"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved."
If you took headlines for fact, you'd never know how to respond to the contradictory "news" you
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors
Today we're sharing stories of new hirings, including multiplatform editors. First, we begin with a story from
In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you
“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.
And it strikes me that trying to succeed in the magazine publishing industry is a lot like
Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing
As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved
Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which
There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.
While making small talk, she came to the inevitable
Multiplatform publisher news for keeping up with a changing industry
We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your
Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.
First,
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors
We begin with a look at Forbes, which has been involved in a legal battle with Honk
8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines
I'll bet you didn't know there were so many types of URLs. Vanity
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.
We begin by looking at a possible merger between Meredith
Will you prioritize upgrading the tools that will save you time, money, and your future?
"You live and die by your ability to prioritize. You must focus on the most important,
Multiplatform publishers should explore new ancillary business models in 2017
In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit
A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling
Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink.
You were
Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines
Several years ago we ran a study that showed us the majority of
Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and
What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you're publishing multiple pieces of content every day. Most Mequoda
Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still
Your magazine and newsletter content is incredibly valuable.
There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we're excited
Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to
What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce
Ecommerce has become a core part of any multi-platform publishing business. Even publishers who
Are people finding and clicking on your email call to action, or is your click-through rate dwindling?
The Dalai Lama said, "In order to carry a positive action we must develop
Perhaps you’ve heard about Mequoda’s Haven Nexus Customer Experience Management System. After all, it’s the only technology you can get from the same company that can deliver a proven strategic
One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!
Most niche publishers we know have books as part
Time Inc. C-suite executives out; Bloomberg and the Weekly Standard make changes
We see lots of changes take place at multiplatform publishing organizations over the years. This often is the case
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again
If there's one thing you might know about us, it's that we think publishers should
Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years,
Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification
What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others
Make money by giving content away.
That statement sounds odd to many people in publishing
How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers
Maybe you've never lied on a resume, but according to CareerBuilder, 56% of
We see multiplatform publisher hirings and firings frequently as organizations continue to evolve
Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course,
These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are
Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership
Multiplatform publishers can do amazing things by adding
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
If you teach editors to write evergreen content, you'll have a larger, more useful catalog down the road.
A friend of mine works at MIT developing interactive online courses, and one
