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Tag: an online magazine

8 Online Magazine Design Best Practices

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online magazine, also known as a web magazine, is a premium publication that is read through a magazine subscription website. In our definition, it is not the same as the homepage of a magazine, where content is freely distributed, unless that content is metered by a paywall.

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

The Evolution of Multiplatform Publishers Comes with Technology

The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we’re looking at publishers and brands that are continuing this journey of platform evolution.

10 Most-Read Digital Magazine Publishing Posts of 2017

Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts and found what works. These reader-favorite posts from the past year help publishers approach the business with confidence. There is advice on starting your magazine

How to Start an Online Magazine from Scratch

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how to start an online magazine. Meanwhile startups can teach a thing or two to the digital retread legacy publishers.

If you’re a publishing startup, or are getting into the business of publishing, then an online magazine probably isn’t on your mind. To be clear, an online magazine is a web-friendly version of your magazine. It’s in HTML and works like a website. It cannot be held in your hand, unless you’re in the web browser of a tablet.

10 Most-Read Multiplatform Publishing Posts of 2017

Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and for good reason. Publishers are always looking for unique ways to increase revenue, and our top-read posts from last year include comprehensive information about each

Launching a Digital Magazine? 10 Things You Need to Know First

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to

When Closing a Print Magazine, Look to Your Assets

When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they’d be closing the print arm of Self magazine. And after their single-copy sales dropped from 148,055 to 44,000 over the last two years, who can blame them? If you think about all the strings that

What Are Online Magazines? 5 Magazine Archetypes Every Publisher Should Know

Do you run or contribute to an online magazine?

Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an online magazine, or a digital magazine, a print magazine or a magazine website? You might have chosen two or three of those, or you might think they mean similar things. However, to us, these all have very different meanings and very different business models.

How to Start a Magazine and Publish it Profitably

How to start a magazine and publish it profitably, without requiring a large team to start.
In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing are among the top expenses in her book, originally published

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

How to Prime an Online Magazine Business Model to Perfection

The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times.” He was right on the money here and not just in his never-ending quest to find “le mot juste” (“the right word”) in a sentence. Finding the perfect word, he

The Future of Magazines Looks Responsive

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year tapped into just about every general interest niche: Esquire, domino, Nylon, Town & Country, Fast Company, Harper’s Bazaar, Teen Vogue, Fit Pregnancy & Baby, Country Living, Popular Mechanics.

Digital Content Publishing News: Regional Magazines, Event Production, Online Advertising

Understanding the new model for digital content publishing via niche and multiplatform principles 

Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform strategy possible.

While you’ll definitely have strengths and weaknesses as an online magazine, on balance, you must gain some traction on at least a few tracks

How to Launch a Magazine Subscription Website and Increase Digital Sales

If you are a legacy magazine publisher, guarantee success by learning how to launch a magazine subscription website, which is often misunderstood.
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to issues of the magazine.

For the past 20 years, our team has been

Online Magazine Ads: News From Google, Apple, Trinity Mirror, and More

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they’re still a key component of any media operation.

The caveat? Generating enough revenue and keeping enough digital advertisers happy has gotten harder and harder as the media landscape has become more fractured and viewability has become more elusive. Or perhaps demands for better measurement have intensified.

Multiplatform advertising is doable, and it’s something Mequoda Members do well. And while we all deal with issues – whether it be struggling to decide on Facebook Instant Articles viability or the fear of getting swallowed up by Google; how to handle native well and how to battle ad blocking – the future is bright when it comes to online magazine ads.

10 Top Digital Magazine Publishing Posts of 2015

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we’ve tackled everything from choosing the right magazine software, to identifying pricing strategies that get buyers to pick your highest package, and how to design a digital magazine

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

5 Keys to Starting an Online Magazine Business

Starting an online magazine business brings one platform that offers advertisers the visibility and tracking accountability they desire

Is Good Digital Magazine Design About Bells and Whistles?

Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now that importance ranks right up there with technology itself. Major redesigns have taken a back seat to periodic tweaks and refreshers that make digital magazines more nimble

Esquire Shows Value of Investing in Online Magazine Archive

Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.

Our favorite part about digital magazine archives? You don’t actually have to dedicate too many resources to make them work. Aside from some general maintenance, most of the work is on the front end, building onto searchable infrastructure that you’ll already have in place. The content, by definition, is already in place! You don’t have to optimize it, because as a product of your digital subscriptions, it will be behind a wall uncrawlable by Google. At the same time, however, you can recycle content from your online magazine library with updates and improvements, and treat it like an inexhaustible well for promotional purposes.

