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Tag: digital magazine publishing

Digital Magazine Publishing Software for Distribution

Three issues on the functionality and design of digital magazines

There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital publishing is headed.

While others pontificate, we have projects brewing. The focus is not to produce a digital magazine itself, but to produce the digital magazine subscription website where we believe the digital magazine will be ultimately housed. It will be the nexus between client and server relationships.

Mequoda Weekly: January 14th, 2013 – January 18th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Content Marketing Trends for 2013

Digital content marketing drives surge in digital product sales for publishers

While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos.

3 Options for Adobe Digital Publishing Suite

Which Adobe DPS Edition is right for you?

Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are using Adobe DPS successfully, and 68% of digital content buyers are purchasing content that was created with the aid of DPS.

Adobe DPS is “a complete solution for individual designers, traditional media publishers, ad agencies, and companies of all sizes that want to create, distribute, monetize, and optimize engaging content and publications for tablet devices.”

How to be a Leader in Digital Magazine Publishing

5 tips for succeeding with digital magazine publishing

The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is consumed on tablets.

Digital magazine content is typically divided into two product types: interactive replicas and interactive tablet editions. The interactive replica is formatted the same as its print counterpart, while interactive tablet editions designed specifically for tablets.

Digital Magazine Publishing Tip – Consider Metadata

Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process

Digital publishers using landing pages to call attention to their digital magazine content need to optimize for their keyword phrases. Although this isn’t a new concept, with a lot of focus being given to the creation of digital magazine content and its distribution, optimization isn’t always top of mind.

Digital Publishers Need to Produce High Quality Content

The digital magazine publishing industry needs great content to grow

Publishers understand the need for high-quality content. That need may have never been as important as it is now though.

With the digital publishing industry emerging, the actions of the pioneering publications – including digital book and digital magazine publishing – are under strict scrutiny from consumers and analysts alike.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Sales Showing Promise

While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions. There is also an increasing number of media companies committing to a digital-first mentality.

Updates Relevant in the Digital Magazine Publishing Market

New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market

Tablet owners are happy with their devices, regardless of the brand. This insight comes from a recent survey from TabLens, which reports the overall device satisfaction at 8.6 out of 10.

Interestingly enough, the satisfaction of the iPad reached 8.8, while the satisfaction of the Kindle Fire hit 8.7. Although the iPad has the largest chunk of the market, it seems that Kindle Fire users are nearly as satisfied as iPad users. Perhaps if these statistics get in front of potential tablet customers, there may be a more attention paid to the Kindle Fire, which is priced lower than the iPad.

Top Digital Magazine Publishing Articles of Spring 2012

Tips, changes, and growth for digital magazine publishing

I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans of many professionals who work hard year round.

Big Predictions for Digital Advertisers

If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions

With all the technology available within the marketplace, it’s easy to wonder which advertising formats will garner the most attention in years to come. Advertisers and publishers alike want to pay attention to the ad formats that are most desirable, to create engage and generate revenue.

Take a Look at These Top-Performing Email Newsletters

The email newsletters with the highest open rates and click-through rates have some specific reasons for their success

During the month of June, we sent out 20 daily email newsletters and five Week in Review emails. Additionally, we sent out at least one promotional email each week during the month.

Recently I took a look at the email statistics for that month to determine the top performing email newsletters in terms of open rate and click-through rate. For today’s article, I will discuss the four email articles that received the best results, and the characteristics of them that helped lead to the highest open rates and click-through rates for the month of June.

Improving Content and SEO

Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of SEO. If your looking for improvements but not sure what you need to improve, scroll around search engine watch and I’m sure they will have something that will catch your eye.

3 Areas Digital Magazine Publishers Can Improve

With digital magazine publishing strategies new to publishers, there are always a few improvements that can be made

The transformation into digital magazine publishing has required significant changes in a brief amount of time. Although many digital publishers have been catching up to market expectations, there are still areas in which they can improve digital magazine publishing efforts.

Prediction: Tablets Will Drive Mobile Ad Revenue

Digital magazine publishing success relies on advertising revenue

I could certainly believe that tablets will drive mobile advertising revenue once more tablets get in the hands of consumers. The design of the tablet makes interactive, media-rich advertising possible. But don’t just listen to my opinion, because I’m not the only one saying it.

