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Tag: Email Copywriting

3 Subject Line Templates That Boost Email Open Rates

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on the email blast it’s encapsulated in.

Every email copywriter keeps an arsenal of subject lines that capture their attention in their own email inboxes. I have hundreds of email newsletters and promotions in a folder that I refer to time and time again.

3 Email Subject Line Formulas Proven To Increase Open Rates

Getting your emails opened is the most crucial part of email copywriting

A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote called 4 Email Subject Lines That Are Proven to Get Opened. In the article, I used MailChimp’s subject line suggester to test some of our favorite email subject line formulas against the tool.

We learned that “how to make” has the highest conversion rates of all the “how to” subject lines. We also learned that the word “why” has an incredibly great open rate in general, but using “5 reasons why” is practically guarantee to get you an open.

Today I decided I was going to try and test some of the subject lines that have come into my email inbox recently. By testing them with Mailchimp, we can see how the publisher would be able to increase their open rates.

Mequoda Weekly: April 15th, 2013 – April 19th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

30 Go-To Email Copywriting Tips [+ Video]

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer.

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines

Which of the following headlines do you think will perform better?

What’s New in Recent Email Marketing Research

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices”. Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which.

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

Email Subject Lines: Examples Responsible for Higher Open Rates

Five email subject line archetypes that’ll have your audience opening

You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a familiar scenario?

In today’s digital world, you must find a person who can write for the web – especially an email copywriter who has the flair of direct response copywriting, yet understands the delicacy surrounding online communities.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Email Copywriting Tips for Digital Publishers

How successful are your email copywriting techniques?

People receive a lot of email. If your email newsletter or promotional piece is included among the dozens (or hundreds) of emails in someone’s inbox, what guarantees it will get opened? And if it does, will the email be read, or just skimmed? Will the email recipient reach your call to action?

Email copywriters are constantly fighting these realities. If you fall into the category of struggling with email copywriting, try following these tips.

Email Newsletter Marketing: A Digital Guide Roundup

Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets content they are interested in, and the publisher gets the chance to generate money through their email file.

Email newsletter marketing can create a mutually beneficial relationship when the mix of content is right. Too much promotion will annoy readers. No promotions at all will make it hard for digital publishers to justify having an active email program.

The Difference Between An Email Copywriter and an SEO Copywriter

Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.

However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft – including online editors, content marketers, and audience development professionals.

An Email Copywriter’s Look at the Email Feedback Loop

Understanding how email feedback loops work will help email copywriters and email marketers present better content

An email feedback loop exists between email marketers and the recipients. And since email copywriters often assist email marketers, it’s important for email copywriters to understand how email feedback loops work.

5 Tools for Email Copywriters

Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on the web for search engine optimization purposes.

Beyond the points of striking an emotional connection and presenting the content with a direct response for the reader to take, you need to be using email subject lines that get opened and words that entice readers to come back for more.

Week in Review: April 9th, 2012 – April 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

New Research Shows Value in Longer Subject Lines; Email Copywriting Tips From Twitter Chat

Longer subject lines may be the way to go…on

It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much higher click-to-open rate, an indication of real relevance.”

Resources for Writing Social Email Copy

3 sources to turn to for email copywriting advice

Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!” Then you need clear and concise content that has a personal tone. Then of course, you need to provide value to the reader while your requirements are fulfilled.

And that is just the written portion of email newsletters; the design is important too. If your email newsletter is snippet-based, you want to designate each individual article, while putting visual emphasis on them. Above all else, keeping your email newsletter clutter-free is vital.

Learning Email Marketing on Your Terms

Live events, webinars, and white papers provide email marketing insight

Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than speaking to your audience face to face. And attendees of live events realize that. People will attend events if they are dedicated to the subject matter, believe they will have the right experience with the speakers, and are comfortable with the price.

However, not everyone can attend your live events, even if they are truly dedicated to your mission. Time constraints and travel requirements may stand in the way for many attendees. These audience members still expect meaningful experiences with your brand.

3 Techniques Most Email Marketers Aren’t Using

A look at ways to advance the email marketing process

I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.

The data was conducted throughout two weeks in November 2011, and focused on responses from 600 respondents.

Right off the bat there was some interesting finds, like these four stats:

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.

Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – the type that people don’t necessarily want to share freely.

3 Top Email Articles from 2011

The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.

The five to seven articles published daily have become training tools that teach how to sell more products, write better email newsletters, experience higher conversion rates, utilize social media and optimize your content for search engines.

Get a Boost From Email Marketing This Holiday Season

11 tips for writing holiday themed emails

The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.

If you’re retailing this holiday season, be aware that there is a lot of competition. You need to stick out in your communications or get lost in the clutter.

Discover the 10 Habits of Highly Effective Twitter Accounts

The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the biggest Twitter following of any publisher on Twitter and has been tweeting since March 2007, less than a year after Twitter launched.

Week in Review: September 26th, 2011 – September 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Email Copywriting Guidelines to Live By

3 email copywriting guidelines for more successful email campaigns

We’ve given plenty of email copywriting tips over the years.

We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting Handbook also has similar, relevant content for better copywriting.

5 Tips for Becoming a Better Email Copywriter

Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011

The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint, especially for those attendees looking for help with their email copywriting endeavors.

As an editor and copywriter, I am always excited to hear expert copywriter Mark Everett Johnson speak. He has a great method for teaching copywriting, which includes the “What if it said…” approach.

Final Checklist for the Mequoda Summit East 2011

Prepare yourself for the best, actionable advice for content marketing and online publishing

Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.

Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on September 13th.

What If You Were a Better Email Copywriter?

Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting

Trust me, I’m not saying you aren’t already a decent copywriter.

If you are creating email headlines that get opened; and email content that receives clicks, you’re off to a good start.

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

The Truth: Why It’s Really Called Email COPYwriting

Copywriter Peter Schaible explains why it’s really called COPYwriting

According to the Merriam-Webster dictionary, the word “copy” means that something is a “matter to be set especially for printing”, or “something considered printable or newsworthy”. In other words, it’s print that’s meant to be copied.

However, I learned a trick once from one of my favorite copywriters and a person whom I’ve worked alongside for years Peter A. Schaible. According to Schaible in The 17 Best Email Subject Lines, “all editors and copywriters are veteran thieves. They all study, admire and copy each other’s work. Maybe that’s why they call it copywriting.”

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

11 Tips for Standing Out in the Inbox

If you’re an email copywriter, you should consider these tips

Email copywriters are expected to write intriguing subject lines that get opened.

Of course, that isn’t the only task email copywriters face. Creating great body copy for the email is important to. You don’t want to just get recipients to open the emails; you want them to take action as well.

20 Powerful Words To Immediately Boost Your Email Copywriting Results

Power words proven to get more emails opened – the rest is up to you!

Wouldn’t it be great if every article you wrote got read by every single person who subscribes to your email newsletter? What if every subject line you wrote was so powerful and gut-wrenching that every person who saw it couldn’t help but read it?
Unfortunately, even the best, most profound subject lines will still get passed by because of spam filters and people’s overcrowded inboxes. However, there are still things you can do with your subject lines that will increase open rates, and one of the most important things is learning how to write better ones. In fact, mastering this craft will give you more success in getting web traffic from your Twitter and Facebook headlines too.

Three Informative Tracks for a Complete Experience

Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience

Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.

The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling the digital transformation.

12 Pointers for Jumpstarting New Email Copywriters

Going from editor to email copywriter in 12 quick steps

Now that there’s a bridge between the island of editorial and the island of advertising, the two specialties need to coexist. Even more radical, they need to coexist in the same job title. It’s a whole new breed, making their home on the new island of “advertorial”. The new editors of today are now being trained to market the products that their companies sell, within their editorial content.

That’s why it’s so important for new editors to understand the basic rules of email copywriting.

4 Ways to Get Email Subscribers from Inbox to Sale

Email copywriting is only a small ingredient in the grand scheme of email marketing

Why do you send email promotions? Why do you send email newsletters? The answer is that you want the user to complete a task. Maybe the task is for them to click on an ad, or to click through to an article on your website. At the end of the day, you hope that your email newsletter will elicit some type of transaction.

3 Reasons Why Good Email Copywriting Could Still Use a Little Keyword Research

Good email copywriting still needs to persuade the reader with the lingo they use internally

I know what you’re thinking: Keyword research and SEO has no place in email marketing, where the words may never even see your website. You’re right about half of that statement, because SEO won’t necessarily do you a bit of good. However, keyword research isn’t just for getting found, it’s also for getting opened, and here’s why:

Keywords = Good Copywriting Tip #1: Let keywords define your lingo.

Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

Week in Review: April 18th, 2011 – April 22nd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How to Write a Better Email Call-to-Action

Four tips for getting more people to read your email and buy your product

Back in the day, you’d get an elaborate direct mail piece that may have lasted three to five pages. With the luck of a talented copywriter, you might even get people to read the entire letter, but they might at least skip to the end after reading through.

This method doesn’t work in email because people don’t like to scroll. They want to know right away, what you’re offering so that they can determine if they want to read the rest of your copy.

15 Idea-Driven Articles About Email Newsletter Marketing

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers

How many blogs do you read per day? I often find myself reading only the articles with the catchiest headlines that I see on Twitter or in my email inbox. I have an RSS feed too, so sometimes when I’m waiting for a plane, or say, in line for a hotdog, I’ll break out the RSS reader on my phone.

The point is that with my valuable spare time, I’m consuming, at most, 10 articles per day and I consider myself a stallion for even being able to digest that much.

At the Mequoda Daily, we post at least three articles per day, creating about 780 articles per year. That’s 30% of my yearly article consumption. And these aren’t news articles or quick-tip articles. Many of our articles are in-depth best-practice pieces that may have taken hours, weeks or years to take from concept to completion.

Week in Review: February 28th, 2011 – March 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 Tips for Successful Email Copywriting

Our Email Copywriting Basics free report will help you maximize email conversion rates

Download your free copy of Email Copywriting Basics now

Email is still a very popular online medium. It was reported recently that email usage is particularly high among social media and mobile users.

When it comes to commercial marketing communications, email is still the preferred choice throughout all age groups.

Week in Review: February 21st, 2011 – February 25th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

B2B vs. B2C Email Copywriting

How your email copywriting should differ, depending on your audience

Email copywriting can differ slightly when it comes to consumer marketing because consumers prefer a personal level of attention. The audience in B2C (business-to-consumer) is also more relaxed and is digesting your information in a leisurely manner. They see your email newsletter as informational and as a service, while B2B (business-to-business) readers are usually time-pressed and likely expecting to be sold in every email newsletter.

How 3 Publishers Are Using Valentines Day to Increase Website Traffic

How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic

Valentines Day has a love/hate relationship with people. Some people love Valentines Day—a day of gifts, cards and smooching. What isn’t there to like, right? Well you have the opposite side of the crowd (and I’ve been there) who hate it. Loathe it, even. “Commercialism at it’s finest,” they’ll scream!

However you feel about Valentines day, there’s one thing that’s true. It’s a great excuse to come up with an email blast that’s targeted and relevant. In most cases, it won’t be sent on Valentines day. Rather, it’s sent beforehand.

Week in Review: January 31st, 2011 – February 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

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