If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that
Use the power of email to reach your audience in different ways
In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.
The sales
Share your articles in style with one of these social media WordPress plugins guaranteed to increase tweets, likes and +1's
Before the Internet, one of the ways we shared information was
Last chance to register for our 29 Ways to Increase Website Traffic webinar
Who doesn’t want more strategies for generating website traffic?
Traffic is the lifeblood for online publishers and content marketers.
4 helpful tips for gaining more exposure and developing lasting relationships
Creating relationships with bloggers can lead to more exposure for your content and brand.
Bloggers that already have existing audiences interested
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
Learn how to check website traffic and compare your print to web ratio
The amount of visitors who come to your website can directly correlate to how much revenue you are
SIPF Keynote Scott Preaches the Power of Now
David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
Discover an array of future events that help build digital skills
The need for new skills has emerged for online editors, marketers and publishers in 2011.
Success in the digital future belongs
Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts
When you put a video on YouTube, you're not only using the platform as a
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than
How wisely are you spending your time on Twitter?
Publishers and editors alike want time on social media to be spent properly.
Many publishers have seen how helpful social media can be
Social media put to the test - does email outperform Twitter and Facebook?
The truth is that it's really hard to tell the true reach you have on Facebook. You can
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
Download your free digital copy of our SEO Campaign Management Basics
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
You're not SEO blogging until you're up to your eyeballs in keywords and inbound links
When you launch a blog, your main goal is to increase website traffic. If you're ad-driven,
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
Tips for getting listed and finding relevant lists on Twitter
In yesterday’s Mequoda Daily, we discussed the power of using Twitter Lists.
In summation, the main reason for using Twitter Lists is
Increase website traffic by using this handy tool to start Twitter conversations
As always, I've been researching new social media productivity tools that publishers can use to spend less time and
The future of web advertising for newspaper publishers depends on getting more traffic
Now I'm not here to say whether or not a giant publisher like The New York Times should
Capitol Information Group succeeds with the leadership of Phil Ash
Phil Ash, publisher at Capitol Information Group, Inc. supplies his audience with investment information and advice with Investing Daily. He also
Are your Twitter efforts focused in the right place?
Twitter is a no-brainer for publishers, if they are using it correctly.
What is your Twitter strategy? Professionals should not just be using
Examples of publishers using video for audience development
Earlier this morning, I watched a great video on YouTube that was a fantastic example of audience development through content marketing.
In the video,
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
[question]
What are the six types of online partnerships?
[/question]
[answer]
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great
How to Get Targeted Website Traffic with a Keyword Strategy - and Like It!
Whenever you get together with a group of editors from several different publications, you'll always find yourself
Our Headline Writing Workshop at the Mequoda Summit West 2011 will supply you with tips for becoming a better blogger, editor and copywriter
In the Mequoda Daily yesterday, I discussed how
5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing
Increasing website traffic by building more quality inbound links
The value of your website is determined by how many people visit.
This is true for both advertising-driven websites and product-driven sites, because
If you aren't experiencing success with content marketing, it may be due to these reasons
Content marketing is starting to become an illustrious method for showing audiences who you are and
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
Increase website traffic by reading these books and marketing them like their authors
Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how