The Yankee Group recently released a study that predicts by 2014 tablets will account for 53 percent of mobile advertising dollars. During this time, smartphones will account for 47 percent of mobile advertising dollars. By 2016, tablets’ share is expected to reach 60 percent.

Week in Review: July 23rd, 2012 – July 27th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing Growth Through Devices, Strategies

More people paying attention is part of the reason why digital magazine publishing is growing

The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25 million, up 67% since the same time period last year. Apple’s iPad was the main tablet sold, as 17 million devices were sold during the quarter. Now, Apple has 68.3% of the global tablet market share, according to Strategy Analytics. This is the company’s strongest showing since the third quarter of 2010.

3 Digital Magazine Publishing Tips for Renewals

For digital magazine publishing success, there has to be correlation with your print publishing endeavors

Going from print to digital can be difficult for publishers who are so familiar with print. One of the big issues these publishers often face is bringing subscribers into the digital age too. Below are a few tips for digital magazine renewals.

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Study Shares How Tablets, Smartphones are Used

Digital magazine publishing receives data on how mobile devices are used

What are some of the most pressing questions you have about mobile device usage? As digital magazine publishing heads to tablets and smartphones, digital publishers seek answers to how these devices will fit into their digital publishing strategy.

A study from ABI Research – Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives – gauges responses from over 1,000 mobile device users.

Do You Want a Robust Digital Audience?

Every day digital magazine publishing potential is growing

It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile devices entered the marketed place and started offering new and exciting functionality, digital magazine publishing potential has grown.

Week in Review: July 9th, 2012 – July 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Essentials for Digital Magazine Publishing Success

Digital magazine publishing tips from around the web

If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some aligned essentials. Digital magazine publishing success relies on having great content and finding the most devoted audience members.

The following five digital magazine publishing essentials focus on ways to promote your content throughout digital platforms, and how to educate your audience about the digital magazines you offer.

A Product Opportunity in Digital Magazine Publishing

Have you considered this potential digital magazine publishing revenue stream?

What are you using your tablet for? Many are spending evening hours with their mobile devices, reading news and browsing the Internet. This habit alone creates some possibilities for digital magazine publishing success.

Week in Review: July 2nd, 2012 – July 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

3 Ways Digital Magazine Publishing Has Changed

How presentation is evolving to make life easier for digital magazine consumers

Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to be made, and steps benefitting the customer need to be taken.

Below, there are three advances taken by publishers who are focusing on providing the right audience experience, before and after purchase. Let’s take a look at these digital magazine publishing tips now.

Are You Beginning the Journey Into Digital Magazine Publishing?

The road to digital publishing success is long, scenic, and freshly paved. With the help of a vibrant online community and growing markets of smartphones and tablets, publishers are regaining hope for content creation, sales, and distribution.

By now we realize it can be difficult to wrap your head around digital magazine publishing. There are a variety of steps that need to be addressed in order to prepare a proper digital publishing strategy.

Week in Review: June 25th, 2012 – June 29th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Another Print Magazine Goes Strictly Digital

Pure digital magazine publishing continues to grow amid digital medium expansion

Last week we shared a few stories on the growth of digital magazine publishing, which includes the transition away from print for a few publishers.

As lovers of legacy print media, we don’t like to see print magazines disappear from the marketplace. However, we can understand and recognize the reason for this trend, and we are excited for the future of digital magazine publishing.

Week in Review: June 18th, 2012 – June 22nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

3 Tips for Digital Magazine Publishing

Insight from the OPA spurs tips on digital magazine publishing

If you think about all the types of digital content that exists, would you expect tablet owners to be buying digital magazines more than eBooks, digital newspapers, movies or TV shows? If not, you should. According to OPA’s new survey, magazines are the top form of content being purchased on tablets. (Poynter has a nice graphic of this stat.)

Since digital magazines are clearly of interest to consumers, here are three tips for digital magazine publishing.

Are Tablets Reaching Critical Mass?

Some reputable industry researchers believe tablets have reached a critical mass

For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners, the bigger the potential is for digital magazine publishers, and brands offering other digital products.

Updated Digital Publishing Suite Has New Potential

The Adobe Digital Publishing Suite made the initial ascent into digital magazine publishing easier for digital publishers. Now, updates have been made to Adobe DPS, which may make the software even sweeter.

