Tag: ad

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons A lot can be learned by trying new initiatives, especially when they are undertaken with some  

Facebook's mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search For the first time, Facebook's mobile ad network has topped Google. MediaPost  

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making  

You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S. A niche website is one that centers around a specific topic  

Multiplatform publisher news for keeping up with a changing industry We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role  

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish Enhancements to publisher websites come with new ideas for reaching and engaging audiences. We’re seeing  

Choosing good keywords and using them correctly is more than a strategy, it's a lifeline for your investment in content and can keep traffic flowing indefinitely. When you're in the business  

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on  

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications According to Rank Ranger, who has been tracking the presence of Google AMP  

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.  

It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving. Poynter recently published a great article  

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions It's true that users prefer familiarity in digital magazines. As soon as you begin  

It's time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so It's the age-old question: HTTP vs HTTPS? Until now,  

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your  

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic. First,  

TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content Subscription website services develop out of necessity and a desire to develop new revenue streams.  

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups  

Google's Bad Ads report shows action taken in 2016 to remove and ban deceptive advertising tactics Finally, Google has decided to start cracking down on misleading and bad ads that look  

Do you have a solid business plan for success in multiplatform publishing? Unless you answered "You better believe it, pal!" to that question, I have another question for you. How do you  

Why is subscription revenue falling for print publishers and rising for app store subscriptions? While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.  

Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS The history books will never look back at 2016 as an uneventful year. We  

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors We begin with a look at Forbes, which has been involved in a legal battle with Honk  

The one-time cost of building a magazine subscription website could reduce overhead indefinitely For $3 per month or $36 per year, there is subscription service called The Sink that will automatically  

New changes are coming globally for subscription websites using ad blockers Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands. As this  

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines I'll bet you didn't know there were so many types of URLs. Vanity  

Actionable audience development steps to make your next interview article filled with engaging content Conducting interviews are a great way to produce content for your blog, website and publications. People love  

Ad sales are positive for WaPo's Instant Articles and Facebook just added a new feature Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads  

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere) Although it might seem like we ignore the trends of print magazines unless they've fallen  

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them. When we talk about multiplatform publishing, it's easy to jump right  

Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio We’re seeing movement with some major multiplatform publishers recently. We begin by looking at a possible merger between Meredith  

Resolve to investigate the possibility of added revenue with a club-style business model in 2017 Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after  

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds  Subscription publishers have a lot of options when it comes to how they market their content online.  

Intent, alignment, and engagement take the stage in 2017 for audience development professionals I don't know about you, but I'm eager to see how audience development changes in 2017. Over the  

Audience development pros are learning exactly what Google's new mobile penalty entails and also how to improve emails over the next year Just as Google rolled out their algorithm penalty on  

Digital magazine engagement should be top priority for publishers in 2017 If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more  

Will Time Inc. save magazine publishing on newsstands through retailer innovation? In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.  

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees As a new year gets underway, some multiplatform publishers are tackling  

How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.  

This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services  We’re seeing that subscription website news takes on some interesting dimensions early  

Improve open, click-through, and conversion rates with these email template testing ideas Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email  

Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards Google is making huge efforts to make the mobile  

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their  

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users By now most of you know that Google has decreed popups and interstitial ads, which  

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific  

Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and  

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites. In 2016, toward the  

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck As a publisher, you're publishing multiple pieces of content every day. Most Mequoda  

Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times We love to report on successes in the publishing world, and what