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Pinterest Gains Audience Development Relevance as a News Provider

Digital Publishing News for December 10, 2013

Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the realm of news. Kurt Wagner writes, “A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.”

This is pretty interesting news, and it doesn’t end there. Wagner continues, “Pinterest also claimed a higher percentage of social media shares in other categories, including 44% of ecommerce-related shares, higher than any other social network.”

Perhaps we’ll see even more publishers and marketers heading to Pinterest after these statistics become more widely known.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Conde Nast is Upgrading Digital Video

Set-top boxes, or “over the top” devices, are new popular devices to watch digital video on televisions. Conde Nast Entertainment (CNE) has been offering digital video content on Roku boxes and plans to increase the offerings. Steve Smith writes, “In November, CNE first appeared on the set-top box and started streaming programming from GQ, Glamour, Vogue, Wired, Teen Vogue, Vanity Fair and Style.com. Among the channels this brings over 600 episodes of content to Roku.”

The articles continues, saying that CNE plans on making all digital video content available to Roku in the future. This will surely increase the monthly user base for CNE, which is currently around 15 million.

Adobe Digital Publishing Suite Reaches Milestone

Digital magazine editions are reaching new heights pertaining to downloads and reader engagement. Rob O’Regan writes, “The number of downloads of magazine editions created with DPS since its launch in March 2011 passed the 150 million mark this month. Downloads have increased 115% year over year, and DPS-created apps have three times as many unique monthly readers as they did a year ago, Adobe announced.”

Digital magazine readers using the DPS app are also spending around 50 minutes each month with it.

Billionaire Interested in Forbes Media

The New York Post is reporting that Joe Mansueto may be interested in purchasing Forbes Media Group. Keith J Kelly writes, “Mansueto would fit the profile of other moguls who have snapped up struggling print properties, including Jeff Bezos, who bought the Washington Post for $250 million, and Boston Red Sox owner John Henry who bought the Boston Globe for $70 million.

Despite Forbes Media’s digital growth and 20 percent of ad revenues coming from native advertising platforms, industry sources are betting it fetches far less than the $400 million that minority owner Elevation Partners and the Forbes family are said to be hoping for.” It should be very interesting to see who scoops up this hot property.

Popular Science Names New Editor

Fishbowl NY is reporting that Cliff Ransom has been named the new editor-in-chief of Popular Science. Chris O’Shea writes, “Ransom most recently served as executive editor of Popular Science since February 2011.” His appointment is effective immediately.

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