Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

Announcing the New Mequoda Summit Agenda

We’ve made changes to better connect attendees with speakers and thought leaders With our Mequoda Summit East 2011 only a few weeks away, we made a big change. This changed involved making

Multiplatform Publishing Strategy

Using Blogs to Inform Your Customers

Company Blogs Provide Added Way to Reach Out Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written

Audience Development Strategy

5 Tips for Content Aggregation

Are you aggregating content for your audience appropriately? I’ve learned a lot about content aggregation in the last year. This has been done mainly through watching how news sources aggregate content, and

Multiplatform Publishing Strategy

A ‘Moving’ Day at SIPA Headquarters

The Earth Is Moving and So Is Social Media If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back

Audience Development Strategy

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new

Multiplatform Publishing Strategy

Getting a Good Read on Typefaces…

‘Just My Type’ Hits Home for Publishers One thing that won’t change in future Avatar installments: the film’s font, Papyrus. Some internet pundits were appalled that Avatar’s poster and subtitles would

Audience Development Strategy

What People Really Think About Blog Comments

Statistics on blog commenting and five tips for developing a better online community What types of comments do you receive on your blog? Are they insightful thoughts delivered by other reputable

Audience Development Strategy

How to Produce High-Quality Videos Effectively

Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video In yesterday’s Mequoda Daily,

Multiplatform Publishing Strategy

SIPA Member Profile: Londesborough Takes World View

Richard Londesborough, CEO, Business Monitor International, London SIPA: What was your first job out of college and how did you get into this business? RICHARD: Sports reporter in Tehran for a daily

Audience Development Strategy

How to Get the Most From Email Marketing

5 tips for a better email marketing process How often do you pay attention to your email file? Even if you see it growing on a regular basis, have you taken the

Audience Development Strategy

Dropping the “F-Bomb” in Email Marketing – Can You Pull it Off?

Getting away with using the word "free" in an email subject line You know, I once used the word "kick-ass" in a subject line to describe hiring "great" editors. Even though

Audience Development Strategy

An Introduction to Web Video Equipment

Discover how you can make high-quality videos without breaking the bank One misconception online publishers and content marketers have when it comes to video equipment is the amount of money needed

Week in Review: August 15th, 2011 – August 19th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th Discover first-hand the techniques used by online publishers and content marketers for supercharging

Multiplatform Publishing Strategy

Why Content Marketing’s Presence will Continue to Grow

Content marketing has found a home online and isn’t going anywhere It’s never too late to adopt a content marketing strategy, or make changes to an existing one. Even with the concept

Multiplatform Publishing Strategy

The Daily Deal: Newspaper & Magazine Publishers Discover Four New Ad Models

Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are

Audience Development Strategy

Last Chance to Learn Web Video Production and Strategies

Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy Do you remember the first viral video you saw? According to New

Multiplatform Publishing Strategy

From Stage to Screen to Content Marketing…

A Good Start Can Go a Long Way “Begin as you mean to continue,” Oscar-winning actress Cate Blanchett told a young questioner seeking career advice two nights ago at an interview

Audience Development Strategy

11 Tips for Standing Out in the Inbox

If you’re an email copywriter, you should consider these tips Email copywriters are expected to write intriguing subject lines that get opened. Of course, that isn’t the only task email copywriters face.

Audience Development Strategy

What Have You Learned from Google’s Panda Updates?

5 ways to avoid being penalized by Panda Google’s first Panda update was released this past February. Since then, there have been four more Panda updates. There are some things we’ve learned

Audience Development Strategy

How Does Being a Daily Blogger Differ From Being an SEO Professional?

The lines between SEO professional and SEO blogger are becoming thinner - but not too thin I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology

Multiplatform Publishing Strategy

Google’s Acquisition Puts it in New Arena

Google Moves Boldly Into New 'Construction' Role I once sat with Jack Kent Cooke, the late owner of the Washington Redskins football team and Los Angeles Lakers basketball team—and New York’s

Audience Development Strategy

3 Tips for Better Link Building

How to bring a personal approach to link building Do you have link building techniques for audience development? If your answer is “yes”, and these linking building endeavors of yours are based

Audience Development Strategy

Why You Should Refine Your Web Video Strategy

These focal points will help you execute the most beneficial web video strategy I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning

Multiplatform Publishing Strategy

SIPA Member Profile: Davidson Helps Others Be Heard

Leslie Davidson, Consultant, Davidson Direct, Pacifica, Calif. SIPA: What was your first job out of college and how did you get into this business? LESLIE: After college, I wanted to save the

Audience Development Strategy

How Are You Building Your Community?

