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Tag: google visibility report

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in

Building a Google Visibility Report: A Step-by-Step Guide

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR).

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase.

Registration Open for the Mequoda Intensive: Save $200 and Join Us in Boston

Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies that will double, or even triple, your revenues within the next 5 years — all in two days, all in historic Boston, Massachusetts – would you

The Importance of Phasing Projects for Content Management Systems

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to the work as it helps employees avoid mental exhaustion that can occur with large, daunting projects.

When building Haven Nexus systems for our clients, we are often transforming a standalone website into a fully integrated multiplatform publishing and marketing system. This isn’t exactly a small task, so we focus on a few phases to prioritize and stay focused.

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and

SEO Writing The Right Way

Use this list to optimize every new and old article or blog on your site in order to attract the most search engine traffic.

10 Fastest Growing Mequoda Websites of 2013

Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there’s a bit of magic in the air, it feels like a family reunion. And like a family, we get together to share with each other all of the great things we’ve made happen over the past 365 days.

7 Steps for SEO Success

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps the most complex, yet effective way to drive the more search traffic to your website. The basic strategy of good SEO is that you can research your keywords, optimize your content, track your progress, and re-do the whole process.

Unlikely Web Design Tools to Help Decrease your Website Jargon

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

A “Perfect” On-Page SEO Template for Blogs

A step-by-step guide to on-page SEO that will boost rankings and site traffic

Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy elements of the page – the words that are read by Google’s spiders. However, there’s also the website architecture portion – the code, plugins and other elements that make sure that all your great, optimized copy is getting read in the right places.

Once your architecture is in place, your day-to-day focus will be on-page SEO. So many editors get confused by the whats and the wheres of this process, but it’s actually much more simple than you’d expect.

Audience Development Tools for Online Efficiency

Do your audience development tools help produce a more effective workload?

If social media has become a significant part of your audience development efforts, here are three tools that can help you find audience members, competitors, and conversations easier on Twitter.

-TweetCharts. Amanda MacArthur wrote a comprehensive article on what to expect while using TweetCharts. This audience development tool allows you to enter hashtags or keywords in order to find the top content and users associated with it. In man cases you will find conversations where users are seeking answers to their pressing questions.

Detailed Analytics – The Newest Tool for Audience Development

The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements

Analytics may not really be the newest tool for audience development, but a comprehensive set of analytics compiled in one location is certainly new for many audience development professionals.

What data are you already looking at in your audience development strategy? Keyword data is probably your main answer. It’s important to track the search volume, competition, and rankings of your brand’s most relevant keyword phrases.

Audience Development Upgrade Easy as 1-2-3

New workshop, new needs analysis, new analytics suite and consulting program

It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, and more to do then any team can ever hope to accomplish.

The Audience Development Analytics Suite

Maximize your audience development efforts by looking at the cold hard facts

For the last six months, our keyword analysts have been working on a new reporting package that helps guide an audience development strategy through detailed data.

Personally, I was very impressed when I first saw the report and started using it for my own content.

The Google Visibility Report: A Look at Your Potential Audience

After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of hundreds of thousands of keyword phrases. Where do you rank on those terms? Which keyword phrases are the most important to your online business?

The Google Visibility Report, developed by Mequoda in 2006, provides you with these answers by documenting the popularity and organic competition for each keyword phrase. By citing the Keyword Competitive Index (KCI), you can determine which phrases provide the best targeting opportunities.

IT Department Job Description

Five expectations for hiring staff in a modern media company IT department

I suppose most people my age in the IT industry have a favorite character from the original Star Trek. When I was 12, I wanted to be the chief engineering officer for the Starship Enterprise. I love watching Montgomery Scott push his ship to the limit, often at the last moment, to save the day. I must admit I did find it somewhat disturbing that Scott seldomly got the girl.

Mequoda Tops 30,000 in January

3 best practices for increasing website traffic

January 2012 has been a record setting month for Mequoda Daily.

As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some slight changes that many can implement easily.

Keyword Research, Analysis & Reporting Services

Target and track the keywords that are core to your online business

The Google Visibility Report (GVR) is the core document behind our keyword strategy. It is used to structure all SEO activities and conveniently house them in one location, which aids in the process of keyword research, analysis and reporting.

A keyword universe, which is ultimately a focus of the GVR, should be used for all copy you create where the goal is to get found in search engines.

How to Write and Title Articles for More Google Visibility

Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views

If you want to attract a more targeted audience, and receive hundreds or thousands of new page views each month, try following these steps.

First: Open up your Google Visibility Report (GVR). Sort the Keyword Competitive Index (KCI) of all the keywords listed within your keyword universe so that the keyword phrases with the highest KCIs are at the top.

Audience Development for Online Editors – Updated

7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience

In today’s digital landscape, online editors have a hand in developing a brand’s audience, even beyond the written content they produce.

An article from eMedia Vitals once stated the role of an online editor well. “…Increasingly we are, directly or indirectly, charged with creating content aimed to maintain and attract an audience – a.k.a. audience development”.

Find SEO Success with the Right Keyword Phrases

Tips from PR Newswire on selecting the best words for SEO success

SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags and video transcriptions to optimized press releases.

SEO is ultimately all about reaching your audience. You need to use and understand the language employed by your target audience members.

