Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Subscription Website Publishing

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting

Audience Development Strategy

Past and Future of the Social Media Press Release

A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to

PR & Link Building

Are all free PR sites equal?

[question] We’re just finishing off our press release. Some free press release sites don't look terribly professional, but would it still benefit us (with regard to google at least) to get

Website Conversion Architecture

Do tags convert into meta keywords?

[question] We are in the process of converting our blog from iProduction to Wordpress. In iProduction, we had the option of entering a meta title, meta description and meta keywords for

Multiplatform Publishing Strategy

Harvard Program on Negotiation Relaunches Site with a Mequoda Online Publishing Hub

PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation

Audience Development Strategy

Social Media Marketing for Publishers – Let’s Talk About It.

Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping

Subscription Website Publishing

Why We’ve Been Obsessed with Landing Pages Lately

We've brought in two of our favorite "test junkies" for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing

Subscription Website Publishing

How BLR Increased Membership Website Conversions 15.74% with a New Headline

How a more robust registration headline on this membership website brought conversion rates from drab to fab

Subscription Website Publishing

Organic, Dedicated and Hybrid Landing Pages – Oh My!

It isn't enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print

Audience Development Strategy

Social Networking Book Review: Linked Working by Lewis Howes

Social Networking = Good Karma, 10 Ways to Pay It Forward. All the buzz these days is about social networking sites like Twitter, Facebook, or LinkedIn. We were

Multiplatform Publishing Strategy

5 Ratios All Online Publishers Must Measure

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue

Multiplatform Publishing Strategy

Mequoda Helps Launch Online Health Hub for Hispanic Community

VidaySalud.com, a Spanish-language public health initiative from La Doctora Aliza, launches with a mission to inform the Hispanic community and enhance the relationships between Latino patients and their physicians

Multiplatform Publishing Strategy

How to Create a Media Pyramid for your Business Plan

Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue Are you in the process of writing a business plan for a new

CDs and Transcripts

Landing Pages That Work

Are your landing pages underperforming, but you’re not sure how to test and tweak them?

Subscription Website Publishing

Dedicated Landing Pages: Marketplace Landing Page

Marketplace landing pages are the gateways to sales A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website

Subscription Website Publishing

Hybrid Landing Page Templates: Access Challenge Landing Page

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile. Private, exclusive, premium and paid-only vs. visible,

Multiplatform Publishing Strategy

Selling Brand Sponsorships to Advertisers

Web advertising advice from Dan Ambrose, on creating brand sponsorship opportunities for your advertisers

Subscription Website Publishing

Why Susan Boyle is Like a Good Landing Page

Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent,

Subscription Website Publishing

Organic Landing Page Templates: The Author Landing Page

Author landing pages showcase your talent and boost SEO An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written

Subscription Website Publishing

Organic Landing Page Templates: The Glossary Index Landing Page

Glossary Index landing pages capture user’s interest with specific terminology A landing page is the first page a user sees when entering your site, and a user can enter and “land”

Subscription Website Publishing

Dedicated Landing Page Templates: Rapid Conversion Landing Page

Rapid Conversion landing pages drive website traffic 24/7/365 When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing,

Subscription Website Publishing

Organic Landing Page Templates: The Keyword Index Landing Page

Keyword Index landing pages expose your keyword universe and get you found Many pages on your site are organic landing pages. If an internet surfer arrives at your site from

Multiplatform Publishing Strategy

A Style Guide for Posting Repurposed Content

Titling, categorization and tagging rules for online publishing with Wordpress blogs When publishers pull apart their archived content and start putting it up on their blog, they have a variety of

Audience Development Strategy

11 Targeted Email Advertising Tips

Why an Email Newsletter is Essential for Ad-Driven Publishers Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize

Subscription Website Publishing

Organic Landing Pages: The Author Index Landing Page

Use Author Index landing pages to create a directory of your author landing pages Looking for keyword phrases to boost your results in search engines? How about a name? If you’re looking

Subscription Website Publishing

Organic Landing Pages: The Article Landing Page

Article landing pages are search engine superstars Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This

Multiplatform Publishing Strategy

What the New Compete.com Means for Market Research

New features from Compete.com to help you scope out your competitors and add expand your online vocabulary. Compete.com is one of our staple tools for conducting market research and reporting key

Subscription Website Publishing

Organic Landing Page Templates: The Tag Landing Page

Tag landing pages help you organize your content for better SEO A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation

Studies and Reviews: Website Design Reviews

FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper.

