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Tag: digital newsstands

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

Why Digital Publishing Will Save the Future of the Publishing Industry

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

How to Start an Online Magazine from Scratch

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how to start an online magazine. Meanwhile startups can teach a thing or two to the digital retread legacy publishers.

If you’re a publishing startup, or are getting into the business of publishing, then an online magazine probably isn’t on your mind. To be clear, an online magazine is a web-friendly version of your magazine. It’s in HTML and works like a website. It cannot be held in your hand, unless you’re in the web browser of a tablet.

How to Promote a Digital Magazine: 10 Strategies & 1 Major Must-Do

How to promote a digital magazine online, offline, and everywhere in between
How do you usually promote a magazine? Afterall, subscription and newsstand sales are the keys to driving advertiser interest, so what are you doing to promote your print magazine?

Blow-in cards. Social Media. Newsstands. Direct mail and email renewal series. Subscription agents. The list goes on.

Now what

The Cost of Digital Newsstand Publishing

Can you assign dollars and dimes to a free digital newsstand?
There’s no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of the world’s largest newsstands, is a good idea. 20% of your subscriptions will come directly from this huge marketplace.

It benefits your content too. Most people read back to front in print magazines. But in a digital magazine, 95% will read front to back. They’ll see more pages (and ads for that matter). Or, they’ll pick an article are start there. With a web magazine, the reading dynamics are similar but different. It’s a fascinating thing to master if you’re a magazine editor in the 21st century. The web magazine is significantly different, and both are very different from the print magazine.

What is a Mequoda Multiplatform Media Matrix?

Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if they are not at least on the road to multiplatform publishing – so if your organization is not on this path, then there may be

How to Crowdsource Magazine Covers for Print & Digital Editions

Magazine covers can make or break sales on traditional and digital newsstands – are you leveraging current subscribers for input?

I subscribe to magazines and email newsletters of magazines for dozens of publishers. As part of our research, we are always keeping an eye on what’s going on with general interest publishers and niche publishers alike.

One

How Multiplatform Magazines Make Money Outside Their Magazines

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons.

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

Calculating Digital Magazine Costs

Digital magazine costs aren’t limited to production and design, there are distribution fees to take into account, as well as the software and hosting fees

There’s no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of the world’s largest newsstands, is a good idea. 20% of your

Digital Media Publisher News: Branded Content Agency, Digital Newsstands, and More

Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you’ve come to the right place, because that’s what we try to provide with our free advice and digital publishing trends every week.

3 Digital Magazine Publishing Predictions for 2016

Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue retail and a 9.8% drop in dollar value during that same time period, MediaPost reports. Time Inc., Hearst, and Meredith all saw plunges. Meanwhile, The New Yorker,

Does Your Digital Magazine Software Support Contrast Pricing?

If you’re looking for digital magazine software that allows more control over pricing and distribution, then a web magazine is for you
Attention publishers: digital magazine apps for tablets and mobile phones are leaving money on the table.

We recommend having a magazine app, because, who can beat the marketing that comes from the online marketplace that

5 Keys to Starting an Online Magazine Business

Starting an online magazine business brings one platform that offers advertisers the visibility and tracking accountability they desire

Creating an Online Magazine Team That Turns Dusty Archives into Dollars

The four key roles you need when creating an online magazine team that’s effective
If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but the future of publishing is

How to Make a Digital Magazine on a Shoestring Budget

If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher and reading this, then I’m guessing you’re not quite “everyone” yet, but you’re seeing the influx around you, and maybe even your customers are asking for a digital edition.

When I first got an iPad, the first thing I did was head to the Newsstand and look for my favorite magazines. I expected them all to be there, but some of them weren’t. I would have pressed down my fingerprint and subscribed on the spot—Apple makes it so easy to make a purchase like that—but they lost my business. I wonder how much more business they lost from others. To be honest, I subscribed to a number of magazines that day, so I didn’t spend my free time going back every week to check and see if the others ever appeared.

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.

How to Promote a Magazine Digitally

Digital publishing success comes with a multiplatform publishing approach.

Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling traffic to their websites from 3rd party sites.

Which Digital Newsstand Should You Use?

There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be using to maximize the potential of your publications?

Well, first of all, we think digital magazines not on the digital newsstand are the best. Web magazines. Web magazines use HTML5 and are responsive on any device.

What is a Digital Newsstand?

You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution platforms offer an array of digital content, from newspapers and magazines to journals.

And what is a digital newsstand without free content? Some do a better job than others when it comes to sneak-peeking with freebies.

New Service for “All You Can Read” Magazines

Magzter, the magazine subscription site offering thousands of titles, announced the debut of Magzter Gold on Monday, January 19. The service takes “all you can read magazines” up a notch, offering two tiers of unlimited access.