From its inception, Adobe was focusing on helping digital magazine publishing work easier on tablet devices. Their reach, however, has changed a bit as they are going beyond the tablets and thinking smaller…smartphone smaller.

Week in Review: June 4th, 2012 – June 8th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing Firsts

3 stories about digital publishing that are bound to get publishers’ attention

Every week we write about the digital publishing industry for a few main reasons.

First, it is our mission to help print publishers transition into the digital age. As an unfamiliar ground to many, we share strategies for utilizing their legacy content to build new audiences and develop their place as a reputable authority on the subjects they cover.

One Thing Digital Publishers Can’t Forget: Human Elements

Retaining online audiences requires an emotional touch

Even as a digital native, I occasionally find it difficult to comply with the digital landscape. In the pursuit of engaging content, it’s possible to end up on websites that feel completely dead. They are uninspiring, cold, and too digital.

As digital magazine publishing continues taking form, there is an expectation for all websites to have a human element. And this isn’t just about being able to share content socially with your friends, it’s about a natural way of interacting with the content we are exposed to.

Week in Review: May 28th, 2012 – June 1st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Potential in Digital Magazine Publishing Engagement

Tablets are leading to interesting digital magazine publishing engagement from users

Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.

With the same hopes, I looked at a few of our own stats in addition to looking at the information shared by other reputable sources around the Internet.

3 Tips for Launching a Digital Magazine Publishing Business

If you’re starting a new digital magazine publishing business, consider these tips

Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and strategies for launching your online business.

The following tips are offered to help while planning your online business launch.

Week in Review: May 21st, 2012 – May 25th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

New Apps: A Digital Magazine Publishing Evolution

What will digital magazine publishing apps look like in the future?

What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this technology change the way mobile devices are used. Digital magazine publishers and brands have developed apps and placed them in digital app stores for the chance to reach new audiences.

First-generation apps were basically what you could expect from new technology. Some had operating issues, including loading too slowly, freezing, and not being compatible with specific devices. Although some app developers have found success, especially when it comes to developing games, there are higher expectations for the next generation of apps.

Digital Magazine Publishing App Strategy

5 ways to monitor and optimize your digital app publishing activities

Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext of ‘build it and they will come’. There is no lack of competition with the sheer volume of apps in digital stores. Hoping that people will stumble upon your app and buy it or download it are lofty hopes.

If you are currently throwing ideas and strategies against the wall, hoping they will stick, there are better ways to approach your digital app strategy. The tips below are designed to help you market and track the results of your campaigns, leading to an understanding of the lifecycle that exists for your digital products.

What’s Next for Digital Publishers?

The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.

For instance, we knew the mobile Internet and mobile devices were going to have an impact on publishers. We just didn’t realize how impactful it would be originally. We are now finding and outlining the new digital revenue streams that exist due to new technologies. We’ve already seen apps, ebooks, and digital magazine publishing that utilizes clickable ecommerce. We’ve seen the importance of organic audience development through popular social networks, search engines and reputable link building. So what’s next for digital publishers?

5 Rules We’ve Learned From Apps

Digital magazine publishing can succeed with the help of well-designed apps

Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted to reach 760 million by 2016 and digital publishing apps are expected to account for 80% of app downloads in 2016, alongside games, social networking, and e-commerce.

Week in Review: May 7th, 2012 – May 11th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Is This Where Your Digital Content Should Be?

A look at quickly growing app categories

Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction.

Other publishers have the digital revolution to thank for their expansion into becoming a more complex media company. This type of digital publisher is already transitioning from being digital magazine publishing and ebook publishing, to creating video and audio content.

5 Ways to Lose Email Subscribers

Are you making avoidable mistakes that lead to fewer email subscribers?

I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do, I’m sure there is a good reason for it…perhaps you don’t care about email marketing, audience development or digital magazine publishing anymore. Or maybe you get way too many emails in your inbox, and you’ve decided to purge them all (except Groupon, of course).

Week in Review: April 23rd, 2012 – April 27th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing Growth Expected with Tablets

Digital publishing is a main category for tablet app buyers, reports ABI Research

When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly portable environment. However, digital magazine publishing has not flourished on smartphones. The size of the devices and the digital content itself don’t seem to be the best fit for each other.