Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

The Best Webmaster Job Description: 7 Key Duties

The evolution of a webmaster job description continues in the digital age

At Mequoda we have three system managers who manage more than a dozen websites, and with that, more than a dozen webmasters. Just like any other role, the webmaster job description continues to grow with its environment and is always adapting to many roles for an organization.

Five years ago, apps and responsive website design weren’t even on their radar. Ten years ago, website analytics weren’t as dynamic. The idea of setting up “goals” and “funnels” made you think of soccer games and changing your oil rather than ROI and data.

For some companies, a webmaster is an internal employee that handles the required job duties. Other companies, in the hopes of keeping internal staffing minimal, hire webmasters on a contract basis to maintain their website.

Regardless of how a company approaches the position, a webmaster is needed to monitor a website to assure it stays online, functions without flaw and assures users a rich online experience.

In some situations, the components of a webmaster’s job can be delegated to multiple people to ensure efficiency. Within this process, a systems manager, like the ones I mentioned above, serves as the initial point person. If that individual is working with multiple clients, technical and interface projects can become the responsibility of additional designers and developers.

The elements of a webmaster job description listed below help bring context to the role. If you are looking to hire a full-time webmaster, or begin a contractual relationship with one, the following requirements should  be included in your job description. Additional components may be added, depending on the needs of your organization.

Build your digital publishing empire with the secrets and proven techniques from our FREE Multiplatform Publishing Strategy Handbook.

Webmaster Job Description

Webmaster job description element #1: Maintain an inventory of advertisements and manage the ad server software.

As many online businesses are running advertisements, webmasters often times maintain these ads and set parameters for them within the site’s architecture.

Webmaster job description element #2: Debug issues that arise with the performance of the website.

This task is incredibly important when e-commerce and member retention is involved with a site. If bugs aren’t addressed as quickly as possible, revenue and conversions will be lost.

Webmaster job description element #3: Interface for performance issues.

Webmasters need to be the liaison between IT partners and your company. They will be the ones who address issues with your hosting company or email service provider. Maintaining a strong relationship with these partners will allow your webmaster to tweak hardware to avoid downtime.

Webmaster job description element #4: Troubleshoot the site.

This involves areas including content, links, order flows, registration flows and transaction logs. If problems arise with these areas of the site, the webmaster will make corrections directly or delegate the task to other members of the IT department.

Webmaster job description element #5: Review statistics and monitor analytics.

In addition to making sure everything is functioning properly on the website, a webmaster provides analysis of the website’s business health and creates conversion paths so that the marketing team can monitor their efforts.

Webmaster job description element #6: Maintain responsive design.

Stay up to date on the web’s latest technologies and make sure the site and its products are always mobile-friendly and multi-platform ready.

Webmaster job description element #7: Plan for future changes to the website.

Beyond the focus of day-to-day activities, the improvement of the website as a whole is a necessary consideration for webmasters. As the Internet evolves, the webmaster’s job is to stay current with software and hardware that can improve the success of an online business.

For Mequoda.com, Nancy Horan, Systems Director, serves as the point person for webmaster duties. She often delegates interface issues to Michael Phillips, Senior Information Architect, and technical issues to one of our many talented developers.

Do you have the technical aspects of your website working towards your organization’s vision?

This post was published first in April 2011 and is updated every year.

Related Posts

Posted in Multiplatform Publishing Strategy

Tagged with , , , , , , .

6 Responses to “The Best Webmaster Job Description: 7 Key Duties”

  1. Riana Says:

    That’s the best description I’ve read yet. I’m usually small on words when it comes to telling my webmaster duties.

  2. Tamara G. Suttle Says:

    Thanks so much for spelling out this job description! For those of us that are not technically inclined, we often overlook the importance and the details of this job!

    I’m happy to tweet your post and link to it in my blog, too!

  3. Chris Says:

    Hi Tamara,

    Thanks for the comment. We are glad the information is helpful and are always happy to get our content linked to.

    Best,
    Chris

  4. Carla Says:

    This is the best job description that I’ve found for a webmaster this far. It pretty much covered everything that I was trying to jot down in a resume. Thanks!

  5. forobeta.com Says:

    Good day! I could have sworn I’ve been to this website before
    but after browsing through some of the posts I realized it’s new to me.
    Anyhow, I’m certainly happy I found it and I’ll be book-marking it and checking back
    frequently!

  6. Leona Sanos Says:

    Great description, was looking for a way to describe the job and thank god i found it here!

Leave a Comment