Text size: A A A

Online Magazine

Subscription Websites: A Rose by Any Other Name…

Tuesday, January 19th, 2010

The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue Reading »

Making Money As A Content Marketer

Wednesday, January 6th, 2010

7 strategies for content marketers
Continue Reading »

Notes & Quotes from Mequoda Summit Boston 2009: Digital Product Strategy

Wednesday, October 7th, 2009

Take-away #1: Build your online audience and your subscription sales will follow … Continue Reading »

Top 20 Online Publishing Books to Read in 2009

Friday, March 27th, 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »

Online Publishing Book Review: How Not to Start a Magazine by B. Ann Bell

Saturday, December 27th, 2008

So, your favorite hobby has spurned your creative desire to start a new magazine. How do you decide if print or online publishing is best? … Continue Reading »

Is Your Company Ready for Web 2.0?

Friday, September 19th, 2008

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches. … Continue Reading »

Website Business Models that Work

Friday, August 22nd, 2008

12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online … Continue Reading »

Live Coverage: Mequoda Summit Session 3 – Generating Website Revenue

Wednesday, April 9th, 2008

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue Reading »

Two Magazine Publishers Sell Millions of Print Subscriptions Online in 2007

Wednesday, March 5th, 2008

Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online … Continue Reading »

The Future of Digital Magazines

Friday, February 22nd, 2008

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you … Continue Reading »

iPaper shoots PDFs dead!

Wednesday, February 20th, 2008

How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point or another. Especially if you offer a free trial to subscribers with access to your PDFs, where it’s common practice … Continue Reading »

PR & Earned Media 101: Isolate a newsworthy idea and tie it to a free downloadable item

Tuesday, December 27th, 2005

Match.com Internet Marketing System Review

To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the … Continue Reading »

TexasMonthly.com Website Design Review

Wednesday, September 7th, 2005

TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore. … Continue Reading »

BlueDolphin.com Website Design Review

Friday, March 25th, 2005

When Editor Don Nicholas asked me to review BlueDolphin.com, I was a bit hesitant. After all, he served as the Company’s CEO from its inception until 2003, when he ventured off with other business plans… plans that led to our successful “parent” company, Mequoda Group, LLC. … Continue Reading »