Lessons Learned From UK Publishers Study
The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He
Apple's iBook announcement last week has the industry buzzing. Their iBooks Author software gives anyone the power to quickly create a well designed and media-rich iPad-ready book. If you're thinking
We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.
Laura Lieblein, EDM Publications, Bry-sur-Marne, France
SIPA: What was your first job out of college and how did you get into this business?
LAURA: My first job out of college was
Faster than a speeding bullet…Capturing prospects in a single bound - It’s LinkedIn! Yes, LinkedIn—today’s best friend and rainmaker in media sales. With its plethora of users and information, it’s
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have
Professionals scouring LinkedIn are granted an interesting opportunity: the chance to network and make new business connections.
Most of those doing so are attempting to better their careers, and thus,
What do advertisers want that you can provide?
Having a website that generates a significant amount of website traffic is ideal, however it’s not always at the top of priorities for
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
If you’re a regular Mequoda Daily reader, you already know that attaining (and holding) a high Google ranking isn’t easy. Of course, the Mequoda system gives you an edge in
On Niche Publishers and Mobile Audiences
It started last year when younger acquaintances started texting me instead of emailing. And now this "trend" includes some similar-aged friends. I write this because
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations
Montes de Oca Delivers on Social Media Insights
True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic,
2011 saw record numbers for email marketing campaigns
Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online
Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.
On the
You should tweet this article…want to know why? Because it details the power social sharing has on the Internet community.
For instance, were you aware that social media has an
One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.
The session was 41 Ways to Build Email Circulation, and I, like many of the
Tablet and e-reader ownership rises dramatically
Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And
Some marketers might freak out a little about the news that Twitter bought Summify, the little content prioritization tool that works hand in hand with Twitter, Facebook, and your RSS
Some businesses have social media marketers, and others have social media rockstars. If you have a rockstar, you know it, they know, and you probably don't have any trouble on
Researching content for your articles can be a time consuming process. Your editors can spend hours looking for the right photo, external source, and other content to enrich their posts.
R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.
SIPA: What was your first job out of college and how did you get into
Digital magazine shopping would be much more fun, fast, and efficient with a few simple upgrades to the Apple Newsstand app
Like any good industry analyst, I love looking at numbers.
Daily publishers create and distribute a lot of high quality content. However, only certain pieces of content can be considered the ‘best’.
The best content does not take into account the
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Small Gatherings Present Large Opportunities
On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed
Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.
Publishers who created digital magazines typically did so as
The digital landscape presents an interesting predicament for online business owners. Not only do employees have to be trained in new techniques for maximizing website traffic, the process for interacting
Studies Support Workplace Conclusions From BPS
What’s great about the British Psychological Society is that their postings and opinions are based on actual studies. So when I reported on brainstorming from
In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity
Have you been looking for innovative ways to generate
Are you looking to make groundbreaking changes in 2012?
An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others
A personal video recording studio isn’t as expensive as it once was.
With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our
Small Businesses Try Big New Strategies
The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in
Give your story, and audience, a fine tuning with the new rules of social media PR
In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice
We've written several times lately about how to rock at social media and how a little automation can cut a significant amount of time from your daily social media duties.
Your day can get bogged down by the repetitive task of manually typing the same blocks of text into your browser, whether it's a blog comment signature, a bio, a
SIPAwards Brings New Profile to Respected Program
Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in
Five fun facts about the Apple iPad and digital magazines
When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
Special Reports Highlight New SIPA Website
The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized
