The Mequoda System is a collection of media management behaviors
When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the most current version of the Mequoda System.
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The media case studies you can find in Part 2 of Internet Marketing Strategy for Publishers and Authors represent the best examples of the seven integrated new media management habits the Mequoda Research Team has codified as the Mequoda System 2006. While each organization we have reviewed does not excel in all seven habits, each does in several and some, in all.
The Seven Habits of Highly Successful Niche Media Empires
- Implement a Strategic Management System
- Build a Mequoda Media Pyramid
- Build a Mequoda Website Network
- Organize Content Around the Customer
- Create User-Centric Websites
- Implement the Mequoda Marketing System
- Make Metric-Driven Decisions
The Mequoda System, when executed with passion and accuracy, can transform any special-interest magazine, newsletter, book, website, blog, forum, TV show, radio show or newspaper column into a multi-million dollar niche media empire.
Over the next few weeks, I will be sharing a few tips from each habit. I hope you find the tips useful in helping turn your book, newsletter or magazine into a multi-million dollar niche media empire.