Studies and Reviews: Publishing Case Studies

FREE White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white

Studies and Reviews: Landing Page Reviews

FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper. For even more on landing pages, download

Studies and Reviews: Email Newsletter Reviews

FREE White Paper: Learn how to Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices by downloading our FREE 10 Email Design Best Practices white

Subscription Website Publishing

Organic Landing Pages: Topic Landing Page

With Topic landing pages, persistent navigation is the key to success The key to success is to send users to landing pages that are specifically designed to fulfill their goals.

Subscription Website Publishing

What the Heck is an OFIE, and What Should it Look Like?

How to create an OFIE that effectively turns website visitors into email subscribers We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the

Subscription Website Publishing

Organic Landing Pages: The Home Landing Page

The Home landing page is your first opportunity to make a good impression Organic landing pages are full of content that is designed to be attractive to both users and search

Audience Development Strategy

What’s the Value of an Inbound Link?

You know the drill: put on your link-building hat and drive website traffic! But why? Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs

Audience Development Strategy

Has Online Social Networking Replaced Real World Networking?

There are many books and blogs already devoted to the “how to” of social networking. This is not a post about how to set up an account and get

Subscription Website Publishing

Hybrid Landing Pages: The Priority Code Landing Page

The priority code landing page lets you know where sales leads originate in order to control advertising expenses. The priority code landing page is a hybrid dedicated landing page that's part

Subscription Website Publishing

Bob Brady’s 10 Google Website Optimizer Best Practices

Thirteen best practices to consider when testing the elements of your website landing pages.

Multiplatform Publishing Strategy

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of "Top 20 Online Publishing Books"? Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online

Multiplatform Publishing Strategy

Internet Business Models: Why Newspaper Publishers Should Reconsider Their “Print or Die” Strategy

When newspaper publishers close their doors, have they considered their ever-growing digital options? It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets

Subscription Website Publishing

To Charge or Not to Charge – Considering a Membership Website?

With advertising sales dropping, many publishers are considering charging for content. Will you? After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform

Multiplatform Publishing Strategy

Notes and Quotes from the FOLIO: Growth Summit

Magazine publishers discuss how they're going to save their brands through online publishing This week I was in Chicago attending and presenting at the FOLIO: Growth Summit. “It's not enough to make

Audience Development Strategy

FOLIO: Growth Summit Coverage – Using Social Networks to Strengthen Your Market Position

Cia Romano and I talk social networks - both building your own, and using existing social networks to develop a diverse online audience.

Audience Development Strategy

The Secret Sauce of Twitter – 8 Lessons Learned from Being a Publisher on Twitter

8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,

Audience Development Strategy

Determining a Post Frequency – How Often Should We Blog?

How to develop an efficient post frequency and even increase production without raising a finger... How often should you blog? In many cases, the answer to this question depends on how

Audience Development Strategy

Interweave Seeks Email Marketing Manager

Interweave Seeks eMail Marketing Manager

Audience Development Strategy

SEO Trick – Quickly Submit Your Sitemap To Three Places

Three search engines happy to navigate your content once they have a road map that you didn't spill Coca-Cola all over in the car... Your sitemap, when built correctly, is the

Audience Development Strategy

Google Lets Big Brands Join the SEO VIP Club – No Effort Required

Why Google doesn't require big brands to optimize their sites in order to land on page one, and what it means for smaller companies Over the past couple of months, Google

Audience Development Strategy

The Search Engine Benefits of a Google Knol

Why a Google Knol may still offer an unfair advantage over search engine results and how you can get a piece of that pie Although Google says that Knols get no

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