The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
Why do all the top websites seem to use the same four colors?
There is a really good reason—one that can affect your membership website success if you don't follow their
VanityFair.com caught our attention because of a comment by Jason Oliver Nixon on Women's Wear Daily that VanityFair.com got 1,000 new print subscribers on the first day that the site
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name in it, you gain
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility
PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums
OFIEs, "Order Forms in Editorial" are embedded subscription forms.
Terri Edmonston, a Mequoda Daily contributing editor, recently did a website design review of Investors.com, the online edition of Investor's Business Daily. Terri pointed out numerous website design tips we
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by
Landing Page Conversions Gets Personal
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name
It wasn't long ago that I was reviewing the landing page for the Internet Marketing Center, the very long and very well done Internet sales letter developed by late Web
The South Beach Diet Newsletter Could be the Best Thing Ever Printed... but we'd Never Know it from this Landing Page
Are there any subjects more mulled over and carefully considered
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
Slow-Loading Pages Will Cause Losses in the Number of Readers, Page Views and Advertising Impressions, and, as a Result, Losses in Revenue
Usability and design are two key factors in publishing
Unity is a not-for-profit organization based on the teachings of Jesus and the healing power of prayer. Their world headquarters in Unity Village, Missouri, provide a tranquil atmosphere for quiet
Investors.com is an Excellent Example of a Publisher Taking Advantage of the Synergies Between Audience Information Needs and Technology's Ability to Facilitate the Satisfaction of Those Needs
Investors.com, an online edition
OK, folks. Bring your seat and tray to the upright position. We're ready for take off with an incredibly convincing and compelling landing page that shows you the mesmerizing influence
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media
RealSimple.com Epitomizes Great Website Graphic Design and is a Perfect Partner to Real Simple Magazine. So is it a Brand Site or a Membership Website? Is its Objective Lead Generation
Mequoda Group announced today that Atkins.com and Better Homes & Gardens (BHG.com) tied for the highest score in the 2006 Mequoda Media Website Design Awards, each earning a 3.86 grade
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
During 2005, our intrepid research team put the Mequoda Website Design Scorecard to work by using it to perform expert reviews of 48 media websites. With a high score of
Content Webification is Determined by a Website's Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?
Publishing on
The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?
Websites that encourage a
While Persistent Navigation is Now Rather Common, Site Owners Mustn't Become Complacent. Users Must be Crystal Clear About Where They Are, Where They Can Go and How they Can Get
User Task Depth is a Critical Step that a Website Owner Must Succeed In—If a User Can't Accomplish a Simple Task on Your Website, the Frustrated User Will Give Up
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
A friend of mine sent me a printout of the landing page promoting a copywriting course from American Writer's & Artist Inc. He wanted to know if it would be
Let the Good Times Roll: GuyKawasaki.com is a Marketing and Branding Website for its Namesake
According to his website, Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage
One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better
What criteria would four of America's most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small
How to Make Money Selling Other People's Books
Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter
Although it Scores Well in Many of Mequoda's Website Design Guidelines, ChristianityToday.com as a Whole is not as Satisfying as its Individual Parts. A fascinating blend of religious goals
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as
Paul McManus, operator of PrayerPower.com, has an edge over other Internet marketers: he can pray for success, and if his product, "Prayer Power," does what he promises in his copy,
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
When it comes to website publishing, some publishers have a clear strategy and others are still confused. But all website owners can increase conversions and improve the user experience. The
In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