7 tips for finding dedicated audience members Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers. And although there are great tools

Subscription Website Publishing

How To Track Competitors: What They’re Selling & How They’re Selling It

Discover how to track competitors and the tools that make it a little bit easier Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to

Audience Development Strategy

5 Best Practices for Using Web Videos on YouTube

Utilizing these tips will help your video strategy on YouTube Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content

Week in Review: August 8th, 2011 – August 12th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Top Magazine Brands Share Similar Social Media Strategies

Discover what magazines with the most likes on Facebook are doing What does your Facebook strategy entail? Is it working for your organization? Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written

Subscription Website Publishing

How We Increased Conversion Rate By More Than 30%

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months We occasionally run organic marketing tests at the Mequoda Daily and

Multiplatform Publishing Strategy

Communicate Better Within Your Own Company

Yammer Helps to Facilitate Melcrum’s In-House Talk A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in

Multiplatform Publishing Strategy

Mission-Driven Publishers Aim to Raise Money for Deserving Children

Carl Kravetz and Dra. Aliza Lifshitz of Vida y Salud support ReSurge International through Birthday Wish Carl Kravetz, Publisher at Vida y Salud, recently celebrated a birthday. Although many people receive

Audience Development Strategy

Recent Facebook News Feed Updates Worth Mentioning

The popularity contest on Facebook just got a little more niche It's quickly becoming a popular habit to generalize people according to different social media platforms. Twitter is for “famous” people,

Multiplatform Publishing Strategy

Take More Short Trips and Be Active, Study Says

Making Your Time Away Even Better I was reminded recently of a radio talk show I once heard about vacationing where the caller thought that by going somewhere completely different she

Multiplatform Publishing Strategy

Interweave Launches FlockShop for Artists and Crafters

New daily deals will be offered to artists and crafters through Interweave’s FlockShop Interweave announced the launch of FlockShop this week. According to its news release, FlockShop is a one-deal-at-a-time eCommerce

Audience Development Strategy

The Art of Link-Dropping: 3 Ways to Boost SEO and Get More Inbound Links to Articles

Not your average tactics for audience development and link-love Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have

‘Tag’ Isn’t a Game Anymore to These Folks

Tagging Has Come a Long Way It used to be so simple, “Tag, you’re it.” Run around a little more and tag the next boy or girl. But to paraphrase from

Digital Magazine Publishing

Ads on Tablets More Effective Than Ads on eReaders

A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention Which device do you think would engagement and attract consumers more with

Multiplatform Publishing Strategy

Where to Find Free Images for Blog Posts

Spice up your blog posts with images - and don't spend a dime As Sonia Simone wrote on Copyblogger, "Images are steroids for your headline." Nothing draws the eye quicker than

Audience Development Strategy

3 Amazing Facts About Web Video

Discover why you should be using web video as you publish content online Online video is all the rage in today’s digital world. From video advertisements to educational video content, it’s hard

Multiplatform Publishing Strategy

SIPA Member Profile: Konzak is Strong Force at Gale

Lindsay Konzak, Editor, Modern Distribution Management/Gale Media SIPA: What was your first job out of college and how did you get into this business? LINDSAY: I joined the Peace Corps. I taught

Subscription Website Publishing

How to Use Testimonials to Enhance Landing Page Templates

Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product Are you giving yourself credit by offering testimonials? If someone writes you,

Audience Development Strategy

How to Get More Blog Comments: 8 Big Ideas

8 big audience development ideas for getting more useful blog comments Let's face it, every blogger wants people to comment on their blog. No matter how big you are, how much

Landing Page Testing & Optimization

Landing Page Testing & Optimization

[question] Should I do A/B Testing or Multivariate Testing? [/question] [answer] Start with A/B testing to test your most basic design elements and copy. Optimize your page, and then segment it into multivariate tests

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Data on How LinkedIn is Being Used

Discover how professionals are using the popular social networking site Are you using LinkedIn for professional reasons? Are you using it to find employees to hire? Have you used it to look

Audience Development Strategy

3 Book-to-Blog Case Studies: Audience Development at Its Finest

The long tail approach sells books, too All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From

Audience Development Strategy

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts How quickly is your audience growing? Have you been ramping up your audience development efforts at all?

Multiplatform Publishing Strategy

A Refreshing Look at Renewals

Refreshing Your Approach to Renewals The seasons may come and go, but renewals are a constant. So here are some ideas from people who make a living at helping to generate

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