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Tag: branded content

Ad Blocking Programs Continue to Vex Marketers, Publishers

How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers like Millennials – marketers and publishers are feeling the heat in trying to confront what they consider a common enemy.

Recent news about Google’s efforts to

The State of Publishing on LinkedIn

Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers? Article shares to LinkedIn have surged 600% in the past year and a half, according to ShareThis, but that pales in comparison to Facebook, Digiday reports.
And, more to the point, LinkedIn’s platform has changed drastically in recent months.

But this isn’t the most paradigm-shifting news for publishers. Imagine a world in which Conde Nast is considered behind the times with its digital publishing strategy. Well, that’s where we find ourselves, according to Digiday. Let’s start there this week!

Magazine Readership Grows Online, Again, Says Latest MPA Report

Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in the fact that consumers are demanding their product more and more, judging from the exhaustive studies of the Magazine Media 360° Brand Audience Report.

MediaPost covers the Association of Magazine Media’s latest release, as well as a new effort to build publishers’ archives and another big move from Time Inc. digital.

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure

TheStreet Experiments With Digital Magazine Subscription Tactics

When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies.

Online Video Distribution at the Top of Publishers’ To-Do Lists

Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You’ve crossed off all of these items as you grow into a formidable media company, but there’s always another milestone on the horizon. These days, the task at hand is online video distribution. We came across five recent articles in Adweek that take a snapshot – or “screen capture,” if you will – of the current business environment for publishers and other industry players when it comes to monetizing video content.

Digital Magazine Business News: A Noteworthy Redesign + Ad Considerations

In the digital magazine business, today’s trendiest practices could be taboo tomorrow, and vice-versa. That’s why it’s so important to build a durable core product that’s solid enough to withstand industry trade winds yet dynamic enough to adapt to them, too.

It’s also good to know what’s happening across the field. In addition to our consulting services and free advice, we also filter out the most relevant digital magazine business news from around the web. Today’s trending stories come from Digiday.

Digital Advertising Trends: Avalanche, TNR, Conversions

Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the ethics, implications, and logistics. In this roundup, we’ll take a look at a potential solution for the latter group of publishers, as well as another example of the former. In between, we’ll check in on what advertisers themselves are looking for from publishers and platforms when it comes to metrics. All three updates come from WSJ.com’s excellent CMO Today blog.

The Biggest Email Marketing Drag: Is Your Email Retention Rate Too Low?

No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve.

To determine your email retention rate, use this formula:

New Branded Content Agency From Billboard and THR

Is there a hotter trend in publishing than the in-house branded content agency? And what does this phenomenon mean for niche digital magazines?

What is Native Advertising Content?

Native advertising is content that is created to subtly promote or sell a product. It is also referred to as an advertorial. Most often, this content is sponsored by a third-party advertiser, although publishers also write native ads for their own products.

Different types of native advertising examples include in-feed ad units, which are articles that look like every other piece of content on your site, except it’s clearly labeled as sponsored. We also consider the paid search units in your website search results to be native advertising. Additionally, if you recommend third-party content in your “related content” section below articles, those would be considered native ads. If you sell listings, like AutoTrader, then any listings that are paid for and sponsored (by a big car manufacturer for example) would be native ads. Some sites have featured content widgets displayed at the top of their content, or alongsite it that are sponsored by advertisers and yes, those are also native ads.

If at any point you are producing, displaying, or publishing natural content from an advertiser on your site, this could be considered native advertising.

Condé Nast Editorial Staff to Join Marketing Efforts

Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.

Media Acquisitions Ramp Up to Start 2015

Folio: has had to stay on its toes during recent strong coverage of a rapid-fire series of media acquisitions involving several publishers.

Digital Publisher Launches E-Commerce Initiative

New revenue streams abound! E-commerce is a direction that many digital publishers turn when they want to generate more revenue online.

‘Travel + Leisure’ Gets a New Editor

Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.

Canadian Elle Enters Ecommerce, Video Derby

Elle Canada is partnering with retailer Hudson’s Bay to allow its readers to shop by way of video on their mobile devices, Women’s Wear Daily reports. The video series launched earlier this week and features model Pamela Bernier and branded content for Hudson’s Bay, available via ElleCanada.com, the magazine’s iPad edition, or through its mobile app.

Details Mag Reveals New Display Ad Network

Ad Week reports that Details has created Condé Nast’s first “male-targeted digital display ad network.” The magazine hired platform Style Coalition to administer the service for bloggers.

As a Publisher, Companies Like Coke Keen on Content

Digiday last week profiled five companies – Adobe, Barney’s, Coke, Dell, and Xerox – that are reshaping their websites in the mold of publishers.

Wired Creates Innovative Netflix Ad

A multimedia ad designed by Wired for Netflix is giving The New York Times’ “Snow Fall” a run for its money.

