Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Audience Development Strategy

Using Blockbuster SEO Posts to Quickly Increase Website Traffic

Do not forget the power of blockbuster SEO posts in 2012 We’ve discussed blockbuster posts before. In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process

Digital Magazine Publishing

Digital Marketing – Catering to Impulse Buys

Digital marketing allows for more ways to offer impulse buy opportunities Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products? For digital magazine publishers

Digital Magazine Publishing

3 Options for Adobe Digital Publishing Suite

Which Adobe DPS Edition is right for you? Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are

Digital Magazine Publishing

Conducting a Digital Publishing Audit

Discover your best digital publishing assets As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on. Beyond providing content on different e-reading

Audience Development Strategy

What Consumers are Saying about Email Marketing

Statistics dictate the need for certain changes to email marketing strategies Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices

Audience Development Strategy

Internet marketing genius now available — Mequoda Summit only!

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,

Audience Development Strategy

5 Metrics for Email Marketing

Understanding the importance of email marketing in-person You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of

Audience Development Strategy

5 Email Marketing Tips for Post-Purchase Messaging

Are you properly communicating with your brand’s most important allies? Connecting with buyers needs to be your priority. Sure, building email marketing lists is important too, but for a different reason. List

Audience Development Strategy

Why News Headlines Get more Re-Tweets

Last week I dug into some research around a tweet's ability to drive clicks and traffic. The results showed that a more personal feed with quirky statements, re-written headlines and

Audience Development Strategy

Twitter Tips to Keep Your Audience Engaged

7 ways to reach your Twitter potential What does your Twitter strategy consist of? I’d imagine you are at least tweeting the title of each article you publish and adding a link

Audience Development Strategy

3 Components to Building an Online Community

Having an active community is the first step in developing an audience. The larger the community you have, the quicker your audience will grow. The community consists of contributors who associate with

Audience Development Strategy

5 Helpful Plugins for an Audience Development Blog

Audience development is a constant process that requires thorough research, and hard work. Besides providing content that your audience is searching for, you need to have a website that is user-friendly,

Digital Magazine Publishing

How to be a Leader in Digital Magazine Publishing

5 tips for succeeding with digital magazine publishing The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is

Audience Development Strategy

The Top 9 Reasons to Register now for the Audience Development Summit 2012

Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012 The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable

Digital Magazine Publishing Tip – Consider Metadata

Digital Magazine Publishing

Digital Magazine Publishing Tip – Consider Metadata

Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process Digital publishers using landing pages to call attention to their digital magazine content need to

CDs and Transcripts

Designing Media Websites that Work

In 90-minutes, learn how to create a website for the best user experience

Audience Development Strategy

3 Email List Building Tips You’re Probably Not Using

Point of purchase, social media, and physical products can help you build your email marketing list With your brand and products listed throughout the Internet, audience members may not be introduced

Audience Development Strategy

Does Email Personalization Impress your Subscribers?

How to send personalized email marketing messages that interest your audience Email personalization has been stressed by many email marketing companies and consultants throughout the years. The thought was that email

Audience Development Strategy

Email Marketers Becoming more Sophisticated

Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more

Audience Development Strategy

How to Make Tweets Look More Human and Get More Clicks

As marketing tactics evolve, so does the savvy of our readers. Brilliant new ideas only work for as long as people aren't bored by them. So in a world full

Audience Development Strategy

Find Visual Content For Image-Centric Online Publishing

Three websites that help audience development efforts with the aid of images Digital publishers want to provide a valuable source of content for their audience without breaking the bank on resources.

