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Tag: email circulation

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

The Lifecycle of Recycling Magazine Articles

If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That’s almost two years worth of blog content, or a twice daily publishing schedule if you only post five days per week.

Although your magazine content could sit in a member-only editorial archive with past issues of your print content, we suggest recycling magazine articles by releasing that content into your portal to help build circulation.

Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people out there who don’t understand what we do.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

How to Use Direct Mail as an Audience Development Channel

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers

Direct mail is a traditional marketing channel for publishers, but it also has a lot of value for audience development. Although the ROI for direct mail will be lower than for some

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

3 Content Marketing Hacks You Can Benefit From Immediately

I don’t know about you, but the world’s a’changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda that we were pretty cool in our pants for a bit, but as we’ve been doing a lot of testing the past few months, it has become clear that user habits are picking up and moving with the wind.

Which is, of course, very exciting as a marketer, because tinkering is what we love to do best.

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue

When your magazine rate card focuses on custom content, everyone wins
Print advertising rates have always been robust. After all, magazine ads have always been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re self-paced, giving readers as much time as they want, not just 15 or 30

How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.

6 Daily and Weekly Email Templates That Increase CTR and RPM

Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to templates that can help you develop your business based on best practices. For us, these best practices are a composite of the 110+ different Mequoda

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

A Surprising Promotional Email Template That Builds Email Circulation

If there’s one thing that Mequoda folks have in common, it’s a powerful promotional email template that we call the circulation-builder, or circ-builder.

As a publisher, you might assume that this email template is created to strengthen your print circulation, but it’s not.

The circ-builder was developed to boost your email circulation through word of mouth while retaining your loyal email subscribers. You promote a freemium, which offers substance to your email subscribers, and in return, they forward it along to their colleagues and friends. The recipients of that forward will arrive at the landing page for your freemium, and if all goes well, they’ll sign up for the freemium and your email list.

How to Use Social Media for Building Email Lists

Social media is not the enemy of email. In fact, it can be used to build email circulation.

Some might argue that email is more personal than social media because an email gets delivered to your inbox, whereas you need to log into Facebook or Twitter to read a message or post. I would. What can’t be argued is that email still proves to drive the highest profits and typically “touches” the most number of people per promotion.

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.

Use the Snippet Email Layout to Drive More Traffic

Different strokes for different folks, and different email layouts for different business models

What is the intention of your email newsletter? You spend a lot of time and effort trying to collect these email addresses, so certainly your email newsletter needs a defined business goal.

Mequoda Weekly: April 8th, 2013 – April 12th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Week in Review: May 7th, 2012 – May 11th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

One of the Best Tools for Building Email Circulation

How are you building your email marketing file?

Every online marketer and audience development manager has a preferred method for building their email file.

As a content creator myself, and the person tasked with audience development efforts, my favorite way to build an email file relies on great content and superb targeting.

Learning Email Marketing on Your Terms

Live events, webinars, and white papers provide email marketing insight

Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than speaking to your audience face to face. And attendees of live events realize that. People will attend events if they are dedicated to the subject matter, believe they will have the right experience with the speakers, and are comfortable with the price.

However, not everyone can attend your live events, even if they are truly dedicated to your mission. Time constraints and travel requirements may stand in the way for many attendees. These audience members still expect meaningful experiences with your brand.

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.

Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – the type that people don’t necessarily want to share freely.

The Internal Ways to Build Email Circulation

As the Internet grows, more strategies for building email circulation develop.

These strategies are either internal or external, meaning they are executed on your site or away from it. All of the external strategies use your site as a focal point, as they send traffic directly back to it.

Internal strategies for building email circulation should be present on all of your web pages in any of the following forms:

Launch Process Updated to Include Paid Media for Driving Website Traffic

The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business

I recently spoke to a friend and colleague about our upcoming Mequoda System Strategy Workshop at the Mequoda Summit East 2011.

While he likes the new 44 steps outlined in this session for starting and running an online business, he commented on one specific aspect of the strategy; the fact that the traffic strategy we outline relies totally on organic methods like SEO, SMO, link building and email.

9 More Clients

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

Week in Review: March 21st, 2011 – March 25th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution

Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.

If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our

SIPA Member Profile: Biehl Writes His Own ‘Classic’ Story

Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.

SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early 1970s, I graduated from Columbia with a master’s in Chinese studies, and the timing should have been perfect since Richard Nixon had just “opened the door to China.” But at the time, the State Department was not looking for someone who aspired to be a communist and wanted Nixon forcibly removed from the White House. So … in the worst recession since the Depression (until this one), I hung out my shingle as a temporary typist … and two years later I was running the information/publications division of a 25-person higher education association, where I wrote lots of things, including books on nondiscrimination. In the late 1970s, I wrote a book on disability law compliance for Dick Thompson of the Revenue Sharing Advisory Service (which morphed into Thompson Publishing Group), who then hired me to launch a new company and develop dozens of new products. I started AIS seven years later.

SIPA Member Profile: Jefferson’s ‘Family’ Branches Out

Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.

SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was working as a junior accountant for a CPA firm. During tax season we were expected to bill a minimum of 60 hours per week which meant that for days at a time, I didn’t get to see my baby while she was awake. I jumped at the opportunity to join the accounting department at the local newspaper. I was responsible for producing all of the financial statements. The CFO was great and taught me about the newspaper business although as my mom says, ink runs in my blood—my grandparents owned a weekly newspaper in Burgaw, N.C. I started “Chesapeake Family” on a dare from my husband.

SIPA Member Excels on TV

‘Ambassador’ Strategy Pays Off for McLarney

If you happened to be watching “Market Morning” on Business News Network—Canada’s only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw a SIPA member take center stage. Michael McLarney, editor and publisher of Hardlines, provided excellent guest commentary on a segment about RONA, one of Canada’s largest retail hardware stores.

“The industry does not rely on housing starts as much as it used to,” he says in the interview hosted by BNN anchor Pamela Ritchie. “It’s very much a repair and renovation market that drives our industry now. So we’re waiting on consumer confidence [to see] if people start spending money again.”

SEO Campaign Management 2011

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.

The Online Publishing Email Strategy

Do you want to maximize your customer lifetime value?

Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many sell both.

For many successful online publishers, the majority of their page views occur with their email. Email newsletters drive page views for both product-driven websites and ad-driven websites.

Many online publishers use email circulation as a primary metric for measuring their success. We’ve seen revenue per email subscriber vary from $10 per year for B2C publishers to as high as $80 per year. The goal of a publisher’s email marketing program should be to increase customer lifetime value.

Do You Want A Few Thousand New Email Subscribers This Month?

SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation

SEO Campaign Goal – Write landing pages that tell Google to send you lots of traffic for your targeted keywords — the key driver for every online publishing business.

SEO Campaign Management Step #1 – Use our proven method for researching and choosing the right keywords and phrases. It’s not guesswork when you use this strategy.

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Email Marketing Tips: Using PDF Files

Eight Steps for Growing Email Circulation with PDFs

To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.

The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n the process below. This is a Mequoda best practice, yet few online publishers follow through.

At Mequoda Daily, every other Friday is “Free Report Friday”, we are using just ten percent of our inventory to promote our own freemium. Our results have proven that every time we release a free white paper, Mequoda Daily experiences increased website traffic and email circulation.

Using Sponsorships as an Internet Business Model

This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business

(Nationwide)—Multi-faceted sponsorship opportunities are valuable commodities for online publishers. For instance, if a publisher has a core of editorial topics, they can potentially sell sponsorships for each individual topic.

The best way to approach this is to offer complete exclusivity on any of the given topic pages. The sponsorship package may include promotion on the leaderboard, a large ad box, a medium ad box and a skyscraper advertisement.

Week In Review: July 19th, 2010 – July 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Looking for Ways to Build Your Email Marketing Lists?

Three external sources for building email circulation

It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.

Even with social media gaining more popularity, the power of email is still strong. Many companies have designed respectable policies for privacy, take email correspondence seriously by creating a detailed schedule for the content and take precautions to assure the security behind email communications.

Week In Review: June 14th, 2010 – June 18th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Building Email Circulation

question

What is the #1 way to build email circulation from your website?

question


Offering a free downloadable product in exchange for an email address is the #1 way we have found to build email circulation. It’s the classic free-on-free offer – “get this downloadable report for free and we’ll keep you updated with relevant information via email”.

Using Free Downloads for Building Email Circulation

Tips on offering free content found at SIPA

Week In Review: June 7th, 2010 – June 11th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Brilliant Strategies Used by Online Publishers to Develop Their Audience

Last chance to sign up for our Building Email Circulation webinar

Building Email Circulation with Paid Search

See how the external source of pay per click (PPC) may benefit your online business

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