Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Subscription Website Publishing

Using the Tierra Billboard Manager to Promote Your Best Content

Daily publishers create and distribute a lot of high quality content. However, only certain pieces of content can be considered the ‘best’. The best content does not take into account the

Multiplatform Publishing Strategy

Revenue Generation for Digital Publishers Covered at Summit

The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April. Those in attendance will be Mequoda alumni who have attended past events and are

Week in Review: January 16th, 2012 – January 20th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

On SOPA, Small Meetings and Small Businesses

Small Gatherings Present Large Opportunities On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed

Digital Magazine Publishing

WoodWing Brings Innovation to an Evolutionary Industry

Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept. Publishers who created digital magazines typically did so as

Multiplatform Publishing Strategy

Learn About Customer Experience Management Components at Bootcamp

The digital landscape presents an interesting predicament for online business owners. Not only do employees have to be trained in new techniques for maximizing website traffic, the process for interacting

Multiplatform Publishing Strategy

Impulsivity and Introverts May Bring Great Deal to Table

Studies Support Workplace Conclusions From BPS What’s great about the British Psychological Society is that their postings and opinions are based on actual studies. So when I reported on brainstorming from

Audience Development Strategy

5 Tips for Using Video in Email

In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity Have you been looking for innovative ways to generate

Audience Development Strategy

Discover Tips for Email Campaigns Using Videos

Are you looking to make groundbreaking changes in 2012? An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others

Multiplatform Publishing Strategy

Choosing Your Video Camera for Content Marketers

A personal video recording studio isn’t as expensive as it once was. With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content

Multiplatform Publishing Strategy

Creating Engagement and Sharing Your Content

5 actions for creating engagement discussed at Bootcamp Online publishers and content marketers are taking numerous strides to share their engaging content. A few of these will be discussed during our

Multiplatform Publishing Strategy

Businesses Take Advantage of Being Small

Small Businesses Try Big New Strategies The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in

Audience Development Strategy

PR Newswire Unlocks Five Social Media To-Do’s for PR in 2012

Give your story, and audience, a fine tuning with the new rules of social media PR In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice

Audience Development Strategy

How Automation Affects Your Social Media Campaigns

We've written several times lately about how to rock at social media and how a little automation can cut a significant amount of time from your daily social media duties.

Multiplatform Publishing Strategy

Staying Productive With Clippings

Your day can get bogged down by the repetitive task of manually typing the same blocks of text into your browser, whether it's a blog comment signature, a bio, a

Multiplatform Publishing Strategy

SIPAwards Reflects New Profile for 2012!

SIPAwards Brings New Profile to Respected Program Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in

Digital Magazine Publishing

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag? The answer to this

Digital Magazine Publishing

Bringing Your Digital Magazine Goals to Fruition

Digital magazine publishing is about opportunities. Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.

Multiplatform Publishing Strategy

Transitioning to Digital Magazines

Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success. Publishers with a background in print and a bulk of content are

Week in Review: January 9th, 2012 – January 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Subscription Website Publishing

Salary Survey, Can-Spam and a Social Media ROAD Map

Special Reports Highlight New SIPA Website The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized

Digital Magazine Publishing

Google Currents 101

Google Currents is an interesting addition to Google’s arsenal. To start, Google Currents is an application for Android, iPads and iPhones that lets users explore digital magazine content on their

Audience Development Strategy

Master the Art of Writing for an Audience

In only 12 lessons, you can grasp the process of writing for search engines. By now, the question, “why should I write for search engines?” isn’t asked as much as it

Subscription Website Publishing

Subscriptions of Value to Digital Natives

In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable. If Digital Natives are in your target

Multiplatform Publishing Strategy

See New Ideas from SIPA’s BrainSlam Session

BrainSlam Session Produces Rapport, New Ideas The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session

Audience Development Strategy

Building Your Email Marketing Lists in 2012

Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers. In 2012, here are a few

