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Tag: from print to digital

Perfect Your Web Magazine Today

What do you think are the essential elements of the perfect digital magazine?

If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as they were then. We have a long way to go. The technology necessary to fully utilize the Internet as a principal marketing and distribution platform is available

Proof that Digital Magazine Readership is Up, Print is Down, and What to Do About It

As preferences for digital magazine consumption go digital, here’s a list of all the ways you can improve your multiplatform editions.
Last week we published this year’s 2018 Mequoda Magazine Consumer Study. We’ve been running this study since 2014 to analyze digital magazine adoption, and have come across new interesting findings each year:

In 2014, 20% of respondents

The Perfect Digital Magazine Template

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other media, where the articles are arranged with taxonomies and hyperlinks, and are not linear.

Hyperlinking is not linear. Any medium that enables or encourages the reader to bounce around among hundreds or thousands of articles is not a linear medium. What’s more, humans desire closure, which magazines provide. A reader can say “I have read the April issue of Vanity Fair. I finished it on Sunday.”

Multiplatform Publisher Meredith Buys Time Inc.

Today we’re reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on what this means within the greater magazine publishing industry.

Web Magazine Worst Practices: Are Your Digital Strategies Dooming Your Magazine?

The magazine industry has lost their way.

It’s been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that the industry would catch on and be rigorously testing their digital products.

Unfortunately so much has stayed the same, and while many magazine publishers seem to be working towards putting together web magazines, most have failed, as we’ve explained in recent posts documenting our journey through more than 300 magazine websites and what they think are web magazines.

5 Pubs Who Abandoned Print For Digital-Only Magazines

Varying experiences from publishers that made the switch to digital-only magazines and portals (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing

Choosing the Best Publication Management System for Publishers

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub

If you are a magazine publisher, it behooves you to remember what makes the medium special. Although many print editions have disappeared, the format’s attributes make it desirable for some part of the reading population. And, whether in paper, tablet

Email Newsletter Publishing: User-First Approach + Attention to Detail = Success

Quartz’s take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform publishing, but as we’ve shown – and told – time and time again, that notion could not be farther from the truth. Emails give you

Magazine Marketing Strategy: Ad Study Shows Publishers in Strong Position

New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we’re talking from the point of view of publishers. But advertisers have a magazine marketing strategy, too, of course – to begin with, it involves whether to buy ads in magazines at all. Well, with

Online Ad Targeting … for Print Magazines?

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy is your print product. After all, if you have a robust one, chances are you can make the transition to digital publishing and succeed. And,

Digital Magazine Publishing Strategy 3.0 – Register Now and Save

Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful.

Mequoda says: Not if we have anything to say about it.

There’s a better way to publish digital magazines that’s driving amazing revenues and profits for the select few publishers who understand this new methodology.

The digital publishing strategies we

Magazine Subscription Marketing Ideas for Selling More Print & Digital

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns.

NatGeo “Shares” Social Publishing Strategy

Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to distributing your good work and deploying it as a tool in audience development, a social media strategy is an absolute necessity.

The challenge is perfecting that strategy as much as possible. Especially in a business where the ground seems to shift every other week. But one way to stay ahead of the curve is to pay attention to the digital publishers doing it right, the ones who unite great content, great timing, and great discipline, to produce a whole other source of traffic and revenue.

But don’t fall prey to just slapping some articles up on Facebook Instant or Apple News. This just won’t cut it. Publishing social media successfully requires dedicated resources, including staff. But it will be worth it!

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.

On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.

You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you.

3 Traits a Magazine Consultant Should Have Before You Hire

A magazine consultant is a magazine consultant is a magazine consultant, right?

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.

The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.

It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.

But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview.

Creating Digital Magazines: From Press to Plate Faster Than Ever

Publishers aren’t just going digital anymore, they’re creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the first time, deemed “the newsweekly for the computer community.”
The goal with Computerworld: provide its readers with insight into the world of technology and how to generate

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.

Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content.

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

This Digital Publisher Has Gone Mobile-First

We’ve seen some print publishers go to the concept of digital-first, meaning that they switched their focus from print to digital. The changing times of publishing often dictating those efforts.

Mobile Tactics Increasingly Utilize Curation

As they develop and refine their mobile content strategies, publishers are more and more mixing in curation with original stories, Digiday reports.

Website News: Is a Hybrid Website Your Next Move?

A hybrid website can be many things to a large online audience

Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized and products have be sold through e-commerce methods.

Any good hybrid website should have content and e-commerce, optimized landing pages, and subscription access, while being set up for data collection through analytics programs.

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes

Stop guessing: Learn the Mequoda strategies that have earned millions for others

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

3 Digital Magazine Publishing Tips for Renewals

For digital magazine publishing success, there has to be correlation with your print publishing endeavors

Going from print to digital can be difficult for publishers who are so familiar with print. One of the big issues these publishers often face is bringing subscribers into the digital age too. Below are a few tips for digital magazine renewals.

Understanding All Aspects of Digital Publishing

From the seven pillars to publishing digital magazines and streamlining digital asset workflows, the three-day Digital Publishing Bootcamp covers all areas related to digital publishing success.

The time to register is here, as seats quickly fill up and we get closer to the end of early bird prices.

