A brief guide to get you on your feet with video production
The startup costs associated with creating high-quality video are minimal, especially compared with what they once were.
Today, you can
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital
Why are you using Facebook? See if your reasons align with other publishers
It will be interesting to see what happens to Facebook now that the company has gone public. One
In case you missed the news, as of August 1st, 2012, Google Website Optimizer will no longer be available as a standalone product.
Changes like this aren’t new in the world
5 key stats on the mobile email evolution
I recently moved to a new city, with a population nearly four times the size of the town I formerly lived in. While
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
Your blog or portal is central in building an audience. The amount of content provided in these locations equates to the amount of landing pages that can bring in audience
The subscription website is the ultimate tool for digital publishers
After years of selling subscriptions for print products, digital publishers realized that subscription websites could be the digital counterpart. In today’s
Effective website design is based on efficiency, clarity, and user-friendly elements.
Website design that does not utilize these components will have a hard time generating a robust audience of devote fans.
There
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
With
If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and
Digital magazine publishing takes on a new revenue opportunity
It was a bit groundbreaking when Next Issue Media announced all-access pricing in April. The service is currently only available on Android
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this
5 ways to monitor and optimize your digital app publishing activities
Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext
Some links are certainly better than others. Any SEO will tell you that a link from a reputable site, organization, or government entity will be more favorable than a link
The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.
For instance,
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets
Beyond the followers of your content, Twitter is its own community. People use the social network to share and consume information. As a digital publisher, you are a valuable source
Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements,
Digital magazine publishing can succeed with the help of well-designed apps
Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted
Most app producers will not make money off their product. In fact, 80% of respondents in App Promo’s First Annual Developer Survey said that they don’t generate enough revenue to
If you want an app to be successful, it needs to be marketed
I’ve been asked before about the costs associated with developing apps. I really don’t love giving the “it
According to Forrester, 760 million tablets will be in use worldwide by 2016. Yet many publishers do not have a tablet publishing strategy in place.
How can legacy publishers succeed in
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts
A look at quickly growing app categories
Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction.
Other
We are all familiar with Apple’s reign atop the tablet market. They were the first to enter with the iPad, and have continued to dominate as they upgrade the device
Google Currents can help digital publishers distribute content and build their email marketing lists
Mobile email and mobile website design have become topics of interest to digital publishers since the popularity
How are you building your email marketing file?
Every online marketer and audience development manager has a preferred method for building their email file.
As a content creator myself, and the person
Author Stephen Covey is fond of pointing out how difficult it is to reach goals that you don't have. “Begin with the end in mind” is my personal mantra for
Consumer confidence appears high with tablet devices
Tablets play a major part in making a digital revenue stream viable for publishers. Recent statistics have shown that digital publishing apps are one
When the iPad was originally released, it marked the beginning of the tablet competition. Since that time, other devices have reached the market, including Kindle, Nook, and Android-powered tablets.
Today, we
Over the last decade, our consultants have seen many publishers fail in building an audience, and a viable business, online. We hate to see it, we really do. But we
Six elements of engagement for better content marketing to a very important demographic
The American writer Carl Sandburg once said, “Nothing happens unless first a dream.” In today’s digital world, many
The Digital Publishing Bootcamp will provide an exclusive look at survey results from digital natives
Positioning your business to satisfy the media consumption habits of digital natives – those born after
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media
Digital publishing is a main category for tablet app buyers, reports ABI Research
When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly
Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out.
Adobe’s Creative Cloud subscription service offers digital publishers the chance to try an array of tools from Creative Suite 6, including Digital Publishing Suite Single Edition – the program responsible
There is often news to share relating to the digital publishing environment
From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers
Selling a digital subscription to a magazine app is the game plan for many digital publishers as it brings them continuous revenue. However, one-off digital products in the form of
Is it worth the investment to be a premium member of HootSuite?
At the Mequoda Summit West 2012 in Colorado, we listed HootSuite as a helpful social media tool for digital
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
