Do you have a solid business plan for success in multiplatform publishing? Unless you answered "You better believe it, pal!" to that question, I have another question for you. How do you  

Why is subscription revenue falling for print publishers and rising for app store subscriptions? While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.  

Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS The history books will never look back at 2016 as an uneventful year. We  

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors We begin with a look at Forbes, which has been involved in a legal battle with Honk  

As many of you may have heard, Google is ramping up its campaign to improve Internet security. To Google, this means using HTTPS, also known as Hypertext Transfer Protocol Secure, which  

The one-time cost of building a magazine subscription website could reduce overhead indefinitely For $3 per month or $36 per year, there is subscription service called The Sink that will automatically  

New changes are coming globally for subscription websites using ad blockers Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands. As this  

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines I'll bet you didn't know there were so many types of URLs. Vanity  

Actionable audience development steps to make your next interview article filled with engaging content Conducting interviews are a great way to produce content for your blog, website and publications. People love  

Ad sales are positive for WaPo's Instant Articles and Facebook just added a new feature Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads  

Over the past two decades, the Mequoda consulting team has worked with more than 300 niche media brands to help them grow their audience, revenue and profits. Several of them  

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere) Although it might seem like we ignore the trends of print magazines unless they've fallen  

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them. When we talk about multiplatform publishing, it's easy to jump right  

Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio We’re seeing movement with some major multiplatform publishers recently. We begin by looking at a possible merger between Meredith  

Resolve to investigate the possibility of added revenue with a club-style business model in 2017 Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after  

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds  Subscription publishers have a lot of options when it comes to how they market their content online.  

Intent, alignment, and engagement take the stage in 2017 for audience development professionals I don't know about you, but I'm eager to see how audience development changes in 2017. Over the  

Audience development pros are learning exactly what Google's new mobile penalty entails and also how to improve emails over the next year Just as Google rolled out their algorithm penalty on  

Will you prioritize upgrading the tools that will save you time, money, and your future? "You live and die by your ability to prioritize. You must focus on the most important,  

Digital magazine engagement should be top priority for publishers in 2017 If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more  

Will Time Inc. save magazine publishing on newsstands through retailer innovation? In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.  

Multiplatform publishers should explore new ancillary business models in 2017 In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit  

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees As a new year gets underway, some multiplatform publishers are tackling  

At Mequoda, we believe all publishers can prosper in the digital environment. Join us in Boston for our next Mequoda Subscription Marketing & Publishing Intensive and learn the latest best  

How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.  

This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services  We’re seeing that subscription website news takes on some interesting dimensions early  

Improve open, click-through, and conversion rates with these email template testing ideas Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email  

Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards Google is making huge efforts to make the mobile  

Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink. You were  

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines Several years ago we ran a study that showed us the majority of  

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their  

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users By now most of you know that Google has decreed popups and interstitial ads, which  

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific  

Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and  

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites. In 2016, toward the  

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck As a publisher, you're publishing multiple pieces of content every day. Most Mequoda  

Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times We love to report on successes in the publishing world, and what  

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters. Despite the rise of social networks, most publishers we know still  

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently Most publishers we've talked to say social media  

Facebook Live and other live video becoming a large testing ground for brands and publishers Live video is at the front of mind for many brands and publishers. The only question  

Your magazine and newsletter content is incredibly valuable. There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When  

Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters In 2016, publishers couldn't stop talking about the possibilities of  

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in  

Native advertising becomes a focus for the Guardian According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started  

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion This year has been a huge time of change in publishing, and we're excited  

Multiplatform publishers succeed because of the innovation they bring through their organizations We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to