Adweek recently covered the latest player in the online magazine archive movement, and this one might be the biggest one yet!

7 Best Resources For Creating an Online Magazine

Creating an online magazine (also known as a web magazine) will look like a profitable piece of cake once you’ve digested these seven posts
It’s never been a better time to be a publisher. It’s so good that brands want to be publishers and have launched their own brand magazines. Some publishers have gone digital-only, but typically

Creating an Online Magazine Team That Turns Dusty Archives into Dollars

The four key roles you need when creating an online magazine team that’s effective
If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but the future of publishing is

12 Great Call to Action Examples from Magazine Publishers

Big and small publishers show everyone how website conversion is done, with these awesome call to action examples.
One game we used to play at every Mequoda staff meeting, was to look at some of the top publisher websites and play “find the email signup form.” People.com was always our favorite fail, because they were so big,

How to Make a Digital Magazine on a Shoestring Budget

If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher and reading this, then I’m guessing you’re not quite “everyone” yet, but you’re seeing the influx around you, and maybe even your customers are asking for a digital edition.

When I first got an iPad, the first thing I did was head to the Newsstand and look for my favorite magazines. I expected them all to be there, but some of them weren’t. I would have pressed down my fingerprint and subscribed on the spot—Apple makes it so easy to make a purchase like that—but they lost my business. I wonder how much more business they lost from others. To be honest, I subscribed to a number of magazines that day, so I didn’t spend my free time going back every week to check and see if the others ever appeared.

What is Tablet Publishing and How Is it Affecting Magazines?

Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet publishing because every tablet comes with a digital newsstand of some type; a place where the user can plop down on the couch, find a magazine they like, download an issue, and read it.

Ideally, they’re flicking through the pages, as opposed to flipping through a print magazine. The experience is similar, although nobody goes around creating catchy t-shirt sayings with “I love the smell of old tablet magazines” printed on the front.

Rodale Publishing Platforms Expand With New Sites

2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties – while branching out with new ones.

Digital Magazine Archives: How the Legacies Monetize Theirs

Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just catching on!

What are Digital Magazines?

Digital magazines comprise the whole ecosystem of paperless magazines.

If a story can be read digitally, it’s a digital magazine. It doesn’t matter if it’s read on the web, or a tablet, or a smartphone – if you can’t flip a physical page, then it’s a digital magazines.

Over the past few weeks we’ve been talking specifially about online magazines—magazines that live on the web, and are often sold and browsed through a subscription website, but this is just one type of digital magazine.

8 Reasons You Should Launch an Online Magazine Library This Year

Over the past few weeks, we’ve talked a lot about digital magazines and specifically online magazines – the online edition of a magazine in HTML format, which typically comes with a library of back content.

How Do Online Magazines Compare to Digital Magazine Apps?

Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don’t even realize that both have totally different business models.

Online magazines are read online and are not formatted for a tablet or other e-reading device. They can be read just like any web page and may be responsively designed like a web page. You can view an online magazine most often through a magazine subscription website, which is set up to make the content easy to read, search and digest on a PC or Laptop. Often times, online magazines are part of a larger collection of content, like a back-issue archive.

Determine How to Build a Website for your Magazine in 10 Questions

If you feed a mouse a cookie, then it’s going to want some milk. If you own a magazine, then you’re going to want to build a website. If you do not yet have a website, or rather, if you do not yet have a good, profitable website, then your next steps are as follows.

And yes, if there was ever a true use for the phrase over-simplification, you’re about to read it.

Let’s also think hypothetically, and that we hypothetically own an organic gardening magazine.

TIME Doesn’t Know What to Do With All This Traffic

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines, focuses on creating a niche product like any of our clients or followers who implement the Mequoda Method, even if the scale is a bit different.

The Economist’s Rich Subscription Website Teaches Us All a Lesson

For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.

Apparently, despite its stodgy beginnings and reputation as a snobbish, upper-crust British media voice – just look at all the photos of all the elderly white men running the show in the 2013 annual report – there are some very nimble commercial minds behind it these days.

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

Online Publishing Book Review: How Not to Start a Magazine by B. Ann Bell

So, your favorite hobby has spurned your creative desire to start a new magazine. How do you decide if print or online publishing is best?

Is Your Company Ready for Web 2.0?

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches.

TexasMonthly.com Website Design Review

TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.