Pinterest isn’t always in the conversation of the social media platforms to target for digital publishers and marketers. Facebook and Twitter tend to lead that discussion. However, the growth of  

Social media is used by the majority of companies that understand the need to be active with their audience.  

The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to  

Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written  

Hearst gave the free weekly magazine TrendingNY a chance in September with four test issues that were distributed throughout New York City by street teams. Apparently this strategy paid off  

Time Inc. is partnering with IFTTT (if this then that) with the goal of “boosting cross-channel distribution of its digital content,” according to Media Post.  

Townsquare Media bought XXL Magazine earlier this year. Now the publication is releasing a quarterly print magazine.  

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine  

The Texas Tribune is no stranger to partnership. As its partnership with The New York Times comes to an end, a new partnership is about to begin with The Washington  

We know that desktops are still popular devices for consuming digital video content. We also know that the mobile market is growing quickly.  

Existing customers already know your brand, your content, and how you operate. They don’t have as much to learn about you as new customers do.  

Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with  

Mobile ads aren’t just popular in America; we’re seeing mobile ad growth all over the world, especially in the money being spent on them.  

How do you design your digital magazine editions? Many digital publishers took to creating replica editions of their digital magazines so a lot of attention wasn’t placed into the design  

The growth of digital video is palpable for many digital publishers. Video can be a desirable addition to content offerings, as digital video is being consumed on a variety of  

Right in time for the holidays, Amazon has released an update to its Kindle reading app for iOS. This update adds the Book Browser to the iPad app.  

The Doctrine Magazine is launching from the UK music website Spiral Earth. This digital-only magazine was designed with the web in mind, and iOS app version secondly.  

Time Inc., a major publisher or popular magazines like Time and Sports Illustrated, will be working on a new branding campaign come 2015.  

After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and  

In September, Politico announced it would expand through partnership by creating a European version of its political news site.  

How do you successful drive sales and build your audience online? Different strategies are needed than many traditional print publishers recognize.  

Bloomberg is developing a major digital publishing powerhouse as it sets to merge Bloomberg Businessweek and Bloomberg News.  

Hearst is getting more involved in the digital world with its latest partnership.  

Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.  

At one point in the not-so-distant past, pundits were talking about the death of magazines. However, in regards to recent data, it seems that death is not imminent.  

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and  

Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.  

The Pulitzer Prize is considered one of the top awards for journalists. It’s been this way for years. Now, writers for magazines could receive the prestigious award as magazines are  

Which social network do you think works best for magazine publishers who want their content to get liked? If you guessed Facebook, you guessed correctly.  

Sometimes it’s easy to guess the primary audience for some magazines. Other times it’s more surprising to see some of the statistics.  

VRM Media, a B2B publisher in the health food and diet industries, has recently acquired Fitness Trainer magazine, according to Folio.  

The weekend magazine USA Weekend, which is a title from Gannett, will be shutting down as of December 28th, reports Folio.  

Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make  

It’s important to know how display ads perform if you develop them for your digital marketing presence. Which size is the best for desktop users, and which is the best  

Digital marketers are constantly trying to get the most from their digital ads. Some recent data from Google is a little disheartening to those relying on them, though.  

In case you missed this news, Adobe recently announced that its Digital Publishing Suite will no longer include Single Edition. Those who currently have the service will be able to  

Yahoo is growing in the world of mobile advertising, according to new data from eMarketer.  

We’ve certainly discussed the process of digital publishers using apps to share and sell magazine content. Of course, this isn’t the only way digital publishers can use apps to their  

We love it when digital properties become successful enough to launch print magazines. It shows the power of digital, and the benefit of utilizing multiplatform strategies.  

In the process of becoming bigger in multiplatform publishing, Time Inc. has put effort into building cross-platform collaborations.  

Inc. is experiencing growth that most magazines aren’t, and that includes some of the major magazine publishers.  

Vox Media has just received more funding, bringing the company’s total funding to $107.6 million.  

Did you know that FIPP, the worldwide magazine media association, has launched a new website? Let’s take a look at this new website.  

Another print magazine is launching after finding success in another medium. The Eat This, Not That! franchise, which originally started at Rodale as part of Men’s Health magazine, is becoming  

Content marketing is an activity that nonprofits are engaging with in growing numbers. Are nonprofits using content marketing in the same ways that digital publishers have used content marketing? Let’s  

There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst  

The consumption of digital magazines is growing in Canada, according to The Print Measurement Bureau.  

According to Boston Business Journal, Harvard Law School’s Center on the Legal Profession has launched a new digital magazine that’s different than the rest.  

The New York Times is at it again, this time hiring a new editor in order to evolve with the changing times.  

Have you noticed that time spent is becoming a more significant metric to digital publishers and digital advertisers alike? It’s understandable that this is happening because time spent on web