Tag: paid media

Print magazine or newsletter publishers traditionally generate 95 percent of their publication’s revenue by utilizing paid media – particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on paid media – particularly email offers to rented email address lists – as a major part of their promotional mix to drive traffic.

40 Ways to Sell Digital Magazine Subscriptions

40 Ways to Sell Digital Magazine Subscriptions

Selling Subscriptions While You Sleep

Selling Subscriptions While You Sleep

Digital Content Marketing Trends for 2013

Online Publishers, Do You Get the Big Picture?

Rapidly Convert Casual Visitors with Ease

The Most Valuable Email Subscriber

Paid Media

Using Paid Media to Build Email Circulation

Using Earned Media to Build Email Circulation

Higher Revenue from Full Systems

Forbes Media Network Mequoda Case Study

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