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Tag: magazine experience

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task

When we set out to launch the I Like Crochet digital magazine website (the first of its kind) and tablet edition, we knew we wanted to build a state-of-the-art publication management system. We needed subscription

Web Magazine Worst Practices: Are Your Digital Strategies Dooming Your Magazine?

The magazine industry has lost their way.

It’s been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that the industry would catch on and be rigorously testing their digital products.

Unfortunately so much has stayed the same, and while many magazine publishers seem to be working towards putting together web magazines, most have failed, as we’ve explained in recent posts documenting our journey through more than 300 magazine websites and what they think are web magazines.

5 Ways Your Web Magazine Design is Failing Your Readers

I have complete confidence in saying this: “your web magazine design is not very good.”

And why does this roll off the tongue so easily as such a blanket statement? Because we’re in the midst of a massive research study on the state of web magazines, and out of 300 of the top B2B and B2C magazines, only 13 had what we consider to be a best-practice web magazine. We were sure the study would encompass at least 100, but we’re currently on the hunt to fill that number out to at least 25 and are finding hope in—surprise—niche magazines.

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

The Future of Magazines is Bright And Here’s Why

The essential core characteristics of a magazine are those that define the user experience.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes that define a magazine are not necessarily better or worse than those that define other media — movies, books, etc. They are simply different in terms of the user experience.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

Nail Down Your Magazine Experience and Combat the Publishing Recession

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We’re in a recession. Maybe you’re feeling pretty good right now personally, but publishers are in a recession. Big time. Last year was a recession especially for newspapers, according to Pew Research Center’s

Choosing the Best Publication Management System for Publishers

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub

If you are a magazine publisher, it behooves you to remember what makes the medium special. Although many print editions have disappeared, the format’s attributes make it desirable for some part of the reading population. And, whether in paper, tablet

When a Great Niche Publishing Strategy Spurs Growth

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine stats, and the market we watched take shape during our combined 130 years’ worth of experience.

The Best Digital Magazine Examples and Why We Love Them

These four exemplary digital magazine examples demonstrate best practices in design, business models and pricing
With 20% of tablet users reading digital magazines every day, it’s instructive to take a closer look at the variety of digital magazine formats and subscription choices that are available to them five years after the iPad blasted onto the scene.

When

New Service for “All You Can Read” Magazines

Magzter, the magazine subscription site offering thousands of titles, announced the debut of Magzter Gold on Monday, January 19. The service takes “all you can read magazines” up a notch, offering two tiers of unlimited access.

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.

Prime Publishing and Mequoda Group launch ‘revolutionary’ website magazine

Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has just released what Prime and multiplatform publishing consultants Mequoda Group believe is the magazine industry’s first-ever true website magazine, along with an associated app edition

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he

Making the Digital Magazine Leap from Replica to Reflow: Bonnier Counts on New Readers, New Ads

Field & Stream gets it right the second time
If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital technology. You can read more about the digital edition of Popular Science here, and about Bonnier’s advances in tablet magazine advertising here.

Meanwhile, forward-thinking publishers like

Google Play Newsstand: Taking Digital Magazine Publishing a Step Beyond

When we first heard about Google’s new Play Newsstand for Android devices … we were underwhelmed.

“Ah,” we thought, “Google is about to prove once again that they may understand search, but they just don’t get premium content.”

“If they’re trying to take blog feeds and news feeds and tell us it’s a newspaper, oh no it’s not,” we said.

“The tablet respects books, newspapers and magazines as unique mediums. You can’t just disaggregate content and still call it a book, newspaper or magazine,” we said.

AllRecipes.com Already Sold 400,000 Subscriptions to New Print Mag

Digital publishing news for Monday, July 15, 2013
Even though print magazine launches are down, AllRecipes.com has stepped up to the plate and decided to come out with one of their own. AllRecipes.com is a leading recipe website, usually showing up on the front page for just about any recipe you could possibly search on the

7 Subscribers Tell All: The Real Reasons Why They Choose Print or Digital

Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn’t tell you the complete mindset of your customers.

What Type of iPad App Fits Your Content?

If you already have an iPad or iPhone app in the market, what type of app is it, and how well is it performing?

If you’ve yet to get to market with an app, what type do you think will fit your audience the best? After looking at dozens of digital magazine apps, here are a few types we’ve seen publishers used in harmony with their audience’s needs.

100 New Digital Magazines per Week

Five fun facts about the Apple iPad and digital magazines

When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It took more than a year for us to reach 1,000 periodicals for sale, and we topped out at around 1,400 after 18 months.

As I make this post, apples iNewsstand offers consumers 1,165 titles. I started keeping track of the number on Thanksgiving and have watched it climb by about 100 new magazines per week. To be fair, there are newspapers and newsletters in that number. But far and away the bulk of the titles are magazines.

Planning for Universal Subscription Access

To provide the content your audience expects, there has to be compatibility

How do you envision the perfect digital magazine experience?

To start, imagine how the perfect digital magazine readers would engage with their favorite content. Would they start with the latest issue on their tablet device? Perhaps carefully noting the detailed photography and video content from the comfort of their living room sofa.

AMC 2010 Coverage: From the Page to the iPad

Three magazine panelists share their company’s use of iPad apps

Moderator Abbey Klaassen, Editor, Advertising Age began the session asking panelists if technology is making their lives easier or harder and the answer seemed to be yes and yes. Men’s Health and Women’s Health brand editor Matt Bean, who’s been responsible for more than 20 mobile applications, noted that it’s been a challenge for them to figure out which opportunities to pursue first, as things are constantly changing, but noted that chasing every opportunity won’t necessarily make life easier.

Scott Dadich, Creative Director, WIRED and Executive Director, Digital Magazine Development at Conde Nast noted that their focus in this first year has been around replicating the full magazine experience on the iPad. They have spent a lot of time thinking about the reader and how they are likely to react and interact with a digital platform like the iPad.

Esquire Magazine Cover is Digital for 75th Anniversary

If you can’t bring your magazine readers to the digital, bring the digital to your magazine subscribers?