SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their
SIPA Munich Spans Globe for Latest Ideas
It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers
Online publishing tips for forward-thinking editors and marketers
It's 2011 and most colleges are only beginning to teach their marketing students social media. If you're an editor who went to school
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague
How to build your email list by getting inbound links to your landing pages
An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing
Two great resources that benefit both affiliates and advertisers
Affiliate marketing is one of the ways that A-list bloggers make a majority of their revenues. Whether it's links to Amazon products
5 components of a search engine optimized article template that will lead to more website traffic
Whatever topics your content covers, following an article template will help you increase website traffic.
Following
Robert (Bob) Brady, Founder and CEO, BLR – Business and Legal Resources, Old Saybrook, Conn.
What was your first job out of college and how did you get into this business?
My
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
A day in the life of an online editor isn't just about writing blog posts
If you're a new online editor or simply a blogger who's ready to organize, you must
Learn how to get your articles indexed and ranked quicker
Search engine optimization and Social Media do go together.
Sometimes however, people engaging in social media don’t realize that they could be
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
[question]
What is SEO Campaign Management?
[/question]
[answer]
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content
This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content
(Nationwide)---The Internet
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
Three tips for getting more re-tweets to boost search engine rankings
Last month, both Bing and Google confirmed that Twitter has a direct impact on search engine rankings. We reported this
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
Tips for building your email list with a more effective website
Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors
SEO Campaign Management 2011 will contain all you need to know about the RCLP
In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).
They
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
Try a few tricks of the trade to get more inbound links and drive more website traffic
Inbound links tell search engines that you’re popular. When another site of high authority
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
The Keyword Universe as a focal point for SEO campaign management
In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.
If you had time to read
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search
Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers
In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO
A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and
A valuable checklist for SEO campaign management
How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find
Capture their heart and the sale will follow
Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and
Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.
SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was
How to write pages and articles so that they will always get found in search engines
Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still
‘Ambassador’ Strategy Pays Off for McLarney
If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.
How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
Target your keywords, inform audiences and do so in style
Download a free digital copy of our SEO Press Release Guidelines white paper now
The press release will never be the same.
The