Audience Development Strategy

Recording Audio for Editors

There comes a time when editors have the opportunity to interview interesting people from their market, people who are innovators that have a lot of valuable information to share. Good

Multiplatform Publishing Strategy

The Top of the Pyramid for Multi-platform Publishers

What is the top of your audience pyramid? At the bottom you obviously have your website, and the casual one-time visitors that land on it. Above them you have subscribing members;

Multiplatform Publishing Strategy

Pick the Medium, then Shape the Message

Tailoring Your Message to the Medium A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday

Multiplatform Publishing Strategy

5 New Ad Platforms Publishers Are Trying in 2012

Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want

Multiplatform Publishing Strategy

Mequoda Will Teach You How to Fish

We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest

Subscription Website Publishing

Easily Assign Multiple Authors to a Post with Co-Authors Plus

You've just wrapped up another successful week; Articles were posted and traffic keeps going up. A reminder alert from your calendar app flashes on your computer screen letting you know that

Multiplatform Publishing Strategy

SIPA Member Profile: Baskerville Excels in TV After-Life

Tim Baskerville, Principal, Media Service Group, West Hills, Cailf. SIPA: What was your first job out of college and how did you get into this business? TIM: As a senior in high

Audience Development Strategy

Master Necessary Online Strategies with Our Master Courses

Have you discovered actionable strategies for Facebook and Twitter? Are you able to create blog posts optimized for search engines? These strategies have become an organic marketer’s dream as they

Subscription Website Publishing

Help Your Digital Content Get Found Easier with this Plug-in

Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content

Week in Review: January 3rd, 2012 – January 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing

Tablet Owners Make Purchases on Their Devices

Hundreds of millions of tablet devices are expected to be in the market within the next few years. Those expected numbers will create a large consumer base; especially since tablet owners

Subscription Website Publishing

The Mequoda Most Comments Plug-in

There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings. Why

Multiplatform Publishing Strategy

A Primer on the New SIPA Website!

SIPA’s New Website Ushers in New Era It’s up and running! Can there be four better words in today’s highly virtualized culture than those? SIPA’s sparkling new, just out-of-the-box website went

Multiplatform Publishing Strategy

Digital Publishers to Meet in New York

The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business. This 49 step tried and

Multiplatform Publishing Strategy

Tips to do Your Best Writing and Editing

Tips from a Leading Author “Work on a computer that is disconnected from the Internet.” This is number seven on much-honored English author Zadie Smith’s 10 rules for writers. (Time magazine

Audience Development Strategy

Addressing Email Errors

Being proactive about email errors can help you avoid major issues After being active in the online community for years, it still amazes me how powerful email can be. Two recent

Audience Development Strategy

Monitor Social Conversations with HootSuite

By now, many professionals on Twitter are using social media dashboards so all the pertinent information is collected in a central location. My first social media dashboard was TweetDeck, although

Audience Development Strategy

Make Social Media Work for You

Do you know how much attention an active, engaging social media strategy deserves? The numbers suggested by social media specialists may surprise you… However, the associated time, when assigned by people

Audience Development Strategy

The Initial Actions for Sending Email are the Most Important

Successful email strategies have multiple components where all work together to create a cohesive program that helps build a list and develop relationships with users. Although all parts are important,

Multiplatform Publishing Strategy

Trends to Watch for in 2012

Trends to Watch for in 2012 Here are some predictions of trends for 2012 from editors at Nieman Journalism Lab – followed by some from our members.

Audience Development Strategy

5 Ways Publishers Got Smarter About Social Media in 2011

There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone

Audience Development Strategy

Tying Together SEO & Social Media

Search engine optimization no longer exists with an absence of social media. Now that Google credits "likes" and "tweets" so significantly in their algorithm, it would be pretty hard to

Subscription Website Publishing

Add Footnotes with Ease Within WordPress

Sometimes within your blog posts you need to explain things a little more deeply. Maybe you need to cite a source or even update a post with new information. Adding

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

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