How the top five magazines on Twitter got so popular — not to say that this is definite list of every publisher, but according to our research, these publishers are an impressive bunch to analyze. They also have brand advantage so it’s true that they don’t have to try as hard, but just remember that … Continue
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine publishing and apps. … Continue
Be careful who you follow because special-interest publishers are converting print to web subscribers better than anyone
Digital editions are where we’re all headed
Print publications are dying a slow but inevitable death. We notice it almost every day – in fact, it’s so much a part of our current culture, that last December, the Onion satirized the trend: Dunbar Family Forced to Discontinue Print Edition of Christmas Newsletter, ran the headline. “Amid … Continue
A growth in digital medium usage, and a decline in print magazine usage, portrays digital magazine publishing’s value
Print magazine publishers can share stories about tough financial times they’ve experienced. Many would cite a decrease in circulation as a significant problem encountered within the last handful of years. And according to a recent study, the reach … Continue
Five fun facts about the Apple iPad and digital magazines
When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It took more than a year for us to reach 1,000 periodicals for sale, and we topped out at around 1,400 after 18 months.
As I make … Continue
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for it, we need to continue moving upon the momentum from 2011 and the lessons learned during this time period. … Continue
Make your blogging more efficient and enjoyable with these four blogging resources
Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main audience development person.
With all the different responsibilities we have as editors, it’s important to adopt tools that can help your day run smoothly. … Continue
How magazines like Budget Travel pay homage to the unique experiences of their readers
What will the magazines of tomorrow look like?
I know that as a woman in my late twenties, I still prefer a printed product over a digital product. It’s not because I don’t appreciate quick information, which can be easily found in a … Continue
Discover how WSJ.com and TheEconomist.com are using a periodical subscription website model
Periodical subscription websites may also be called news sites, online newspapers, online magazines, online newsletters, or online journals. The MIU is an individual news post, and the content is organized by date and keyword topic (category). Adding photos, audio, video, or other documents enriches … Continue
New media trend reports were wrong – people like flipping pages!
When the iPad was first released, Jacob Weisberg, an editor for Slate.com wrote in an article that:
“Exorbitantly priced first-gen iPad apps offered by magazines like Vanity Fair ($4.99 a month) and Time ($4.95 a week!) are attempts to revive the anachronism of … turning pages. … Continue
The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue
7 strategies for content marketers
Take-away #1: Build your online audience and your subscription sales will follow … Continue
How does a book make our list of “Top 20 Online Publishing Books”?
Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue
So, your favorite hobby has spurned your creative desire to start a new magazine. How do you decide if print or online publishing is best? … Continue
Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches. … Continue
12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online … Continue
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue
Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online … Continue
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice … Continue
How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point or another. Especially if you offer a free trial to subscribers with access to your PDFs, where it’s common practice for trial subscribers to get … Continue
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the publisher or author is a … Continue
TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore. … Continue
When Editor Don Nicholas asked me to review BlueDolphin.com, I was a bit hesitant. After all, he served as the Company’s CEO from its inception until 2003, when he ventured off with other business plans… plans that led to our successful “parent” company, Mequoda Group, LLC. … Continue