Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
Digital magazine engagement should be top priority for publishers in 2017
If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more
A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling
Improve open, click-through, and conversion rates with these email template testing ideas
Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and
Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times
We love to report on successes in the publishing world, and what
Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still
Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently
Most publishers we've talked to say social media
Facebook Live and other live video becoming a large testing ground for brands and publishers
Live video is at the front of mind for many brands and publishers. The only question
Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to
When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after
Some publishers are focusing on new subscription website products while others are focusing on website quality
We’re seeing new subscription website products launch and new website launches coming to the industry.
Talking
How to promote content on three tricky social platforms that publishers want to love
Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations
Publishers are flocking to vertical video content and ads now that "it's hip to be vertical."
In the not too distant past, vertical video was only for Facetime and school plays
Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification
Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their
Publishers experiment with interactive content
A couple weeks ago I read that the solution to "listicles" is quizzes. So instead of a top ten list of something, the author thought brands and
In publishing, there's no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the
Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff
The world of multiplatform publishers is no stranger to major
The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?)
When we heard Consumer Reports was undergoing a makeover it was music to our
The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole
As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them.
And yet, the vast majority of digital magazine apps available
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their
If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If
Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn't easy to get
Instant Articles are being used by major publishers and Facebook is taking note
Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.
The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been "reorg" when it comes to the publishing
Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website
Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as
Spend some time in your archives to discover magazine promotions and copy that can be recycled
There's something about antiques that can make you nostalgic, even if you weren't alive during
The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they
This content business model drives interest in live events while also driving revenue from attendees and sponsors
Who would have imagined in the internet age that people would still yearn for
Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is
When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet
Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on
If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine
When you have a course content business model, you organize a series of courses for paid subscribers that are updated regularly – but not frequently
Every successful publisher we know launched
Parse.ly releases report on friends and family algorithm that's worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you're a Facebook publisher, you know as well as anyone
