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Tag: zinio

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

A Great Example of a Premium Content Subscription

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

The Cost of Digital Newsstand Publishing

Can you assign dollars and dimes to a free digital newsstand?
There’s no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of the world’s largest newsstands, is a good idea. 20% of your subscriptions will come directly from this huge marketplace.

It benefits your content too. Most people read back to front in print magazines. But in a digital magazine, 95% will read front to back. They’ll see more pages (and ads for that matter). Or, they’ll pick an article are start there. With a web magazine, the reading dynamics are similar but different. It’s a fascinating thing to master if you’re a magazine editor in the 21st century. The web magazine is significantly different, and both are very different from the print magazine.

Why Paying Apple 30% Is One of the Greatest Bargains of All Time

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of sales from news agencies.

When Don ran an online newsstand, 18% was the average new remit order for the 1,400 titles there. And some publishers earned absolutely nothing from sales from the agencies they dealt with.

How and Why to Evolve from a Solo Magazine to Multiplatform

In publishing, there’s no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in 2005 to address the stagnant growth of its two print publications, Ceramics Monthly and Pottery Making Illustrated, whose audience is both ceramics professionals and dedicated amateurs.

The

Calculating Digital Magazine Costs

Digital magazine costs aren’t limited to production and design, there are distribution fees to take into account, as well as the software and hosting fees

There’s no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of the world’s largest newsstands, is a good idea. 20% of your

What is a Digital Newsstand?

You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution platforms offer an array of digital content, from newspapers and magazines to journals.

And what is a digital newsstand without free content? Some do a better job than others when it comes to sneak-peeking with freebies.

Digital Magazine Publishing Update: Adobe, Marriott, & Magzter

The news we look at in this roundup reflects the digital magazine publishing trends shaping the industry. You’ve got your mobile-focused advance from the arsenal of a longtime ally of publishers, your legacy brand jumping feet first into the publishing business, and your buffet subscription services battling back against the perception that consumers aren’t buying what they’re selling.

Digital Magazine Apps: Talking New Media Top Headlines

Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current ones, and enhance subscription packages while driving new ad revenue. With advances in technology and monetization happening every day, the market for digital magazine apps is still evolving. We look at the latest news from Talking New Media to get a better feel for how it’s taking shape.

What is Digital Magazine Publishing Software?

Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine.

New Service for “All You Can Read” Magazines

Magzter, the magazine subscription site offering thousands of titles, announced the debut of Magzter Gold on Monday, January 19. The service takes “all you can read magazines” up a notch, offering two tiers of unlimited access.

Bryan Welch, Gail Odeneal Inducted into the Mequoda Hall of Fame

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week.

Zinio Magazines to Get Audience Media Treatment

Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce “white label, branded apps for consumers,” according to Digital Trends.

From Magazines to Houses: The Multiplatform Publishing Empire of Dwell

Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including exquisite homes, and one of the products they sell is … homes! Prefab homes, to be exact.

The iPad Tablet Platform Turns 4

It’s incredible to think that it’s only been 4 years since the iPad tablet platform has been released. It’s cliche but for many people they wouldn’t know what they’d do without their tablet.

Outside Shows Vigor in Digital Magazine Publishing Efforts

As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal and US Weekly), the magazine was sold to its current owner in 1979.

Since 2010, it has also had the luxury in terms of audience exposure of a sister satellite television network, Outside Television. Presumably that has helped it survive the print magazine downturn; since 2010, just after the iPad’s debut and digital magazine publishing was born, Outside has lost a miniscule 0.2% of its circulation, and stands at 685,164 as of June 2013.

Popular Science Turns its Digital Edition Around

Popular Science, founded in 1872 and now owned by mega-publisher Bonnier Corp., is the fifth-oldest continuously published magazine in the United States. But as old as it is, its focus on cutting-edge technology has served it well, allowing it to stride into the digital age with authority.

Nook Puts B&N in a Tight Spot + Harper’s Goes Digital

Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying “in the company’s most recent results, sales from Barnes & Noble’s Nook business plunged 34% year-over-year, while revenue from Barnes & Noble Retail, including BN.Com, declined 10% from the same period a year ago. The 34% decline in Nook sales follows the 26% fall reported in the company’s FQ3, ended January 31.”

Publishers Bridge the Gap Between Magazines and Advertisers

Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, “Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time Inc. and Hearst magazines, with more clients on the way.”

The technology allows ads in the tablet editions of magazines, like Cosmo, to have ads or an editorial for “20 hot accessories for summer” and a little button that says “Shop This Ad” which allows users to click and buy any of the items in the ad or save them for later.

