Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Subscription Website Publishing

Membership Website Content Models

Discover the membership website content model that fits your content best In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine

Multiplatform Publishing Strategy

An Expert Advises on the Art of Naming

Lexicon Proves That Naming Is a Bit Scientific In the category of there-is-a-business-for-everything, Lexicon stands tall. Founded in 1982 by David Placek, they are a firm devoted to inventing names for

Audience Development Strategy

5 Ways to Get More Clicks on Facebook Links

There are three ways for someone to get an article you've posted in their feed. First, they're a fan and they see it when you post the article. Second, a

Multiplatform Publishing Strategy

Modest Marketing: The Strategy That Will Survive in 2012

Sonia Simone, CMO and Co-Founder of Copyblogger Media once said, “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found

Subscription Website Publishing

Better WP Security Plugin Review

You buy a home, you fill it with nice things. To secure your home, you add locks to the doors, sensors to the windows and all kinds of other security

Audience Development Strategy

Are Your Facebook Marketing Attempts Under-Performing?

In an ideal world, we could write one blog post and promote it the same way on every platform. Unfortunately, that's just not the case. Email subscribers sign up to

Subscription Website Publishing

Planning for Universal Subscription Access

To provide the content your audience expects, there has to be compatibility How do you envision the perfect digital magazine experience? To start, imagine how the perfect digital magazine readers would

Subscription Website Publishing

SurveyMe WordPress Plug-in

Enhance customer experience by asking for their opinion Having best practices for survey functionality helps you effectively communicate with your audience. In addition to having analytics show you the keyword phrases

Subscription Website Publishing

Subscriber-centric: A Mequoda Open Content Standard

Being subscriber-centric puts a focus on your level of direct interaction What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can

Subscription Website Publishing

Google’s Keyword Data ‘Not Provided’

Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change For years, Google has been a major partner for content publishers. Google’s mission

Tips for Tweeting

Tips for Your Twitter World Today’s SIPA Twitter Chat at noon EST will focus on renewals. These weekly Chats have produced some excellent dialogue on various topics—mobile, e-learning—so we encourage you

Subscription Website Publishing

Make Your Website User Friendly with Google Custom Search

Even with recent frustrations, Google is still the search partner content publishers turn to. Its search engine is the most comprehensive, and we like to think that its actions are

Audience Development Strategy

Getting the Most from Your Keyword Universe

A 7-step guide to the keyword universe The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically

Subscription Website Publishing

3 Ways to Get The Most Accurate Social Media Analytics

The fundamental differences between web analytics, plugin analytics, and social sharing platform analytics Radio pioneer Lee De Forest once argued that, "while theoretically and technically television may be feasible, commercially and

Audience Development Strategy

Turn Social Media into a Top Source of Website Traffic

Take social media users and turn them into your biggest source of online traffic and audience development Social media traffic is the easiest source of traffic there is—once you have a

How ‘Digital First’ Alters Our Coverage

The Changes Brought on by ‘Digital First’ On Thursday afternoon, I received an email from The Washington Post with a link to a story about exciting new arts and concert venues

Subscription Website Publishing

Edit Flow WordPress Plugin Helps You Organize Your Editors

Any large online publishing organization as one or several Managing Editors responsible for keeping the arrangement of editorial content flowing in an organized fashion. When you're managing several editors at

Audience Development Strategy

3 Things You’ll Learn During Our Facebook Webinar

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social

Multiplatform Publishing Strategy

SIPA Member Profile: Nicholas Follows Lighthouse to Smooth Sailing

Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass. What was your first job out of college and how did you get into this business? I was 27 when I graduated from college. As

Multiplatform Publishing Strategy

Digital Product Development

Turning traditional print media into multimedia products Traditional print publishers often have massive archives of content from back issues at their disposal. It would be a shame to let this content

Subscription Website Publishing

Mequoda Transaction Tracker

How are you monitoring the sales of your products? Knowing which products generate the most revenue helps you optimize your content strategy while dictating the future creation of new products. Especially

Week in Review: November 14th, 2011 – November 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Read! Calls to Action Enhance Email Marketing.

