Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Digital Magazine Publishing

Long-Form Journalism and the iPad

Can the iPad renew an interest in long-form journalism? Some think so The iPad was seen as a “game-changer” since it’s debut in 2010. Now some believe it will help revive

Audience Development Strategy

The Little Social Sharing Network You Never Knew You Needed to Use

Why StumbleUpon might be just as important to content marketing as Facebook and Twitter Late last night, Garrett Camp, Founder and CEO of the bookmark-sharing social network StumbleUpon announced on Twitter

Discover a Successful Content Marketing Strategy for 2011

This free report from Mequoda Group discusses the content marketing strategy that successful online publishers and content marketers are using (Nationwide)---Studies have shown that content marketing is going to be a

Subscription Website Publishing

Writing and Designing the Rapid Conversion Landing Page for SEO Campaign Management

Website components for more conversions Online publishers have a challenging job nowadays. Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at

Week in Review: December 27th, 2010 – December 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Membership Subscription Website Archetype

A membership subscription website archetype provides paid members with a library of information on a specific topic of interest or a cluster of topics and creates a community of individuals

Newsletter Subscription Website Archetype

A Newsletter Subscription Website Archetype is set up to build subscriptions for a related print or digital newsletter and to provide access to issues of the newsletter.

Learn About Building Subscription Websites from Mequoda Group

This free report from Mequoda Group discusses how online publishers can begin building subscription websites (Nationwide)---There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the

Subscription Website Publishing

65% of Web Users Have Paid for Content

New evidence that subscription website models are valuable We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content. The days of assuming everything online

Audience Development Strategy

6 Little-Known Ways to Increase Website Traffic

Try a few tricks of the trade to get more inbound links and drive more website traffic Inbound links tell search engines that you’re popular. When another site of high authority

Multiplatform Publishing Strategy

Rhyme AND Reason for a Successful New Year!

SIPA a la Ode Ho-ho dear members (and readers), allay your winter fret, Gather with me now away from the Internet. It’s the Santa of SIPA, the Nick of Time, Here to give young

Multiplatform Publishing Strategy

2010’s Best Sipa Member Profile Lines!

Best Lines From the Member Profiles We’ve been doing the Member Profiles for eight months now, plenty of time to come up with a final 10 for ’10 of best lines.

Audience Development Strategy

Predictions for Social Media in 2011

The quest of spreading New Year predictions continues Looking back at 2010, a couple of things pop into mind. The launch of the iPad and the popularity of mobile devices is one

Multiplatform Publishing Strategy

3 Untraditional Publishers Who “Got It” in 2010

How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks Defining an "online publisher" is becoming more and more vague, but we

Multiplatform Publishing Strategy

Creating Engagement with Online Content Marketing

Let us not forget the rules of engaging writing… Those producing a lot of written content on a consistent basis realize that some pieces will be better than others. Especially in these

Multiplatform Publishing Strategy

A Marketing Lesson and Trivia Question

A Marketing Lesson for New-Product Innovation “How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The

Audience Development Strategy

What the Public is Saying About Behavioral Targeting

Some statistics worth viewing for online advertisers In an age where privacy and freedom on the Internet is heavily discussed, the majority of users are saying that online advertisers should not

Audience Development Strategy

Email Copywriting Tips for New Editors

You've been promoted to online editor and email copywriter. Now what? So you're a new online editor. You've been transported from the print team and are assigned the studious task of

Audience Development Strategy

A Fundamental Component of SEO Campaign Management

The Keyword Universe as a focal point for SEO campaign management In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe. If you had time to read

Multiplatform Publishing Strategy

What Will 2011 Hold for Mobile?

Predictions for a booming industry Mobile was huge in 2010. The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the

Subscription Website Publishing

Do You Have Enough Content for a Membership Website?

Lots of content doesn't always equal valuable, useful content Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question

Audience Development Strategy

Building Your Keyword Universe

Two tactics for determining the content that makes up your online business The way you envision the content on your website may not be the way your prospective audience members search

Multiplatform Publishing Strategy

Still Time to Save on Taxes With These Tips

Trim Your Taxes While You Deck the Halls We posted the December Hotline newsletter yesterday for all SIPA member companies and their employees. The online version contains a good article on

Digital Magazine Publishing

Survey Shows iPad Owners Interested in Magazine Editions and Advertisements

A study of satisfaction and usage for the iPad Can you imagine a platform where users enjoy the associated advertisements? According to a recent study, the iPad is that platform. The study,

Subscription Website Publishing

Easy Landing Page Templates You Can Buy

Landing page templates for a tight budget and overworked staff Landing pages can be the bane of some people's existence. If you don't have a template built into your content management

Week in Review: December 20th, 2010 – December 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Predictions for Online Advertising in 2011

See what the future may hold for Internet marketers Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks. What do you think

Audience Development Strategy

Secret Ranking Triggers in the Google Algorithm

Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google

Multiplatform Publishing Strategy

3 Reasons to Use Content Marketing in 2011

Are you citing these three reasons for engaging in content marketing? The end of the year often signals a time of desired change in people. For those of us operating an

Multiplatform Publishing Strategy

All that Jazz! NBA Team Gives Pricing New Rhythm

New System Prices Tickets Based on Many Factors Funny how we find out about things. I was carefully reviewing the TV channels last night as a guy is prone to do—women

Multiplatform Publishing Strategy

The News Media in 2011

Predictions for the coming year Think back over 2010. What sticks out in your mind? Was it the release of the iPad, which may come to fruition for online publishers in 2011

Subscription Website Publishing

How Important is Website Speed?

Identifying whether or not load time is a factor in your website homepage bounce rate Your website should load in under three seconds. People expect information these days to load instantaneously

Audience Development Strategy

5 Steps for SEO Campaign Management

Discover how to start the process of SEO campaign management In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search

Multiplatform Publishing Strategy

SIPA Member Profile: Krehbiel Is True Man of ‘Letters’

Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C. SIPA: What was your first job out of college and how did you get into this business? KREHBIEL: In college

Multiplatform Publishing Strategy

Web Advertising Growth in 2010

Advertisers will spend more on Internet ads than on print newspapers by the end of 2010 We are upon a historic note. Online advertising will grow 13.9% to $25.8 billion for the

Audience Development Strategy

How to Keep Up With Social Media During the Holidays

Tips for scheduling tweets and keeping up with your social media strategy during the holidays Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still

Audience Development Strategy

Understanding SEO Campaign Management

Elect SEO campaign management in 2011 as your main strategy for organic search engine listings Optimizing content for search engines has become an everyday practice for online publishers and content marketers. SEO

Social Network Subscription Website Archetype

A Social Network Subscription Website Archetype is a powerful networking took that relies primarily on user-generated content.

Portal Subscription Website Archetype

A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and

Blog Subscription Website Archetype

A Blog Subscription Website Archetype blends publisher- and user-generated content that is updated frequently (daily, weekly, monthly) and consistently with articles posted by one or more authors and corresponding reader

Reference Subscription Website Archetype

A Reference Subscription Website Archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

Magazine Subscription Website Archetype

A Magazine Subscription Website Archetype is set up to build subscriptions for a related print or digital magazine and to provide access to issues of the magazine.

Application Subscription Website Archetype

An Application Subscription Website Archetype allows access to specialized online software (an “app”) that allows users to input information, use calculators and/or search a proprietary database, and access results.

Periodical Subscription Website Archetype

A Periodical Subscription Website Archetype offers regularly updated news content that is intended to be consumed online, primarily in HTML, rather than downloaded.

Subscription Website Publishing

Follow Google’s Landing Page Guidelines to Improve Rank – Part 2

How transparency can improve your overall landing page quality score. According to Google, there are three main components that determine your overall landing page Quality Score. Today we’ll discuss the

Week in Review: December 13th, 2010 – December 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Critical SEO Information

A valuable checklist for SEO campaign management How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find

Audience Development Strategy

What Online Editors Need to Know About Building Email Lists

Three quick tips for online editors who manage email marketing campaigns As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core

Lingerie in a SIPA Member Video? Times Are a Changin’

Kip Tip, Fool Video Lead Path Into Daily Posts There was a great cartoon in the newspaper last month. It went along with a story on office holiday celebrations. The cartoon

Multiplatform Publishing Strategy

Appinions Aims to Bring Content Together

Discover new means of content aggregation A new platform created by Appinions allows online publishers to collect content on specific topics, either from their website or externally on the web. For instance,

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