Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: Linkedin

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Data on How LinkedIn is Being Used

Discover how professionals are using the popular social networking site

Are you using LinkedIn for professional reasons?

Are you using it to find employees to hire? Have you used it to look for jobs in the past?

According to its website, LinkedIn was started in 2002 in the living room of co-founder Reid Hoffman. The site officially launched in May of 2003 and after its first month of operation, had a total of 4,500 members.

Your Online Persona May Need Polishing Up

Creating a Strong Online Persona Makes Sense

Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for hiring purposes: “Create an online persona that is far richer than a resume might be. Create your own personal domain. Participate in various industry blogs. Put yourself out there in a way you’d like your employer to see.”

The quote appeared in a recent Washington Post column called Web inSites from writer Melissa Bell. “A job candidate should spend as much time polishing an online profile as choosing an interview suit,” she writes. In fact, I have a 20-something friend who, convinced that his college exploits might have cost him a couple jobs, has started a new persona with an altered first name, sans the social media history.

What to Know BEFORE Focusing on Technology

Know Your Objectives Before Becoming More ‘Social’

I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong Digital Strategy? Stop Focusing on Technology” by David Rogers, a digital marketing strategist. (Yes, this is that CBS, the same entity behind “Two and a Half Men,” “Two Broke Girls” and the never-ending “Survivor.”)

Rogers’ main idea is that you should have your objectives clear before embarking on your Facebook/Twitter/LinkedIn/blog forays. “Are you trying to reach new customers?” he asks “Drive sales to current customers? Reduce your operating costs? Or introduce a breakthrough product or service? Today’s digital tools can be used for a wide variety of marketing objectives.”

Blogging Advice: A Few Words From Our Readers

We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments section. Often times, we get noteworthy blog comments worth their own blog post, so today I’d like to share some of those blog comments and I hope you’ll add your own discussions in the comments here.

On 9 SEO Blogging Tips for Search Engine-Friendly Articles, which discusses all the ways that you can boost SEO rank on your articles, Matt writes, “I think that commenting is very valuable. The more you comment on other blogs, the more comments you get back on your blog, since many bloggers like to return the favor. Google is also indexing these comments, so it’s like adding extra content, and showing that the blog is ‘alive and kicking’. This has to help a bit as a general SEO factor.”

10 Social Media Plugins That Encourage Content Sharing

Social media plugins that get the content sharing ball rolling

If we created content just to share with our inner circles, then what we’d have is our own niche social network. The walls would be up, and there would be a big “NO TRESSPASSERZ” sign hung from a fence outside.

But we do create content that’s meant to be shared. We want everyone to read it. If we’re ad-driven and rely on page impressions for ad sales, then we really want everyone to read our articles.

Twitter Wall Reveals Some Intriguing Dynamics

The Walls Are Alive With the Sound of Conference

So what have we learned from the SIPA UK Conference Twitter Wall (#SIPAUK2011) in the last 24 hours? Plenty. Carolyn Morgan from The Specialist Media Show wrote that editors should keep evolving and personalising content as they gain insight on user behaviour. (Side note: there’s a very interesting article on that site about How Niche Publishers Can Reach a Mobile Audience: “You can use the mobile channel to engage with your audience in a different and deeper way.”)

We learned—from another tweet by Morgan—that we’re asking editors to be personalities, conference producers, social media experts, video directors…as well as wordsmiths. That’s the trend throughout media now. On Tuesday night, I ran into a former acquaintance who I knew when she worked as a camera operator for Channel 7 here in Washington, D.C. She’s still at Channel 7 only now she does her own editing, sound, etc. “I feel sorry for the young people coming in today,” she told me. “They have to know how to do so many things.” Back in the day, there were rules preventing people from doing “so many things.”

Online Publishing Dilemma: What’s So Shareable About Your Content, Anyways?

Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?

Let’s be honest, I love Mashable as much as the next social media nerd, but how does a 221-word news article like Google+ About to Hit 10 Million Users garner twelve thousand social media shares? Is it strange or unusual that the largest search engine in the world would be able to get 10 million people to join Google+? Not really, right?

SEO for Online Editors in 2011

Write, share and strategize in all the right ways

As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.

Other Mequoda writers and editors, like Amanda MacArthur, have provided information on how to manage the editorial process in a time efficient manner.