Audra Martin on the Modernization of The Economist Online

In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch legacy magazine’s modernizing efforts.

Condé Nast Embraces Native Ad Model

Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.

Will BitWall be the New Paywall for Subscription Websites?

Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for premium content.

Kit Eaton writes, “Called BitWall, the paywall is intended to boost revenue by promoting content. Users can also choose to see an ad if they don’t wish to tweet.”

Print Design Changes Lead to Increased Web Traffic

There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith writes, “DiscoverMagazine.com enjoyed a nice traffic increase during an August that saw most sites decline, per min’s exclusive digital boxscores.

Financial Times Consolidates

The Guardian is reporting that The Financial Times is consolidating to a single global print edition in the first half of 2014. Roy Greenslade writes, “The Financial Times is to institute path-breaking changes to the production of its printed newspaper that appear to be the penultimate step towards becoming a digital-only publication.

Native Advertisements Are A Digital Publishing Trend

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.

Should Your Editorial Staff Write for Advertisers?

Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, “Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers — such as Mashable and Mental Floss — are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.”

Research Confirms People Consume Print + Digital at the Same Pace

Campaign Magazine has the details on a new study released by Conde Nast comparing the dwell times between print and digital content.

Wait, Who Bought Newsweek?

Even though Jeff Bezos’ purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in their news reports is that when they Tweeted about the acquisition, they only got one re-tweet and it was from someone else at IBT. So, if you measure popularity by Twitter influence, these guys are relatively unknown even though their company does have a cool 19k followers.

TIME Doesn’t Know What to Do With All This Traffic

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines, focuses on creating a niche product like any of our clients or followers who implement the Mequoda Method, even if the scale is a bit different.

Content News: Branded Content Takes New Form

Are you surprised content marketing and social media are legitimate Internet business models?

Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like other forms of online advertising. Most true forms of content marketing allow users to sample content before making a purchase. Perhaps that’s the way marketing should always be.

Open Content Dominates Top 1,000 Websites

A new study from the Mequoda Research Team sheds light on the use of open content

Open content has been around since the inception of the web. Since that time, it’s been debated if top branded content suppliers should be using an open content model to drive online business, in particular, website traffic.

To supply the industry with pertinent data, the Mequoda Research Team conducted a new study we’re calling the 2011 Mequoda 500. This study determined the content and business models for the top 1,000 websites according to Compete’s traffic numbers and focused on the top 500 that operated an open content model.

Do You Mequoda?

Mequoda editors do it daily…

The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.

In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online media business. These standards allow online publishers to build audiences while catering to the subscribers’ needs and desires.

Content Marketing with Branded Content

Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation

As the end of 2010 comes nearer, let’s take a look back on how the online publishing industry changed throughout the past year.

One big addition to the industry was the iPad. Released in April 2010, the tablet device created by Apple intrigued an array of content producers and publishers as it sold three million copies within the first 80 days.

Content Marketing Strategy – Same Goal, Different Route

We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content marketing. And it’s here to stay.

The process of content marketing differs slightly from other traditional marketing tactics. How? Not with ‘in your face sales pitches’, but by creating valuable content that attracts and engages your target audience. The goal is still the same – to drive the customer to action, ie. to purchase your product or service or membership.

Week In Review: August 9th, 2010 – August 13th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Food for Thought: The iPad, the iAd and Branded Content

The world of digital readers and tablets is being embraced now, and will grow in popularity in the future

Like everyone else in the online publishing world, I’ve been weeding through the latest iPad news, carefully digesting the actionable information for our industry.

During the search for knowledge I’ve come across the two often overlooked concepts for the iPad, apps and competing digital readers: the iAd and branded apps.

iAd Image (courtesy of AllAboutJazz.com)

Why Are Smart Publishers Selling Off Some of Their Books, Newsletters and Magazines?

Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize they must focus, consolidate and specialize.

Facebook and YouTube Searching for Magazine Partnerships – But How Can Publishers Make Money?

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: let go of your content, produce lots of video (but don’t try to be TV), build widgets and bring your content to where the users are – YouTube and Facebook. Oh… and don’t forget the power of being a magazine publisher.

Facebook and YouTube Searching for Magazine Partnerships But How Can Publishers Make Money?

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

Prepare for Publishing in 2008

t’s September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download the most recent version of the free Mequoda Online Publishing Model and use it to help predict the future of your online publishing business.

Is Your Internet Marketing System What It Should Be?

While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What’s driving your Internet Marketing System?

Using Website Branding to Increase Targeted Website Traffic

The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial Hub. The Hub was to be an interactive brand extension for one of his well-known magazine brands. For example’s sake, let’s say the magazine is called the Ohio Business Review.

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