Tag: landing page

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.

Your landing page needs to be a fast, effective messenger.

With a quick glance, visitors to … Continue

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions … Continue

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue

Now’s the time to plan for tablet and smartphone email platforms

Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are about to shake up your world.

When I have my email copywriter hat on, I enjoy the opportunity to flex my marketing writing muscles without the … Continue

Online newsletters are the secret you’ve been searching for

If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.

We know dozens of publishers who have made online publishing a large part of their revenue stream.
… Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Our list of the best PR websites to submit your press releases for maximum SEO and traffic opportunities … Continue

Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.

It was in tiny, light brown type on a dark brown background.
… Continue

Digital editions are where we’re all headed

Print publications are dying a slow but inevitable death. We notice it almost every day – in fact, it’s so much a part of our current culture, that last December, the Onion satirized the trend: Dunbar Family Forced to Discontinue Print Edition of Christmas Newsletter, ran the headline. “Amid … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

“Oh great, one more thing to do,” thinks every editor you’ve ever approached about search engine optimization.

Because of this common adverse reaction, it’s important to emphasize the longevity of articles when they’ve been search optimized. … Continue

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your … Continue

Write less but create powerful headlines

Which of the following headlines do you think will perform better? … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server but the server cannot find the requested page. The page has either been deleted, or the visitor has mistyped a URL or just happened to click … Continue

“You either want something you don’t have, or you have something you don’t want.”

That’s one of the main truths in life that every copywriter needs to know to use basic human anxiety as a tool in their work.

The key to selling a product is making people feel like they need something. Obviously you should also … Continue

These 10 organic marketing programs are perhaps the best organic marketing definitions

Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it. … Continue

10 email marketing template best practices for success

With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email marketing templates. And while I admit this kind of cut-and-dried work isn’t as much fun for us writers, it’s still necessary to good marketing!

So contain … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps … Continue

Deploy your words to make landing pages more powerful

The best landing page designs aren’t about design.

OK, they’re sort of about design. I know that my copy can enhance and work with the design, or it can put the reader off the product featured in even the best landing page designs. … Continue

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Reader engagement is a key metric important to all publishers. Time spent, pages per visit and return visits are all numbers that every online publisher should hold near and dear.

The problem with the information overload of the internet is that website readers get lazy. When they come in from search engines, they often click, find … Continue

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true … Continue

Whether you’re outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key

I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Get more page one rankings in Google by being a better keyword density checker for your business

Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop … Continue

Can your email management system do all this?

A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept payments and easily distribute content through social media and email marketing. To do this, we have ongoing relationships with companies like PayPal (payment processing) and … Continue

How recycling, repurposing, and repackaging content can create alignment in your marketing efforts

The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Look no further than these 11 examples to make your landing pages wildly successful

Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.

But … Continue

Not to mention bringing in plenty of green by utilizing the best white paper format

How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or … Continue

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue

Components all email newsletter templates should share

We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand — reflect a total alignment between the subject line, headline, subhead, body copy, embedded text ads, display ads, and the featured product. … Continue

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website. … Continue

For successful landing pages, best practices are mandatory

At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it comes to landing pages, we have 12 of them. You can test these elements over and over, removing some or adding others, but in the … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

The website design process hasn’t really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and after weeks of going through each agonizing detail you deploy your new design. It’s a fairly static process; however, there’s an endless supply of questions … Continue

In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates … Continue

… as long as you answer the million-dollar question

What’s in it for me?

This is more than just a popular refrain among toddlers and politicians. This is the question you must answer with every landing page letter you write. Great landing pages will convert visitors to members, and members to subscribers or buyers, only if you … Continue

A step-by-step guide to on-page SEO that will boost rankings and site traffic

Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy … Continue

These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver. … Continue

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for … Continue

The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue