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Tag: Floaters

A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report a two to three times increase in conversion rates when pop-ups are replaced with Floaters.

5 Most Recent Google Changes That Have Affected Publishers

In the words of Heraclitus, “the only thing that is constant is change.” And working in publishing, you probably find this especially true. Google changes every day, and so do we. Certainly other professions have their own versions of change to deal with: mechanics had to cope with the switch to electric cars, and environmentalists have to hear climate change is fake news. We all have our struggles.

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

Conversion Optimization Tip: How to Improve Your Email Capture Rate Immediately

A quick conversion optimization hack that will eliminate abandons in your email capture flow
It’s not often we can tell you about a conversion optimization tip that will offer you an immediate improvement in your email capture rates, but there is one we are currently adopting with all of our new clients, and we just can’t

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

How to Make SEO-Friendly Mobile Interstitial Ads

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

7 Audience Development Resolutions for 2017

Intent, alignment, and engagement take the stage in 2017 for audience development professionals

I don’t know about you, but I’m eager to see how audience development changes in 2017. Over the last year I’ve seen content marketers in particular get aggressive with link building again. Not just through spam commenting (boo!) but also guest blogging (yay!)

Digital Magazine Marketing: 6 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

Google’s New Mobile Look: Recipe Cards in Search Results

Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards
Google is making huge efforts to make the mobile experience better. Part of this effort is punishing businesses who have floaters and OFIEs that appear before content of the website, and Don offered advice

SEO Tip: It’s Time to Suppress Floaters and OFIEs on Mobile Phones

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of tomorrow, January 10, 2017.

Google objects to the way these ads interfere with

Protected: Executive Council Update: Mobile Pop-ups and Alternatives

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Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

The Anatomy of an OFIE: How Smart Publishers Collect Emails

If you’ve ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you’ve probably seen the acronym OFIE here and there.

Around here, using OFIE it in a sentence (pronounced OH FEE) is as common as saying the words “website” or “conversion”. Say it with me, OHHHHH FEEEEEEEE. Or you could spell it out… oh, eff, aye, eee!

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

12 Ways to Convert Website Visitors into Email Subscribers

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.

How Successful Subscription Based Websites Do Marketing

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients.

Mobile Pop-Ups, Interstitial Ads Could Cost You Google Visibility

Now here’s a monster development from those diabolical search masters at Google: A couple of weeks back, news broke that the company would be cracking down on mobile pop-ups and interstitial ads. What kind of cracking down, you ask? The only kind that counts – the kind that keeps consumers, readers, and potential subscribers frrom seeing your content in search.

Website Architecture vs. Web Design – Which Comes First?

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the actual structure of your website and its purpose.

Every page of your website should have intent. For example, before you “design” a page, create its structure. An article page includes a page title, URL, headline, subhead, body copy, and sometimes a photograph. Additional SEO elements include a meta title, a meta description and tags. These elements all contribute to the architecture of an article page.

How to Perform a Quick Mobile Website Analysis

If more than 50% of your traffic comes from mobile, it’s time for a mobile website analysis to see if you’re looking as sleek as you think you are
In an interview, Hearst Head of Corporate Tech Allen Duan said, “We’ve removed the differentiation between the mobile and desktop experience. Fifty percent to 70% [of Hearst’s audience] are

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

A Website Architecture Map From Search to Sale of a Subscription

A visual website architecture map to show how we get from attraction to monetization
When we talk about our signature ACEM methodology (Attract, Capture, Engage, and Monetize) it’s easy to stop at Capture… or we’ll get to Engage and often pause there for a while, as there’s a critical acknowledgement that the process of attracting, capturing,

How to Start a Magazine Centered on Long-Term Subscriber Relationships

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they’re alive and well, with still new ones being born.

Of course, it’s not easy to achieve. Then again, that’s what Mequoda is here for: to help would-be publishers who want to know exactly how to start a magazine, just as much as it is to help legacy publishers transition into the digital age.

How to Sell Magazine Subscriptions Online Without Blow-in Cards

Have you ever received one of those birthday cards in the mail from one of your “funny” friends, where you open the envelope and glitter basically falls everywhere?

That’s close to how customers have always felt about magazine blow-in cards that try to sell magazine subscriptions. Maybe the cards don’t nestle themselves into the cracks of your hardwood floors to remind you forever of the hilarity, but they do fall over the floor whenever an innocent reader opens your magazine in the magazine aisle at Barnes & Noble or the end cap at the grocery store.

How Google Changed Magazine Marketing for the Better

Magazine marketing thrives in the new world of PPC and organic search
What’s the one thing that magazine publishers have in abundance, more than any other business on the planet?

Content.

And who’s the paramour of content? Google.

