Tips for connecting with your audience The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep  

Digital Content Marketing Bootcamp

• December 7, 2011
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building? ‘Primary traffic drivers’ should come to the minds of digital  

7 Steps to Improving Email Delivery

• November 30, 2011
Email strategy consultant Jeanne Jennings shares some important insight We talk at lengths about the power and relevancy email plays in today’s digital world. As a habitual activity familiar to the  
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