Learn to Write Like an SEO Native

7 steps for natural SEO writing

In yesterday’s Mequoda Daily, I discussed what it takes to be labeled as an SEO native.

Like the vast majority reading this article, I am an SEO immigrant. However, unlike most, I’ve spent years understanding, practicing and teaching the SEO writing process.

A Keyword Strategy You Can Rely On

The most relevant keywords may change, but our step-by-step process remains the same

In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.

If you are familiar with Google Insight for Search, you know that it can help you find the keywords that resonate the best with your audience.

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

VIDEO: Using the Google Keyword Search Tool for SEO

A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes

Why do you write blog posts for your publication? It’s probably because you want people to read them, right? Well, most people find the articles that they read through the Google search engine. Sure, they subscribe to feeds and get email newsletters, but the reason why the word “Google” is now used as a verb is because people Google the answers to their daily and hourly questions.

So, if you want to attract new readers and increase website traffic, you need to get found in search engines, especially the world’s largest search engine—Google.

Keyword Research Step-by-Step 2011

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion

How Keyword Research Drives Online Publishing

Three effective uses of keyword research include audience development, website taxonomy and article tagging

In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda update.

All of the Mequoda Systems we’ve analyzed thus far have seen an increase in the overall number of Google listings for their keywords by at least 15%.

Keyword Benchmark Study

This document guides website and content development efforts by incorporating a keyword universe  that serves as a key management component. The Google Visibility Report and Google Visibility Index are parts of the Keyword Benchmark Study and key components to planning, measuring and managing your keyword universe.

How to Write a Headline that Gets Found

5 Advanced Google Search Tips for Editors

Google is a great tool to use for writing headlines that will get found and bring you new traffic.

Furthermore, Google Analytics is a great tool for an in-depth drilldown on your keyword strategy. Utilizing it will help you determine which keywords demand more attention through added content and optimization.

SEO Campaign Management 2011

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.

SEO Campaign Management: Who Does What and How?

The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!

If you’re a content creator and produce editorial content that you want Google to find and index, SEO Campaign Management is the single most important skill for making money online, whether you publish a blog, books, magazines, newsletters, or any other digital information media.

SEO Campaign Management is a continuous process that requires painstaking research and accurate metrics to meet the demands of the ever-changing Google search algorithm.

Rapid Conversion Landing Page Optimization

How to select the topic and keywords to create an effective Rapid Conversion Landing Page

The first step to creating an effective Rapid Conversion Landing Page is choosing the topic. Selecting the topic begins with keyword analysis. This precedes copywriting and requires a different skill set.

Begin by talking with your publisher, audience development manager, keyword analyst or consultant — anyone who is familiar with your publication’s keyword universe.

In preparation for writing the RCLP, open your Google Visibility Report and determine your target keyword phrases. The Google Visibility Report (GVR) tracks the volume and competition of each keyword phrase, and monitors the website’s rank on each. Alternatively, you could meet with colleagues who can suggest keyword phrases to be researched as part of preparing the Google Visibility Report.

Jewelry Making Daily Publishing Case Study: Interweave Launches Another Online Community with its Proven Content Marketing Strategy

A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise

If you have ever doubted the value of keyword research and search engine optimization, consider the enviable success of Interweave, a unit of Aspire Media. It’s one of the nation’s largest and most respected arts and craft media companies, with businesses in magazine and book publishing, online media, television and video programming, directories and events.

Interweave’s extensive Internet network of more than 30 websites and eight online communities, which includes some of the most popular art- and craft-enthusiast destinations on the web, recently added a community for anyone interested in creating handmade jewelry.

Pottery Making Gets Creative Online with Blogging

Jennifer Harnetty is the managing editor of CeramicArtsDaily.org, an online community serving active potters and ceramic artists worldwide

Define, Index and Track Your Website’s Keyword Universe

Last chance to sign up for our webinar on keyword research

Keyword Research Step-By-Step

In 90 minutes, you learn how to define, index and track your website’s Keyword Universe for a competitive advantage

Writing Free Report Titles for Effective Search Engine Optimization

The most economical search engine optimization strategy is to start with the title of your free product

The Best Way to Get Found in Google – Google Visibility Management

Get ranked in Google and make search engines become your largest source of targeted website traffic!

What a Tag Page Should Look Like to Google

Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow

Google Visibility Report

The Google Visibility Report (GVR) enables you to target, track and manage your SEO efforts and results. Over time, it will reveal whether your have correctly evaluated the risk of a particular SEO keyword target.

Perhaps most important, the GVR will enable you and your online publishing team to discover the best SEO keyword phrases to target for attracting the most high quality organic traffic to your website.

Watch All of Our Webinars On-Demand… Right Now!

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers

Achieve Higher Click-Through Rates by Testing Templates

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit

Mequoda Pro Charter Offer – Get Trained for 12 Months

“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

Keyword Research: How to Manually Look Up Keyword Competition

Why putting “quotes” around each term will help determine your keyword competition

A large part of what we teach in our keyword research process is how to look up keyword competition. Sure, if you have a website about gardening, you’d love to rank number one on the term “gardening”, or more likely, “gardening tips”, but how many other websites are competing for that phrase? And what are your website’s chances of beating your competitors to the top spot?

SEO Research & Reporting

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success

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