The Atlantic Weekly: An Experiment or a Brilliant Strategy?

What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you take the same content and put it another paid publication. The reason? Apparently, just because.

When The Atlantic launched its new weekly digital-only publication, The Atlantic Weekly, earlier this month, Senior Editor Geoff Gagnon told Folio, “We’ve already got a really good paid product that people can see for free, it’s called The Atlantic magazine.”

Black Belt Magazine: 9,600 Digital Subscriptions in 12 Months

Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest Media, there’s little doubt about what’s keeping Black Belt magazine in fighting trim, and there’s plenty of earned optimism about the digital future.

Black Belt sold 9,600 digital subscriptions since debuting its app in April 2012. That volume puts it in the top third of AIM’s 42 magazine products, all of which have digital editions. “We’re excited about the consistent growth month over month,” says Andrew Clurman, AIM President & COO.

Magazine News: The Evolution of Magazine Publishing Software

What began with devices has now turned to software.

Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that afford more freedoms to their users.

Why Millennials Love the Men’s Health Digital Magazine

It’s always a good time when a woman gets to read a men’s magazine as part of her job.

I swear I was researching whether Men’s Health advertises their digital edition on their website when I got sidetracked by the “100 Hottest Women of All Time” feature – I just had to know what millennials know or care about anyone not currently starring in primetime TV or the latest action movie.

(Quite a lot, it turns out: silent star Clara Bow, 1950s glam Hollywood hottie Rita Hayworth and a dancer I never even heard of from the 1930s were all included, right along with all the usual supermodels and Hottie #1 Jennifer Aniston. Color me surprised!)

The Best Digital Magazine Subscription Website Offer

While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.

The simplest subscription website pricing strategy is Universal Access and The Economist uses it well.

I’ve spent hours, and several hundred dollars, buying digital magazines. I’ve bounced around between my iPad, Kindle Fire, and the World Wide Web. I purchased from Condé Nast, Hearst, Rodale, and The Economist.

7 Subscribers Tell All: The Real Reasons Why They Choose Print or Digital

Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn’t tell you the complete mindset of your customers.

5 Tablet Publishing Trends

In 90-minutes, discover what’s important to publishers in an evolutionary market…

5 Essentials for Digital Magazine Publishing Success

Digital magazine publishing tips from around the web

If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some aligned essentials. Digital magazine publishing success relies on having great content and finding the most devoted audience members.

The following five digital magazine publishing essentials focus on ways to promote your content throughout digital platforms, and how to educate your audience about the digital magazines you offer.

3 Ways Digital Magazine Publishing Has Changed

How presentation is evolving to make life easier for digital magazine consumers

Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to be made, and steps benefitting the customer need to be taken.

Below, there are three advances taken by publishers who are focusing on providing the right audience experience, before and after purchase. Let’s take a look at these digital magazine publishing tips now.

Digital Publishing Remits: Getting 75% from Apple

While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.

John Bolton, group publisher at Interweave, has been negotiating, if you could call it that, with Apple, Zinio, Barnes & Noble and other digital affiliates.

As he points out, the negotiation is pretty one-sided. He has, however, figured out a way to receive five extra points from Apple and it’s incredibly easy to do.

An Option for Publishing Digital Magazine Content

Digital publishers have seen apps come along that provide the option to publish digital content while also serving as a digital newsstand. Zinio and Apple’s Newsstand app are perfect examples.

However, there is another competitor, offering free and paid publications through its app as well.

Google Digital Newsstand & 2 Other Industry Myths

With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies

I had the pleasure of spending the evening recently with a group of publishing industry colleagues – most of them company CEOs. Unsurprisingly, the conversation turned to digital publishing, digital newsstands, and the programs offered by Apple, Amazon, Barnes & Noble, Zinio, and the rumored Google Digital Newsstand.

Understanding a Comprehensive Customer Experience Management System

The future of digital publishing focuses on automation and an array of platforms

Email is only one of the ways to approach effective communication.

In fact, a fully integrated, holistic approach to a customer experience management system consists of both premium and affinity platforms.

The Opportunity to Ask Experts Tough Questions on Digital Magazine Publishing

Mequoda Alumni, what are your most memorable parts of past Summits?

It’s hard to choose the most memorable moment from past Mequoda Summits; there are just too many options to pick from.

Like, for instance, at the Mequoda Summit East 2011, when we debuted the video of our Digital Native Survey. All attendees were present, and they seemed to find great interest in our findings.