Multiplatform Publishing Strategy

5 Simple Ways to Make Editorial Management Easier

Your editorial guide to making work days a little shorter So you're the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting

Digital Magazine Publishing

Managing Recent Digital Change

Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is

Digital Magazine Publishing

Digital media & the future: Meet digital publishing superstars

A rare opportunity to learn from the best in digital publishing Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone

Audience Development Strategy

3 Digital Marketing Trends

Additions for your digital marketing strategy that you can implement and test quickly Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing

Audience Development Strategy

Email Marketing Success: How Companies Increase Click-Through Rates

New methods for increasing click-through and open rates that you may not be trying We’ve discussed the effectiveness of email marketing numerous times throughout our blog and during live events. There

Audience Development Strategy

Why Email Click-Through Rates Matter

A look at top articles on email marketing from this summer How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with

Multiplatform Publishing Strategy

Building Digital Networks

Developing new channels and partnerships gives strength to online publishers. Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital

Audience Development Strategy

Increasing Email Newsletter Click–Through Rate

5 Tips for Writing & Formatting Email Newsletter Teasers Which email newsletters do you read on a regular basis? Like many of you, I subscribe to multiple email newsletters; some for business

Audience Development Strategy

11 Tips for Cleaning Up Dusty Social Media Profiles

The words "spring cleaning" draw up images of folded laundry, clean windows and dust-free shelves. But what about "profile cleaning?" Think about all the social networks you're on, but aren't

Audience Development Strategy

5 Key Features for Social Media Software Functionality

What active social media professionals look for in the tools they use How many stories have you heard about the major impacts of social media? The interesting aspect is that major

Subscription Website Publishing

The “Pages” for Social Media Analytics

Have you been using Google Analytics to monitor social media activities? For a while, online marketers were questioning the value behind social media. As time goes on, more analytical tools become

Subscription Website Publishing

5 Components of Successful Subscription Websites

These aspects will help your subscription website grow an audience and remain relevant to those consumers Although there are different types of subscription websites, certain components belong in each of the

Subscription Website Publishing

Portals and Newsletters: Getting the Most from Subscribers

The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important

Week in Review: August 27th, 2012 – August 31st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing

3 Tips on Digital Advertising

New technology brings advertising opportunities for digital magazine publishers Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to

Digital Magazine Publishing

Quality is Key in Digital Advertising

Four ways to provide quality content and increase digital advertising potential Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is

Audience Development Strategy

Last Chance to Save on Audience Development Summit 2012

Can you afford to miss priceless insight from successful publishing professionals? If you want to attend the Audience Development Summit 2012 at the lowest possible price, you must reserve your seat

Audience Development Strategy

New Data on Mobile Email Marketing

Could you be building your email list easier? It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so

Audience Development Strategy

3 Tips for Keeping Mobile Email Subscribers on Your List

If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email. Since checking email is a habitual action, and mobile devices are available

Audience Development Strategy

How Does Your Content Look on Mobile Devices?

It’s a valid question to ask: how does my content look on mobile devices? Your website and email promotions need to be mobile-friendly, or you might lose a lot of

Tips to Keep in Mind While Selling Online Advertisements

Multiplatform Publishing Strategy

Tips to Keep in Mind While Selling Online Advertisements

Insight taken from Dan Ambrose, online advertising expert New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers. Regardless of the acceptance

Audience Development Strategy

Guides, Blogging & Social Media – the Three Top SEO Strategies

The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty

Audience Development Strategy

Refreshing SEO Strategies after Panda Update

Review your audience development strategies after this recent Google change Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of

Subscription Website Publishing

5 Tips for Increasing Conversion Rates

The main point of online advertisements is to gain conversions. Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers. Successful conversion architecture is clearly labeled, above

Subscription Website Publishing

4 Order Form Rules that Will Boost Your Landing Page Conversion Rate

Don't expect to increase landing page conversion rates without following these four simple rules Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart,

Digital Magazine Publishing

Digital Publishers: Get Social to Build your Audience

A look at the correlation between social sharing and links provides welcomed results The relationship between SEO and social media is evolving. We can see this in changes Google has made

Audience Development Strategy

Simple Tools for Social Success

Five social media tools to increase interactivity to receive more links More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing

Audience Development Strategy

7 Tips for Link Building

Strategies for increasing website traffic Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines. There are

Audience Development Strategy

Call Email Subscribers to Action with Video Content

Video content may become a major component in future email marketing campaigns I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that

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