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Tag: snapchat

Audience Development Strategies for Instagram Stories and Chatbots

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we’re also seeing other social networks and strategies gain popularity. Today we’re looking deeper into this news to see how it’s impacting publishers.

Audience Development with Social Goes Beyond Algorithm Changes

Many publishers found themselves scrambling as Facebook’s algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to pick up the pieces, if there were any, and form better foundations for their current social endeavors.

Twitter & YouTube Better as Audience Development Tools

Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop sending as much traffic.

Social Media Marketing for Magazines: How Top Publishers Get Seen

Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2018: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of

Multi-Platform Journalism is the New Normal

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.

Yes, the basic idea of being a journalist is still the same—finding, researching, investigating, and writing pieces that share important news and tell a story. However, how that is accomplished and what happens after an article is written are where some of the biggest changes have taken place. In the past, once a journalist finished his or her work, they’d submit to their editor, clock out at 5 p.m., and head home for dinner. The editor would publish the article on one platform, like a newspaper or a magazine, and the journalist was free to move on and begin writing another piece.

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

Audience Development Managers Still Love Technology

New and evolved technologies can be an audience development manager’s dream if it leads to bigger audiences.

Where are your audience development strengths and weaknesses? Today’s news focuses on pertinent information for audience development managers, including actions that some major publishers are taking now.

Subscription Websites Training Younger Customers Through Paid Content

The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we’re looking at subscription publishers that are targeting younger demographics, and the kinds of responses they are receiving.

Audience Development With Social Media Experiencing Shift of Platform Focus

Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we’re visiting news stories that consider the relevance of social platforms for building audiences, and the areas of search engines that are leading publishers to more aligned traffic and, in some cases, paid subscriptions.

10 Ways to Improve Magazine Content Marketing

You probably remember the good old days when there was this thing called “article marketing.” It involved marketing your articles, most often by re-publishing them as guest posts on external sites in an effort to get inbound links, and also sharing them with other bloggers in the hope they might share or comment on the posts. At that time, the goal was to get the article shared, and to get the word out about your publication because those were still the early days of SEO.
Today it’s evolved into what we refer to as content marketing, and our focus has changed a little in that we want people to come to our site, not to other people’s sites. Sure, we might republish articles in repositories like Medium and LinkedIn, but it’s done deliberately and with SEO in mind, not just for the sake of republishing.

Audience Development Evolves with Industry Standards, Engagement

The evolution of audience development comes through the evolution of online tools, social networks and communities.

Today we’re looking at some recent news for audience development, including a set of standards being shared by the Media Rating Council (MRC).

Video Grows as an Audience Development Tool for Publishers on Twitter and Snapchat

The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we look at how publishers are using video more, and the changes coming to the medium.

10 Reasons to Add Video in Magazines Now That You Can

When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because they can be clicked. Content becomes more rich because it can also be hyperlinked to references and authors on the web. Live content can be embedded with video in magazines so the editorial content doesn’t stop at the final publish date.

And if you’re not ready for that kind of transition or development project, then your magazine has suddenly become ancient.

It used to be that sharing vertical video branded you an amateur, but not anymore. Startups are specializing in it, publishers are pushing it out, and consumers are, well, consuming it, according to TheMediaBriefing.com.

Publishers Driving Website Traffic Through Social Are Making Changes

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers 
Driving website traffic is always on the mind of audience development managers. We’re seeing publishers acting in accordance with this notion, as they dive deeper into a variety of locations, including Facebook,

Acquisitions Build Up Digital Publishers and Platforms

Our news of digital publishers acquiring new media entities continues, but with a few different looks today.

We start with American Media, which has acquired another magazine title from Wenner Media. NY Post reports, “American Media said it will acquire Men’s Journal from Wenner Media, marking the second magazine deal that the two companies have done in recent months.”

How to Improve Engagement with Your Digital Magazine Editions

The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read on the internet, especially not in the current blight of “fake news,” but they do more often trust established publications like magazines.

Audience Development Strategy: Snapchat and Facebook in the Spotlight for Social

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their audience development strategy. Today we’re looking primarily at Snapchat and Facebook, as these two platforms have been receiving a lot of attention recently.

We begin today

The Best Audience Development Strategy Focuses on Audience Data and Behavior

Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look

Social Media for Publishers: How to Spend Less Time and Get More Out of It

When it comes to social media for publishers, you could be spending less time and getting more out of it

There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it.

Last week there was an interesting piece on Mashable published about

Audience Development Evolving Through Social Media Channels

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “Unveiled in

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.

Audience Development Strategies Deployed at Forbes

Forbes’ new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of the publication is also an important part of the overall strategy.

Today we take a look at Forbes, which has been making changes to remain relevant

New Digital Content Initiatives Are Key for Subscription Publishers

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some foresight. We’re watching as subscription publishers report on their initiatives, and attempt new ones.

We begin today with The New York Times, which is sharing information

Magazines in Digital: The New Yorker’s “Digital Renaissance”

It’s not every day you get to see the path of magazines in digital. Here’s an inside look at how The New Yorker has been evolving.
Poynter recently published a great article  by Benjamin Mullin about how The New Yorker has changed to evolve for a digital atmosphere over the last decade.  Here are a few major adjustments

New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that

Social Media for Magazines: How to Build an Email List Out of Highly Engaged Users

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently

Most publishers we’ve talked to say social media isn’t a huge sales driver for them. Sure, they’ve made a few bucks here and there, but they’re not making Dell money or anything (Dell

Digital Media Companies Launch New Product and Data Initiatives

In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product offering, digital media companies are bringing new experiences to audiences with the desire to evolve brands.

