Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just
For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.
Apparently, despite its stodgy
Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to "pin" their favorite articles. If
Different strokes for different folks, and different email layouts for different business models
What is the intention of your email newsletter? You spend a lot of time and effort trying to
All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest
iPad-only magazine blows up the envelope gorgeously
It’s not often that someone defies conventional wisdom so profoundly and still makes a success of it.
But that’s what TRVL magazine has achieved.
TRVL is
Digital publishing news for Monday, July 15, 2013
Even though print magazine launches are down, AllRecipes.com has stepped up to the plate and decided to come out with one of their
After three years of single digit revenue growth, I was beginning to wonder if Mequoda Group was a mature company. While we had experienced double-digit growth from our launch in
TabTimes is reporting that Apple has been found guilty of "conspiring with publishers to fix the price of electronic books, dating far back as 2009".
"The five publishers charged in
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying "in the company’s most recent results, sales from Barnes
In my recent escapades of combing through the email calendars of publishers large and small, I’ve discovered a few secrets about the brands I’ve been spying on. The biggest secret
iPad publishing for the rest of us. Thats what the Netherlands-based company Prss hopes to achieve with their new platform. Prss hopes to be faster than other publishing platforms and
Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, "Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time
5 tips for writing and titling blockbuster SEO articles that will generate more Google visibility
A blockbuster SEO article is a post that will show up in the first three
Bloomberg Businessweek has been trying their hand at building loyalty lately through a few different personas (including an insulting shot at millennials). Their newest attempt at storytelling includes Cover Trails.
Next Issue, basically a Netflix for magazines subscriptions, now has over 100 titles. For $14.99 a month people get access to about 93 different publications and growing quickly. Bloomberg Businessweek,
New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help
What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you
Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: "Salon is up 21 percent in net
IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. "Under a 'Hosted Technology Group' program, IDG will set up a LinkedIn
How can a club help you make money?
Mequoda has called one of its paid websites a “membership” website for a decade. Unfortunately, not everyone does as we tell them to
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because
Possibly inspired by social media and user-generated content, there's an emerging trend in publishing and that's co-created magazine content. PBS reports that "global media publisher Bonner Group is experimenting with
On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and
A 2011-12 growth rate in website visitors of 46% … overall revenues up 50% every year (and solely dependent on advertising) … it’s a dream life for Prime Publishing and
According to Pew Internet & American Life Project's May survey, tablet ownership is on the rise and looks like a trend that's going to continue. In the month of May,
According to PwC, as reported by Subscription Site Central, “The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
In a recent article over on Magazine.org by Mary Berner, she states that Becky Lang is dead wrong about the future of magazines with a multitude of statistics that say
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
Site Speed Most Important for SEO?
A recent article published over on Brafton.com reports that news content readers say they won't read your website if it isn't fast. With 47 percent of
Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I'll be analyzing the editorial calendars of publishers, and given that
Time has decided to make advertising a little more interactive and creative with a new Double Snap model. The ad would start as a regular Toyota banner at the top,
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads.
Simon Wainwright conducted research on how consumers are
A 70X increase in online revenues over the past decade.
That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news,
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
Digital magazine publishing success considers tablet growth and mobile sites too
Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many
Would you like to see an increase of 700% in your monthly email marketing statistics?
Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