Posting the Right Content on Your Social Sites

Knowing What Content to Post on What Sites

At SIPA 2011 last month, Sean Brooks, vice president of social publishing for TechTarget, offered tips on posting the right content to your social media outlets. The information was part of a session titled, “Engaging Your Audience With Social Media.”

• Post links to relevant articles that have been written by you or other industry experts;
• Add conversation that helps build your brand’s thought leadership;

Real-time Marketing: One Tragic Flaw

All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation

At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”

This session focused on the concept of real-time marketing, which is essentially the process of responding to relevant industry news as it breaks. The idea relies on using blogs and social media sites like Twitter, Facebook, and LinkedIn to provide a publishing platform to participate in real-time marketing.

11 Social Media Updates You Might Have Missed

Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn

In the past few months, there have been some noteworthy social media updates to the platforms that we use in our businesses. It’s easy enough to not even realized that they happened if you’re not monitoring social media news sites daily, or if you’re not a regular contributor to your social media profiles.

Find the Courses that are Right for You!

Finding the Course That’s Right for You

With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that will cover the corresponding topics.

1. In social media world, find your message, your narrative. Then develop an identity; find the best medium that will work best for your message. You don’t have to be on everything! And then build interaction, and support/research/entertain. You have to give people reasons to engage, incentives to follow you. (Getting Social: How Your Content Should Be Leveraged on Social Media, Tuesday, June 7, 10:30 – 11:30 a.m.)

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

How to Unify Social Media with HootSuite

Keeping track of all your social media accounts can get a little daunting. Some people like to organize with a thousand different browser tabs, while other people like to use desktop programs like TweetDeck. You might have to manage several Twitter accounts and make updates to the your company’s Facebook fan page at the same time.

What we all really need is a place to unify social media, all in one window, so that we’re not stuck trying to remember seven different passwords and trying to remember how to use several different platforms.

Do You Mequoda?

Mequoda editors do it daily…

The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.

In 2011, the Mequoda System Open Content Standards have been updated through extensive research and testing to provide a solid foundation for starting and running a successful online media business. These standards allow online publishers to build audiences while catering to the subscribers’ needs and desires.

How to Utilize Search to Build Your Audience

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

How to Make Twitter Lists Part of Your Social Media Strategy

6 tips why Twitter Lists are valuable to social network users

Creating lists on Twitter helps users become more focused with their activities on the social network.

Have you started using Twitter Lists yet? A lot of online editors using Twitter have responded to that question with a semi-confused “no”.

Social Media Frenzy – Will the Bubble Burst?

Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?

A potential social media bubble has recently become a hot topic.

In a March 27th article from The New York Times, a correlation was shown between the dot-com bubble in the late 90s and today’s social media boom.

SIPA’s 11 for ’11: Shrewd Business Tips

Eleven Tips and the Sessions to Cover Them

Here are some excellent tips to keep in mind for your business – and the SIPA 2011 Conference sessions that will cover those topics.

1. Come up with a “value proposition” and sell it. Why is your publication valuable to the subscriber? What value will it continue to give? The answer to these questions should inform your renewal copy and become a selling point. (Renewals: Advanced Strategies to Retain More Subscribers, Monday, June 6, 11 a.m. – noon)

3 Social Media Tips for Better Engagement

Simple, yet overlooked tips for more social media interaction

At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.

Imagine what that percentage will be in two years…or five years.

Online publishers are in the midst of a content revolution. Make the most of this opportunity by building a larger, more engaged audience through social media and organic marketing efforts.

How To Capitalize Off a Press Release

Capitalize off trending topics with an SEO press release

Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.

Now that PR is more social due to free press release distribution sites and networks like Twitter, Facebook and LinkedIn, there are ways to capitalize off the opportunities.

LinkedIn Founder Offers Rules of Entrepreneurship

LinkedIn Founder Offers Tips on Entrepreneurship

“Having a great product is important, but having a great idea for product distribution is more important.”

When Reid Hoffman talks about entrepreneurship, we should listen. The 43-year-old executive worked at Apple Computer and Fujitsu, founded a dating service called, helped to found and then served as executive VP of PayPal, co-founded LinkedIn in 2003 and since then has become one of the sharpest investors in Silicon Valley (investing early in Facebook and Zynga, among others).

