Rodney emphasizes user-created content at SIPA Munich
More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow
Developers and publishers engaging in digital magazine publishing through Apple’s App Store need to know these new statistics
With the iPad taking the lion’s share of the tablet market, most publishers
Digital publishers have seen apps come along that provide the option to publish digital content while also serving as a digital newsstand. Zinio and Apple’s Newsstand app are perfect examples.
However,
The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation
Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not
Hunger Games marketing campaign yields vital lessons
“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
Getting users to comment on your blog posts can be difficult. Sometimes people have the desire to add substance to your blog content, but don’t want to be the first
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members
Integrated digital publishing has evolved exponentially in a short time. The first major tablet to reach the market, the iPad, was released less than two years ago. Now, Forrester is
It May Be Time to Get on the eLearning Curve
According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on
Do you have an idea of how many email addresses on your list are misspelled or downright fake? Taking a look at your bounce rate, you can probably attribute over
Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.
Beyond the results themselves,
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management
What takes up most of your time these days?
I’ve spent most of the past year and a half integrating
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
There are two sides to audience development blogging – the practitioner’s side and the manager’s side.
Practitioners, including online editors and bloggers, want to know all the best strategies for audience
Audience development is a main focus of this live event, with dozens of tips and case studies offered
Audience development is rampant online, but which strategies are right for your brand?
With a new optimization penalty looming, who stands to lose search engine traction?
Many digital magazine publishers pride themselves in the SEO work they do. Through careful research and targeting, they
Six valuable messages and the sessions to cover them
The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of
Open Site Explorer can help build better authority for your website
Do you realize that it does matter who links to your website? Websites that link to your content can have
Do you have high quality content to attract and convert users?
We don’t genuinely think Google will make changes to their GoogleBot that will penalize white hat SEO, even after Matt
Seminars by banks prove popular, and bilingualism helps us think better
Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday
3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!”
Tips and tools for getting advice from people who mean the most to your brand
Surveys and polls can be very telling. These direct comments from your audience can tell what
Simple tips for adding links on your YouTube channel
Your YouTube channel isn’t only for presenting video content. It is another extension of your brand and should be designed to send
A Refresher Course in Good Marketing Ideas
Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just
The Facebook Timeline isn't official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I
From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals.
This concept has continuously grown.
While bringing your company onto Facebook, what was the biggest problem you experienced? As digital publishers, it would be hard to imagine that creating share-worthy content was the hardest part.
For
How are you driving engagement on your Facebook page?
If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
If 18-25 year olds are a popular audience for your content, you will be happy to hear that, according to Pearson Foundation, tablet ownership is up three times among college
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
Ides of March is good time to evaluate role of ‘friends’
Is it still all about who our friends are? On this fateful day many, many years ago, Julius Caesar
The WordPress community has developed multiple plug-ins to combine functionality of their WordPress website with email.
WP-Email is one such plug-in, which allows users to email a post or page to
Live events, webinars, and white papers provide email marketing insight
Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than
Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for
The Young and the Rest of Us
As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that "revenue increased, in part because it served up 42 percent more
All industries have best practices for setting up their Facebook page
What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals?
Publishers are making adjustments to their websites to incorporate the social engagement opportunities presented by Facebook, which claims to have over 845 million active users.
Beyond strategies for publishing on Facebook,
This is an important week for all the potential attendees of the Mequoda Summit West 2012. This Friday, March 16th, is the day our early bird pricing expires. If you
SEOs track results so their success can be substantiated. However, before overall results can be formulated, there is the need to create an accurate and extensive keyword universe.
The Google Keyword
After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of
