Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it
Our Writing Breakthrough Sales Letters webinar will teach every element to writing emotionally charged sales letters, proven to increase conversions.
Unique selling points (USP) were introduced to marketers more than 70
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the
The website design process hasn't really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Good website copywriting doesn’t grow on trees*
I spent years perfecting the art of making my words reader-friendly, clear and informative.
Then I had children, who went to high school and college,
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you're
… as long as you answer the million-dollar question
What’s in it for me?
This is more than just a popular refrain among toddlers and politicians. This is the question you must
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
Five email subject line archetypes that’ll have your audience opening
You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Five website design tools and three tips for speeding up your website
"People hate to wait," Andy King states in the opening line of his book, Speed Up Your Site: Web
Join us on Nov. 6 for Designing Media Websites that Work so you can improve the state of your website
Your media website must include certain components or you'll fail to
Reserve your place at the Audience Development Summit now or miss out on two days of best practices, case studies and successful strategies for online publishing and audience development
As some
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences
If you don't take your organization to the next
As a 27 year SIPA veteran, I can find a lot to like about the SIPA SIIA merger
Back in 1985, John Wilson, Steve Pepper, and Barrie Martland attended a seminar
So there's an article you want to write, and you're diving into your Keyword Universe, a giant spreadsheet that's filled with columns of keywords ready for the taking and
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
We all need to understand the importance of the digital paradigm shift
The new digital publishing and digital marketing environment is certainly a place of exploration. Tried and true strategies associated
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers
Take advantage of the mobile market by offering great mobile email marketing pieces
Is mobile email marketing your best chance at generating revenue on mobile devices? There’s a good chance it
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing
Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!
No event is ever perfect, but we’re trying our best to achieve that for the upcoming
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
Through statistics and careful observation, it's clear to see that the tablet industry is growing. Hundreds of millions of tablets are predicted to sell in the coming years, and because
A blockbuster post drives traffic to your website over an extended period of time
Chris and I are working on a webinar about creating blockbuster posts. As I've mentioned before, a
The Mequoda Summit West 2012 highlights some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced
Do not forget the power of blockbuster SEO posts in 2012
We’ve discussed blockbuster posts before.
In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process
Digital marketing allows for more ways to offer impulse buy opportunities
Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?
For digital magazine publishers
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
Discover your best digital publishing assets
As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.
Beyond providing content on different e-reading
Statistics dictate the need for certain changes to email marketing strategies
Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Understanding the importance of email marketing in-person
You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of
Are you properly communicating with your brand’s most important allies?
Connecting with buyers needs to be your priority.
Sure, building email marketing lists is important too, but for a different reason. List
Last week I dug into some research around a tweet's ability to drive clicks and traffic. The results showed that a more personal feed with quirky statements, re-written headlines and