For the digital publishing professional seeking insight on the changing times, the following sessions at the Digital Publishing Bootcamp will provide you with the latest strategies for maximizing success in the digital realm.

Digital Publishers Battle a Changing Environment

Three changes the digital publishing industry must recognize

We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first began teaching publishers about developing audience’s online, social networks like Facebook and Twitter weren’t around. At that time, blogs were the main source of social activity.

Computing devices were also quite different then. Laptop and desktop computers were the options. Today, there are additional mobile devices; tablets and smart phones are expected to surpass desktop computing in usage.

Transitioning to Digital Magazines

Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.

Publishers with a background in print and a bulk of content are prime candidates for the world of digital, where they can create digital magazine replicas and digital magazine replica plus editions while using the Internet to recycle content and build a larger audience.

Digital Management for Online Publishers

Digital publishers and online business owners: think about how your role has changed since you’ve transformed from print to digital.

I’m sure your skills have remained, and perhaps grown stronger through trial and error and learning from others.

Niche Magazine Conference

The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered to be one of the event’s sponsors.

To prepare for the conference, I interviewed Carl Landau, the Niche Magazine Conference’s Host. The questions about niche and digital publishing, and his answers, are listed below.

Video Strategy, SEO Tips; Roundtables Provide Value

Roundtable Sessions Inform and Personalize

At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite roundtable later that second day. Looking back now, I got so much out of those sessions; not only because the exchange of information was so abundant and timely, but I developed contacts that helped me all year. The essence of a roundtable session is not only are you hearing valued information, but you’re looking each person in the eyes and getting to know him or her a bit.

The more than 30 roundtables set to take place at SIPA 2011—amazingly now less than six weeks away—look like they will be equally effective and timely, if not moreso. Topics include: Write a Book for Personal Branding and Company Marketing, Renewals, Google Pay-Per-click (PPC), Webinar Basics, From Print to Digital: Which is the Right Way?, Planning Your Mobile Strategy, Copy Review Techniques and Using Sales and Metrics to Improve ROI. Here are a few other roundtables, and tips from articles or webinars that show why they are so timely:

USPS RIP?

A look at changes that may affect all print publishers

I just purchased 500 shares of UPS. Let me explain why…

Last week I was standing at the mailbox waiting for my postman. As many of you probably know, we’ve had a lot of snow and ice in the Boston area.

Latest Trends on Minds of ‘Miami’ Speakers

Cellphone Signups, Inside Tips and Best of Best Fuel ‘Miami’

With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird rate expires tomorrow!)—we want to spotlight some of the accomplished speakers who are on the agenda along with a sneak peek into their knowledge.

1. Two questions that will be asked in Miami on Nov. 10-12 are: Does your order form work on the iPhone (and other cell phones)? Would you try to order your products on your cellphone? These may provide more important technological capabilities than a new app. More people have cellphones than iPads or access to iTunes.

SIPA Member Profile: Campeanu Makes SIPA More Worldly

Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania

SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in mass media, back in 1993. I was a journalist for one of the most important Romanian daily newspapers, “Jurnalul national.” It wasn’t “out of college,” but… in the same time. I started to work one month after I was admitted to the university.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
Definitely there was a defining moment for my career! I loved being a journalist, but after three years I realized that the Romanian media had moved to [becoming] a tabloid media: many crimes, fake celebrity, scandals, corruption. And this wasn’t my idea about mass media. I’m a conservative guy; I truly believe mass media must have an educational side.

Managing Digital Media Transformation

Know how to transition your company when times change

Martha Stewart’s Twitter Followers Say: We Love Kindle

“I would start reading mags again”, said one Twitter user, when Martha Stewart asked about distributing magazines on eReaders

MPA-IMAG Conference Coverage: Learning From the Big Guys

What can we learn from the big guys? Be more like little guys.

In a panel titled “Learning From the Big Guys” Marta Wohrle, former Senior VP of digital media at Hachette Filipacchi Media told a story about when Perezhilton.com put a link in his blog to ElleGirl.com and it sent so much traffic that the server crashed. At that point, the CTO came in and told Worhle that if she kept driving so much traffic, she’d have to write a check to purchase larger servers – demonstrating the backwards thinking often practiced in a larger organization.

MPA-IMAG Conference Coverage: Optimizing Advertising Sales – Print and Online

What You’ll Like and Dislike about Selling Online Advertising

MPA-IMAG Conference Coverage: Successful Multi-Media Publishing Strategies

Do you have an Internet Hub? How are you using it to expand your brand?

Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.

Don was joined on the panel by David McKee of DRG, Phil Penny of Belvoir Media Group and Bryan Welch of Ogden Publications. The panelists talked about their multiplatform strategies, where their content originates from and how they view the Web as central to their strategy.

Skills for Print and Digital Publishing

Some publishing skills have not changed and are not expected to

Publishing’s transition from print to digital has caused a lot of changes over the years. Your office is loaded with computers. You have website, an email newsletter and digital reports. You might not even consider your business a magazine or a newsletter anymore, but a provider of useful information. Has anything stayed the same?

Copywriting, for one, has been a vital skill for decades, and it’s unlikely to disappear or change anytime soon.