The Power and (Occasional) Glory of Email Marketing Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put

Audience Development Strategy

Utilizing an Online Market Audit for Better Business

The smartest business professionals utilize the tools of the digital age before making major moves. The smart operator or consumer pays due diligence to research before starting a project or

Guardian’s nOtice Gives Edge to ‘Communities’

New Thinking Puts Spotlight on nOtice We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative

Audience Development Strategy

5 Ways to Integrate Email with Social Media

Email and social media are two popular Internet activities – are you marrying these two behaviors together? Depending on your audience and the type of online business you operate, you likely

Audience Development Strategy

Mastering the Facebook Marketing System

Facebook’s growth is one major reason editors and content marketers have turned to the social media platform. With over 800 million members, where else could you find such a large

Multiplatform Publishing Strategy

A Tool for Monitoring Your Business’ Reputation

This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or

Audience Development Strategy

Launching an Adwords Campaign to Build Your Email List

Adwords is a cost-effective paid marketing solution used to buy traffic on the keyword phrases your audience is searching. Some online businesses use Adwords to strictly sell products. I’m sure you

Google+ Sets Bad Example for Listening to Users

Deaf Ears Put Google+ at Back of Line I received an email last week from Google informing me that a SIPA member had added me “to his circles” and invited me

Audience Development Strategy

Google+ For Business: How Fast Should You Really be Running Towards the G-Light?

What Google+ will and won't do for online publishers It's not exactly safe to say that using a Google network does anything for your SEO status. In fact, I've seen blogs

Audience Development Strategy

Answer All Your Pressing Social Media Questions

If you've been on the social media map for a while you're probably not looking to be trained on re-tweets and social media etiquette, but it's normal for even the

Subscription Website Publishing

Editorial Calendar WordPress Plugin Update

Do you still use a large desk calendar? They're effective at keeping you current with all of your upcoming appointments and tasks because it sits right in front of you...

Audience Development Strategy

How Facebook’s Updates Are Going to Affect You

If your best friend suddenly got a facelift and became a Buddhist monk, you'd still love him right? He wouldn't quite look the same, and he might act differently, but

Multiplatform Publishing Strategy

SIPA Member Profile: Tarczon Scores Big with TDG

Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas SIPA: What was your first job out of college and how did you get into this business? ANDY: Wow,

Multiplatform Publishing Strategy

Define Your Media Company Through Current Assets

Do you know how to inventory your business assets? Five key components go into the process of inventorying your business assets. In order to address your media business, our systems directors

Digital Magazine Publishing

Zinio Provides Help for Digital Publishers

Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level. According to the Zinio website, “Zinio provides the ability to shop for,

Digital Magazine Publishing

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag? The answer to this

Week in Review: November 7th, 2011 – November 11th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Subscription Website Publishing

Membership Website Strategy Released

Discover the nine deadly membership website mistakes when you download this new free report from Mequoda Group Download your free copy of Membership Website Strategy: 9 Deadly Membership Website Mistakes &

‘Miami’ Speakers Offer Innovative Ideas

Value of Marketing Conference Reflected in Speakers Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give

Subscription Website Publishing

Efficient Related Posts Plug-in

Providing related posts to your audience members helps them find more of the content they are interested in while becoming more familiar with your writers and the breadth of your

Multiplatform Publishing Strategy

The Value of Free Downloads

All successful content marketers are doing it…they are providing free downloads to entice their audience into relationships. We provide free downloads on array of topics, including one on Mobile Site

Multiplatform Publishing Strategy

Think Individually First, Then Brainstorm

New Study Rains on the Brainstorming Parade I recall one off-site brainstorming session where an outside moderator was brought in to try to get at our “problems” and keep the conversation

Audience Development Strategy

Get a Boost From Email Marketing This Holiday Season

11 tips for writing holiday themed emails The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue. If you’re retailing this holiday season, be aware

Multiplatform Publishing Strategy

In-House Bootcamp Offered

You don’t have to meet us in New York City to receive our valuable training services...we can come to you. If you and your team desire to learn more effective ways

Multiplatform Publishing Strategy

Defining Your Audience Pyramid

Email correspondence is an important part of your audience pyramid. It resides in the second tier – referred to as Subscribers – right above website visitors. The Visitor tier accounts

Audience Development Strategy

Mequoda Email Source Report

Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business. Smart online publishers use this data

Multiplatform Publishing Strategy

Making a Video, Technically and Content-Wise

The Finer Points of Creating a Video An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual

Audience Development Strategy

Google Starts Indexing Comments – All of Them

Three ways to take what Google has given you and make the most out of it Parents have been telling their kids for years not to post anything on the web

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