Think about it – all of the companies out there struggling with SEO and frantically hiring content farms overseas, and, bless

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

10 Audience Development Strategies for Doubling Your Email List

How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly “subscribe to our newsletter” box floating around the site, or 2) a check box on magazine subscription forms that opts them in.

Exciting, right? Subscribers must be flocking to your email list.

If this is you, I hate to break it to you but nobody wants to subscribe to your newsletter, especially when you say something as complacent as “subscribe to our newsletter.” People already have enough flooding their inboxes to sign up for something that offers no real benefit. As for the second one, nobody likes being auto-opted into things either.

10 Multiplatform Publishing Lessons for Profitability in 2015

Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with publishers on their multiplatform publishing strategy.

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

How to Start a Magazine Company in the 21st Century

Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1 billion pages are served up in response), so it seems that not only are magazines not dying, there are still new ones being born.

Regional Magazine Publisher Redefines the Concept of Local Publishing

From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.

Bayoucitynetwork.com launched in early November, exactly one year after it was born in the minds of Becky Davis and Mark Standridge, Houstonites who had until then been publishing a traditional, “hyper” local neighborhood magazine as part of a franchise.

The Funny Thing About Landing Great Keywords for Audience Development

The funny thing about keywords is that you never know which ones are going to hit, but when they do, it’s an ongoing effort to keep them on top. You can spend hours researching a keyword with good search volume and low competition, but there’s no guarantee that you’ll end up on the first page of Google results. And if you don’t make page one, you might as well be invisible.

Ceramic Arts Daily Benefits from Social Audience Development

Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are, of course, other ways of attracting new customers, like social media.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

Black Belt Magazine: 9,600 Digital Subscriptions in 12 Months

Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest Media, there’s little doubt about what’s keeping Black Belt magazine in fighting trim, and there’s plenty of earned optimism about the digital future.

Black Belt sold 9,600 digital subscriptions since debuting its app in April 2012. That volume puts it in the top third of AIM’s 42 magazine products, all of which have digital editions. “We’re excited about the consistent growth month over month,” says Andrew Clurman, AIM President & COO.

Essential Website Homepage Ideas for any Subscription Website Redesign

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda Method because we build their website to take best advantage of SEO and optimize it for conversion of visitors to email subscribers and, ultimately, buyers.

We also have clients come to us who put up a website years ago when the Internet first blossomed, and without any research or data to guide them, those websites were built, well, badly. Those early websites were an exercise in slapping the magazine on the Web, and organizing the site exactly like the magazine.

In Subscription Website Publishing, Queen Martha Rules … For Now

How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the media world delivers stunning results.

Page 1 of Google results delivered nine listings from the website itself, and the usual listing from Wikipedia. One the second page, I found several news articles about its decision to fold two of its four magazines into the flagship product. More on that later … but more interestingly, I couldn’t find a single other search result that wasn’t from the website itself or from subscription retailers like Amazon … and I finally gave up on Page 9.

In short, Martha Stewart Living owns its own name in Google search, which is to say, on the Internet. I’ve never seen that kind of result when Googling any other publication. If there are any other references to the company on the Internet, they can’t compete with the company’s optimization of every single page for organic search and every magazine outlet that sells the magazine!

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Growing your Digital Audience

3 major focal points for digital publishers

Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.

What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?

There are three major methods digital publishers are actively using to drive website visitors and convert them to subscribers.

Mequoda Tops 30,000 in January

3 best practices for increasing website traffic

January 2012 has been a record setting month for Mequoda Daily.

As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some slight changes that many can implement easily.

Landing Page Testing & Optimization: Clearing the Clutter

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy.

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution

Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.

If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our

Surprise Surprise – Pop-Ups Work!

For the good of list-building: It’s finally acceptable to add a little “POP” to your website homepage design

We don’t like to call them popups; we like to call them “floaters”. Sounds better right? Although a Floater Order Form looks like a separate document floating on top of a website page, it is really just a layer in the HTML code.

To the user, it looks a lot like a magazine blow-in card. While printing blow-in cards and inserting them into print products is cheap, Floaters, like their Pop-Up predecessors, are virtually cost-less. Like blow-ins and Pop-Ups, Floaters can irritate users if over used or used to promote offers that seem out of context to website users.

Google, Friend or Foe?

If you’re an online publisher, Google should be driving over 50% of your traffic

It’s a love hate relationship with Google. On one hand, you need Google to like your website to drive traffic. On the other hand, it seems no matter how hard you try your website is not moving to page one What’s an online publisher to do?

The number one challenge we see is impatience. Google, like any healthy relationship, takes time to develop and nurture.

The Mequoda Group has coached dozens of publishers using the Mequoda Method. It requires 12-18 months to get everything in place and to begin to see results. However, once established, even small tweaks can make an impact in a short period of time.

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

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