Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Audience Development Strategy

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method Did you ever hear the one about the small, special-interest publisher who made more than $2 million from

Mequoda Weekly: January 21st, 2013 – January 25th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Weekly: January 14th, 2013 – January 18th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Search Engine Marketing Consulting: Finding Mr. Right

When it comes to SEM, publishers are very, very special There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One

Mequoda Weekly: January 7th, 2013 – January 11th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Subscription Website Publishing

Now Available: Landing Page Inspiration

Look no further than these 11 examples to make your landing pages wildly successful Whether you’re selling a product or hoping to trade a free report for an email address, your

CDs and Transcripts

Mequoda Method SEO Campaign Management

1 Piece of Content + 90 Minutes = Millions in Revenue

Mequoda Weekly: December 31st, 2012 – January 4th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information. Fortunately, there is one resource, one unique

Mequoda Weekly: December 24th, 2012 – December 28th, 2012

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Mequoda Weekly: December 17th, 2012 – December 21st, 2012

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Week in Review: December 10th, 2012 – December 14th, 2012

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Audience Development Strategy

The Art of Tightly Focused Email Newsletter Templates

Components all email newsletter templates should share We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —

Audience Development Strategy

SEO Copywriting Tips for Writing Blog Posts

These SEO copywriting tips will help you rank higher, attracting new audience members SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft,

Week in Review: December 3rd, 2012 – December 7th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Understanding Mequoda SEO Analytics

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content Google Analytics should be every online publisher’s best friend … but most don’t have

Audience Development Strategy

Last Chance: Learn how to Write a Great Sales Letter Today!

Last chance to register for today's live webinar on crafting breakthrough sales letters If you don't know how to write great sales letters, you will fail as a copywriter. This sentiment resonates

Audience Development Strategy

Are You Letting Search Engine Copywriting Defeat or Discourage You?

Where there’s a search engine, copywriting must follow Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to

Week in Review: November 26th, 2012 – November 30th, 2012

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Audience Development Strategy

Receive a Complimentary Direct Response Sales Letter Template!

Join us Dec. 4 for Writing Breakthrough Sales Letters and receive a template you can use for creating killer direct response copy It’s called copywriting for a reason! All of the best

Digital Magazine Publishing

Network with Like-Minded Digital Publishers

Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers. These networking opportunities have two major benefits:

Subscription Website Publishing

Landing Pages that Rock your Customers’ World

For successful landing pages, best practices are mandatory At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it

Week in Review: November 19th, 2012 – November 23rd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Can You Write a Blockbuster Sales Letter?

Our Writing Breakthrough Sales Letters webinar will teach every element to writing emotionally charged sales letters, proven to increase conversions. Unique selling points (USP) were introduced to marketers more than 70

Audience Development Strategy

Is Business Failure an Option?

Publishing is at a crossroads. Are you ready? No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off

Week in Review: November 12th, 2012 – November 16th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in

Audience Development Strategy

We’re all Website Copywriters … Aren’t We?

Good website copywriting doesn’t grow on trees* I spent years perfecting the art of making my words reader-friendly, clear and informative. Then I had children, who went to high school and college,

Audience Development Strategy

6 Email Newsletter Layout Elements You Shouldn’t Skimp On

Obvious email newsletter layout elements that publishers often forget to style The reason you create white papers and special reports is to build a large and thriving email list. Since you're

CDs and Transcripts

Writing Breakthrough Sales Letters

In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates

Subscription Website Publishing

Great Landing Pages Build and Retain Audiences …

… as long as you answer the million-dollar question What’s in it for me? This is more than just a popular refrain among toddlers and politicians. This is the question you must

Multiplatform Publishing Strategy

Planning on Quitting Your Day Job?

Are you planning on a new start in the always-changing digital environment? Developing an online business can lead you to financial independence through a growing medium. It can also lead to

Audience Development Strategy

Email Subject Lines: Examples Responsible for Higher Open Rates

Five email subject line archetypes that’ll have your audience opening You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a

Audience Development Strategy

SEO Campaigns Made Easy

Proven methods and a new idea for blockbuster SEO campaigns A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that

Subscription Website Publishing

Comprehensive Website Design in 90 Minutes

Join us on Nov. 6 for Designing Media Websites that Work so you can improve the state of your website Your media website must include certain components or you'll fail to

Audience Development Strategy

Last Chance to Register for Audience Development Summit

Reserve your place at the Audience Development Summit now or miss out on two days of best practices, case studies and successful strategies for online publishing and audience development As some

Subscription Website Publishing

Landing Page Examples: Tips and Landing Page Best Practices that Convert Visitors into Customers

Or, a thousand words are worth a single picture Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands

Audience Development Strategy

Only 5 Seats Remain for the Audience Development Summit

Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences If you don't take your organization to the next

Audience Development Strategy

An Internet Marketing Winner: ONLY at the Audience Development Summit 2012

Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it? Of more than 60 Mequoda systems, one publishing website has achieved

Digital Magazine Publishing

What’s Really at Stake in Digital Publishing and Digital Marketing

We all need to understand the importance of the digital paradigm shift The new digital publishing and digital marketing environment is certainly a place of exploration. Tried and true strategies associated

Digital Magazine Publishing

Growing your Digital Audience

3 major focal points for digital publishers Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize. What are you doing to drive website traffic? How

Digital Magazine Publishing

A Dozen Options for Generating Revenue

Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms. Throughout the years we’ve identified 12 ways publishers

Audience Development Strategy

5 Tips for Better Mobile Email Marketing

Take advantage of the mobile market by offering great mobile email marketing pieces Is mobile email marketing your best chance at generating revenue on mobile devices? There’s a good chance it

Audience Development Strategy

5 Tips for Social Email Marketing Campaigns

It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing

Audience Development Strategy

Audience Development Summit 2012 just keeps getting better

Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down! No event is ever perfect, but we’re trying our best to achieve that for the upcoming

Audience Development Strategy

7 Steps to Assure Legal Email Marketing Techniques

A look at the CAN-SPAM Act helps publishers stay safe Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from

Digital Magazine Publishing

7 Subscribers Tell All: The Real Reasons Why They Choose Print or Digital

Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't

Audience Development Strategy

Publishers Talk About Tapping into Social Media Narcissism

There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality

Digital Magazine Publishing

Digital Native Survey – Print Reading Habits [Video]

Through statistics and careful observation, it's clear to see that the tablet industry is growing. Hundreds of millions of tablets are predicted to sell in the coming years, and because

Audience Development Strategy

6 Insightful SEO Characteristics

The Mequoda Summit West 2012 highlights some advanced SEO strategies By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered. It’s the advanced

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