What’s the “Next Big Thing” in Social Media for Publishers?

In 2011, we’re no longer asking if social media is a platform we want to use. Instead, we’re deciding which social media strategy we want to use. If we’re servicing businesses (B2B), then maybe we’re putting more emphasis on LinkedIn. If we’re trying to attract a mass of consumers, perhaps we’re using Facebook as our tool of choice.

When did “tweet” stop referring to a bird call and instead start meaning a verb that implies a 140-character shout-out? For pete’s sake, OMG and LOL just got added to the Oxford dictionary. Social media “ain’t no big thang” anymore.

Content Marketing Made Simple


What suggestions do you have for Content Marketing best practices?


Content Marketing Suggestion #1:

SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include your keywords whenever possible to help increase organic marketing. However, only add them to your content when they fit contextually. Keyword stuffing is a black

7 Simple Suggestions for Your Best Content Marketing Efforts

Although there are many nuances within content marketing, these tips can be utilized anytime

Content marketing has grown in popularity over the last few years.

Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies.

Week in Review: March 7th, 2011 – March 11th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

New Social Newspaper for LinkedIn Users

Receive the most-shared headlines relevant to your industry

LinkedIn is taking strides to become more social by releasing LinkedIn Today, a new social newspaper.

This product is designed to filter headlines that are relevant to a user’s professional identity.

The Most Cost-Effective Marketing Channel

Inbound marketing proves to be the cheapest lead generation tool for online marketers

Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive, marketing efforts.

This data comes from HubSpot, an inbound marketing solutions provider. The research shows that businesses focusing on inbound marketing experience a 62% lower cost per lead than businesses that engage in outbound marketing more.

The Social Network Subscription Website Business Model

Discover three popular types of social network subscription website models

A social network subscription website is a powerful networking tool that relies primarily on user-generated content.

Social network subscription websites are used to create a setting where people with similar interests can use the virtual world to make real connections—whether purely social relationships or specifically BtoB networks. It’s the online version of meet and greet.

SIPA Member Profile: Burdick Reaches for New Heights

Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.

What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find a job in my hometown of Detroit, a town hard hit during the recession of 1982, my best friend suggested I hop on the midnight Greyhound bus to New York City with him. I only had $12 in my pocket, but by sunrise I was looking up at the skyscrapers and listening to Billy Joel sing “New York State of Mind” on my walkman. Three days later I started as a researcher making $5/hour at B-to-B publisher Lebhar-Friedman, a company I was with for 13 years. That was the start of an amazing career.

Gather ‘Round’ and Get Your Problems Solved!

All Subjects and No Kings at This Roundtable

The bicycling club Board that I sit on had our initial meeting of 2011 last night (a much more comfortable seat than the one on my bike). The restaurant where we went put the seven of us at a quiet roundtable, in front of a fireplace. Very nice. And very accommodating to a productive meeting.

We talked email marketing—what a coincidence!—getting our club on the list of other causes and groups that we see. In the pre-Facebook days, we were overly cautious about who we partnered with. Now we talk about taking more risks, especially if other groups are doing the organizing and will get our name out to their lists.

The 9 Essential Steps of a Successful B2B SEO Campaign

How to build your email list by getting inbound links to your landing pages

An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing page plus some self-generated inbound links are your best bets at getting your free product downloaded and your email list growing.

The greatest thing about launching an effective SEO campaign is that, if done right, it can generate traffic for an indefinite amount of time, rather than for just a surge of traffic you might get from a blog reference or Twitter re-tweet.

Week in Review: January 24th, 2011 – January 28th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

LinkedIn or Facebook for B2B Companies?

Increasing website traffic by wasting less time on social networks that aren’t right for your business model

LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C companies are yelling “Facebook!” from the rooftops, B2B companies would be more wise to head in their own business-oriented direction.

This isn’t to say the B2B companies can’t garner a following on Facebook. However, here are the common problems with the results that B2B companies see from Facebook:

How to Achieve Great Content Marketing

6 Components of a successful content marketing strategy

Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch to gain market share.

Content marketing needs to be a focus of all online publishers. If they do not embrace a content marketing model, they will surely lose audience members to competition that does focus on content marketing.

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

2011 Trends to Get on Board With

‘Trendwatching’ Sets Table for 2011 Main Courses, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched. Here’s a summary.