Apple Newsstand Publishing Saw Growth in 2014

As of January 1, the total number of paid and free Apple Newsstand publishing titles had jumped to 14,536, up from 11,000 at the beginning of 2014. In spite of an at times frustrating lack of management and maintenance of the Newsstand on Apple’s part, the number of apps continues to grow.

What is Digital Publishing? It Makes the Multiplatform World Go ‘Round

Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990’s but even as recently as 2006, weren’t making money from them. Still, they pushed on, as did the magazine publishing industry.

And the publishers who have prevailed in digital publishing didn’t see the web as just one platform to re-publish the same content as print – they saw it as a new platform for many different products and many different variations of those products.

10 Multiplatform Publishing Lessons for Profitability in 2015

Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with publishers on their multiplatform publishing strategy.

Will Apple Develop An Aggregated Content App?

Publishers have been looking at Apple’s acquisition of Prss very carefully, formulating ideas of what the platform will be used for. Will Apple attempt to get further into digital publishing?

Mequoda’s Top 10 Multiplatform Publishing Posts

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.

Our most popular multiplatform publishing articles covered the spectrum of producing white papers, to publishing on different tablets, to publishing blogs, video, websites and creative ads.

LinkedIn Launches Publishing Platform

GigaOM is reporting that LinkedIn has officially launched its new publishing platform to all users today.

Google Play Newsstand Gives Digital Magazines a Boost

Digital newsstands just got an upgrade. Google has decided to combine their Google Currents mobile news application and their Play Magazine app into something called Google Play Newsstand, which competes not so secretly with Apple’s Newsstand app.

Digital Publishing Remits: Getting 75% from Apple

While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.

John Bolton, group publisher at Interweave, has been negotiating, if you could call it that, with Apple, Zinio, Barnes & Noble and other digital affiliates.

As he points out, the negotiation is pretty one-sided. He has, however, figured out a way to receive five extra points from Apple and it’s incredibly easy to do.

Google Digital Newsstand & 2 Other Industry Myths

With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies

I had the pleasure of spending the evening recently with a group of publishing industry colleagues – most of them company CEOs. Unsurprisingly, the conversation turned to digital publishing, digital newsstands, and the programs offered by Apple, Amazon, Barnes & Noble, Zinio, and the rumored Google Digital Newsstand.

Digital Magazine Publishing for Everyone

Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.

At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More than half the class was startups in prelaunch mode. Traditionally, 80 percent of our attendees hail from legacy publishers who are making the conversion to digital. While the sample is small, I believe it is indicative of a larger trend.

Zinio Provides Help for Digital Publishers

Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level.

According to the Zinio website, “Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world.”

The digital content Zinio has been helping publishers produce incorporates all the interactivity that today’s Internet is constantly buzzing about – with the addition of multimedia experiences that digital magazine consumers expect to see. Or, are pleasantly surprised to see. From animated illustrations to videos, Zinio is showing how publishers should be presenting digital content to their audiences.

Week in Review: October 24th, 2011 – October 28th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Modern Tools for Content Marketing

Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010

I catch a case of slight chills when writing this article about modern parameters of content marketing. Why? Because the publishing landscape has changed. We are at the beginning of a new era, one where communications and mass media went digital.

Does Gutenberg’s printing press era end here? Surely print won’t disappear tomorrow, but publishers are already making a shift and adding digital components and editions to their arsenal of content. It’s not surprising; large groups of people are using the Internet and mobile devices to consume the content that interests them. If publishers want to remain relevant to these growing audiences, it’s a must to offer digital products and meet the audiences where they stand within digital landscape.

Last Chance to Attend the Mequoda Summit Boston 2010

A few seats remain: register now to join us at the Mequoda Summit Boston 2010

Discover how to thrive and prosper in the world of online publishing and Internet marketing with actionable tips and usable strategies from successful online publishers

Our Mequoda Summit Boston 2010 will include four industry keynote speakers, 14 panels and workshops led by 17 industry professionals, dozens of updated industry best practices and case studies, a new social media workshop and hours of interactive networking opportunities with successful publishers.

Week in Review: August 23rd, 2010 – August 27th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The Future of Digital Newsstands

Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead?

Why is it that human beings love to theorize about the future? Maybe it’s because there really isn’t a wrong theory, since none have played out yet. Or maybe it’s because individuals are so passionate and knowledgeable about a topic that they see into it more than other people do. Their theories are more like hypotheses based off some set of established facts.

We are starting to see what the near future is going to look like for the online publishing industry and it is going digital. New platforms are emerging like mobile devices and tablets, and those devices are allowing users to experience interactivity while diving into a brilliant, media-rich world.

IMAG ’10 Coverage: PixelMags Shows the Importance and Potential Behind Apps

And how to benefit from them

Save the Date – Boston Summit 2010: September 15th – 17th, 2010

Join us as we prepare for the future of online publishing at the Boston Summit