Hearst is one digital media company doing this with its

How to Promote Content on Unlikely Social Platforms

How to promote content on three tricky social platforms that publishers want to love

Every once in awhile one of our clients asks us how they can leverage platforms like Instagram, Snapchat, or Pinterest as a content marketing platform. All three are completely viable social platforms for a social media strategy, and none of them I

Vertical Video Content and Ads Increase in Popularity

Publishers are flocking to vertical video content and ads now that “it’s hip to be vertical.”
In the not too distant past, vertical video was only for Facetime and school plays you forgot to flip your phone sideways for. But with the advent of video streaming on social networks, and apps like Snapchat, vertical video is

Organic Traffic is Back Up for The Sun Thanks to Facebook

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot.

After the paywall came down last year, Dominic Carter, managing director of commercial at News U.K. said they planned to double their sales team to

Brands Seek Data From Magazine Content Partners

When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There’s no doubt that brands are becoming hip to content, and while their first instinct was to hire content marketing companies to create brand stories, they’ve certainly evolved to see publishers as the experts of content. Thankfully, publishers noticed

Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.

Observers of

Organic SEO for Publishers Paying Dividends, Study Shows

SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media strategy and thus drive both direct and side-door traffic to your content on desktop and mobile. It’s a science, and one whose formulas take work

How Will Bots for Magazines Change Publishing?

Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption

Beyond the latest trend of kids walking into telephone poles while playing the new Pokemon Go game, you’ve probably noticed people everywhere spending more time looking down at their phones than their surroundings. But let’s

Digital Ad Metrics: Attention Is the New Impression, but Still Nascent

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every so often. But they’re something digital publishing companies must keep track of, because ROI and consumer action are what advertisers are (rightfully) focusing on when

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

Snapchat Media: Changes to Discover

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital publishers would pick the latter, of course, and recent design changes could help them get there.

But, as TheMediaBriefing.com points out, the changes themselves could cause their own consternation – if not with magazine publishers, then possibly with users. As with any social media strategy, there’s a delicate balance. The question is, is it worth the trouble in this case?

We say yes, especially when the trouble is free or close to it. A little experimentation can go a long way. However, over-reliance on any platform can spell trouble.

Social Media Publisher? Check Out These Facebook and Snapchat Updates

For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you’re willing to experiment. It means you’re willing to venture out of your comfort zone. It means you’re willing to invest in dedicated staff. It means you can

It’s Complicated: Checking In on the Relationship Between Facebook, Publishing

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don’t get much hotter these days than Facebook publishing, and though the gap between the social network and media companies seems to be closing, there’s a still a frost in the budding friendship.

As Facebook strives to become the global content provider, their reliance on

Video Metrics: Tracking Views Is Tricky

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media … charting response to your content and using that data to court ad buyers and convert subscribers is a challenge. Now, add video metrics to all of that,

Publishing Economics: Facebook, European Expansion, Ad Blocking

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what the Mequoda Method is built on.

Still, it’s worth it to monitor the trends priming the pump of publishing economics, and Digiday certainly has us covered in that department this week. Let’s take a look at a few of their latest articles!

Digital Media Publishing News: NYM, Time Inc., and More

Digital media publishing is a challenge, but it’s a worthy challenge, because it will make you money when it’s done right.

Print media publishing is a challenge, too, and it still has a place, and always will, as far as we’re concerned.

Where’s that happy medium? Well, give us a call, and we can chat about it. Otherwise, let’s get a quick survey of the industry from our friends at MinOnline.

NatGeo “Shares” Social Publishing Strategy

Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to distributing your good work and deploying it as a tool in audience development, a social media strategy is an absolute necessity.

The challenge is perfecting that strategy as much as possible. Especially in a business where the ground seems to shift every other week. But one way to stay ahead of the curve is to pay attention to the digital publishers doing it right, the ones who unite great content, great timing, and great discipline, to produce a whole other source of traffic and revenue.

But don’t fall prey to just slapping some articles up on Facebook Instant or Apple News. This just won’t cut it. Publishing social media successfully requires dedicated resources, including staff. But it will be worth it!

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.

On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.

You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you.

Want to Create a Magazine Online? Think Video and Subscriptions.

If you came to this website for help on how to create a magazine online, congratulations: You couldn’t have picked a better place. That’s just one goal the Mequoda System will help you reach, and it’s just the beginning of new growth for your company.

Imagine a world-class chef going through your leftovers and digging through your pantry to make you a dinner. If you threw together a bunch of ingredients with everything else you have going on, chances are that meal leaves a bit to be desired. When the chef does it, what results is a mouthwatering feast you never thought possible.

We are that chef. The ingredients are nearly limitless – they include everything from your portal to your email newsletter to your social media strategy to video and subscriptions. When we say multiplatform strategy, we mean it.

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.

Of course, like any other tactic, pay per article will not single-handedly

Magazine Publishing Online: Ad Block Solutions, Snapchat, Interviews

The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And to share what we find out with you.

When it comes to Digital Content Next, formerly known as the Online Publishers Association, that’s quite a lot

Instagram Publishing: The Big Picture

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other walled gardens, there’s no doubt that as a modern digital publisher, you must have a significant social media strategy in place to stay competitive and

Breaking News: Publishing Magazines Is a Profitable Model!

Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work.

It’s our lifeblood.

When we set out more than a decade ago to construct the most profitable approach for publishing magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine states, and the market we watched take shape during our combined 130 years’ worth of experience.

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