100 New Digital Magazines per Week

Five fun facts about the Apple iPad and digital magazines

When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It took more than a year for us to reach 1,000 periodicals for sale, and we topped out at around 1,400 after 18 months.

As I make this post, apples iNewsstand offers consumers 1,165 titles. I started keeping track of the number on Thanksgiving and have watched it climb by about 100 new magazines per week. To be fair, there are newspapers and newsletters in that number. But far and away the bulk of the titles are magazines.

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?

The answer to this depends on many factors including the size of your audience, the traffic you can generate and the content you are providing.

The Momentum of Tablet Monetization

Online publishers find success with digital magazine content

For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.

These words came from David Carey, Hearst Magazines President, in a memo sent to employees. With over 400,000 digital editions sold each month, Heart has found digital to be a profitable medium for their magazine content.

Three Ways to Fail in 2012: Digital Publishers Beware

Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn’t be doing the following three things in 2012.

Most publishers I know, including me, suffer from a mental illness called BSOS or Bright Shiny Object Syndrome. Someone who suffers from this malady exhibits behavior that resembles a child on Christmas morning with too many presents. They move from one shiny gift to the next, never fully exploring or realizing the potential of the trail of unopened gifts left in their wake.

Why HP Hired Meg Whitman: 300 Million Tablet Computers

Will Meg Whitman challenge Apple and Amazon with her HP Tablet?

The media has been severely critical of HP’s hiring of Meg Whitman. The conventional wisdom is that HP’s board has lost direction, and has no real clue where to take the technology giant. Like most technology mavens, I have a warm spot in my heart for the company; its founders created great products, a great company culture and a legacy that’s been hard to live up to.

Week in Review: November 14th, 2011 – November 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Magazine Consumers Not Dumb

While the magazine industry struggles to reinvent magazines, magazine consumers are snapping up digital magazine replica editions like hotcakes at a 24/7 IHOP

This reporter has it on good authority that magazine consumers are not as dumb as industry executives had predicted. While some publishers are introducing new video and interactive apps and editions, the digital replica editions are stealing the show.

Zinio Provides Help for Digital Publishers

Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level.

According to the Zinio website, “Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world.”

The digital content Zinio has been helping publishers produce incorporates all the interactivity that today’s Internet is constantly buzzing about – with the addition of multimedia experiences that digital magazine consumers expect to see. Or, are pleasantly surprised to see. From animated illustrations to videos, Zinio is showing how publishers should be presenting digital content to their audiences.

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?

The answer to this depends on many factors including the size of your audience, the traffic you can generate and the content you are providing.

Subscription Website Triple Play: When Three Offers are Better than One

Why product, price, and offer have never been more important

The rush to create and sell digital information products is leaving a lot of money on the table. While I believe every publisher should be partnering with Apple, Amazon, Barnes & Noble, and Zinio to sell digital magazines, newsletters, and books, the opportunity is much larger.

The one-size-fits-all nature of digital retailing limits the offer options available to a talented subscription marketer. Further, because there are more than 100,000 magazines and newsletters published around the world, the big online retailers have their hands full. Smaller publishers will never get the attention accorded the mass circulation titles.

How to Build Your Retail Network Covered at Mequoda Bootcamp

Developing a retail network in more important than ever, and potentially easier than ever

Having digital counterparts always for quicker business processes, which help both the publisher and consumer.

The best part about developing a retail network is the variety. Any type of product you create can be offered through other, extremely reputable companies.

Launch Process Updated to Include Paid Media for Driving Website Traffic

The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business

I recently spoke to a friend and colleague about our upcoming Mequoda System Strategy Workshop at the Mequoda Summit East 2011.

While he likes the new 44 steps outlined in this session for starting and running an online business, he commented on one specific aspect of the strategy; the fact that the traffic strategy we outline relies totally on organic methods like SEO, SMO, link building and email.

The New Mequoda Media Pyramid for Publishers

A more encompassing media pyramid adds delivery platforms and requires additional product development.

As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow, it’s clear that the publishing industry is in the throes of another paradigm shift.

The media pyramid enables us to identify, build and manage a Mequoda System. Building a media pyramid is a fundamental strategy for modern publishers.

New Media Trends: Are you Connected?

The iPad is the highest-scoring product in consumer satisfaction – EVER! – according to ACSI*

Connected devices, like tablets, smartphones and eBook readers, are changing how some consumers engage with media.

According to The Nielsen Group, owners of connected devices are skewed toward males 34 and younger. If that’s your target audience, it’s time to get connected.

Another interesting statistic: iPad owners were not only more responsive to advertising, but were more likely to follow through with a purchase as a direct result of an ad seen on their connected device.

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