1. “Random Acts of Kindness.” Trendwatching advises businesses to “pick up the tab” once in a while or offer consumers a “surprise gift” as ways to connect in 2011—“especially beleaguered consumers in North America, Europe and Japan.” They say that acts of kindness will go a longer way—via social networks. (This is a bit like the idea of finding your evangelists.) Two examples: Interflora sending flowers to tweeters who need a pick-me-up; and KLM giving personalized gifts to their passengers. (They look online to find information about you. Would I be redundant in saying that times have changed?)

Predictions for Social Media in 2011

The quest of spreading New Year predictions continues

Looking back at 2010, a couple of things pop into mind.

The launch of the iPad and the popularity of mobile devices is one of the thoughts.

Social media is the other, and this one is the most impressive.

3 Untraditional Publishers Who “Got It” in 2010

How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks

Defining an “online publisher” is becoming more and more vague, but we still stick to the notion that an online publisher is any company that produces online content. Five years ago, this was generally a traditional publisher that was posting free online blogs, which we referred to as a “hub”.

Now, this could be a site that only posts video blogs, or tutorials and training. For example, we consider an online publisher because they are publishing online information. The medium is simply a platform.

How to Keep Up With Social Media During the Holidays

Tips for scheduling tweets and keeping up with your social media strategy during the holidays

Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still turns when you’re on vacation and leaving a big gaping hole in your social media calendar may cost you followers and fans in the long run as you become stale.

But there are several easy fixes for this and all it involves is an hour or two of preparation.

HootSuite: HootSuite is a popular choice among businesses who rely on several team members to update their feed. It allows may people to log into the same accounts and make updates.

Week in Review: November 29th, 2010 – December 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

LinkedIn’s New Social Media Strategy

LinkedIn has made a number of changes to improve your experience

Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of B2B service providers. It looks like they have finally put it to good use.

Create your showcase of recommendations

2011 Predictions for Search Marketers

Will 2011 be the year of social media marketing for search marketers?

Some are deeming 2011 as the year of social for search marketers.

Popularity behind social media isn’t new; although search marketers are now paying attention to the fact that social media can be used to help with their search engine optimization efforts.

When Social Media Shouldn’t Be Part of Your Internet Business Model

Social media should only be a part of your Internet business model if you plan on working it

Every company should have a social media plan, but not every company needs to use social media. The “plan” part of this is to simply determine if using sites like Twitter, Facebook and LinkedIn would be beneficial to your company. If you can’t come up with a solid plan, or are simply looking for the ways to make everything “easy”, then you shouldn’t be using social media.

Consider this scenario:

A Live Report From the Marketing Conference

Excitement Over Miami. Marketing Conference Delivers!

Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by social media: “find the one [social media] that works for you and embrace it”—SiteLogic’s Matt Bailey gave the example of Minyanville, a publisher-plus in New York. In short, they went into Google Trends one day, saw an item in their field that was trending high, wrote a quick article on it and put it right up on their site. Within two hours, Minyanville was coming up as one of the first couple links on that subject on Google searches and drawing incredible traffic.

Two hours later, I’m sitting in the bustling Roundtable session with Annie Stickney from Minyanville. During the first half, her table was full, as she answered some lingering questions from her advertising session earlier in the day. But now, I was just one of two people as she explained further Bailey’s example from the morning—giving here’s-what-you-do details of her shrewd play.

Week in Review: November 1st, 2010 – November 5th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Google, Friend or Foe?

If you’re an online publisher, Google should be driving over 50% of your traffic

It’s a love hate relationship with Google. On one hand, you need Google to like your website to drive traffic. On the other hand, it seems no matter how hard you try your website is not moving to page one What’s an online publisher to do?

The number one challenge we see is impatience. Google, like any healthy relationship, takes time to develop and nurture.

The Mequoda Group has coached dozens of publishers using the Mequoda Method. It requires 12-18 months to get everything in place and to begin to see results. However, once established, even small tweaks can make an impact in a short period of time.

Brands Can Now Utilize the Capabilities of LinkedIn

LinkedIn is getting brands more involved

LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages.

The products tab is the real new part of this equation. Brands have a lot of ability to customize this tab so interested parties can get a real sense of what the brand is about.

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week