My parents often told me that patience was a virtue. I suspect this was tied to the fact that as a child, I was not very patient. As an adult,  

In previous weeks, we've talked about how using the MBTI can impact the development of your multiplatform publishing team. We've also discussed how different personality types can work better  

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,  

One of the biggest moving targets in Mequoda best practices is the metered paywall. The biggest question we get is, how much free content is enough? And you have to be  

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.  

I'll make this quick because I know you're busy. You’re invited to join us on March 16 at 1pm ET for a FREE webinar, Giving Life to Your New Digital  

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success. Over the past year and  

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,  

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re  

Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions  

It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this: Is whatever you're thinking  

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an  

If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the  

A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales  

Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so  

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins  

Are you itching to launch a new digital magazine, but you want to do it right, and you don't want to waste money on trial and error? That's completely understandable,  

The concept of carefully curated collections of magazine content that can be reformatted into special issues is not new to the publishing world, and was in fact a mainstay of  

Some helpful hints on generating revenue through online advertising What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed  

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online  

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it  

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,  

“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I  

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM  

There is one major newspaper out there that people may think of when they think of the "click to subscribe, call to cancel" strategy. And without naming any names, let's  

When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you  

An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product. For example, let’s assume you have a product, perhaps  

Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,  

If you'd asked us five or six years ago if it was a good idea to publish a digital magazine app on a tablet so that it could be downloaded  

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through  

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers  

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information  

You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital  

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process  

The first rule of choosing a business model that's ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said