Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and
Niche publishers don't need to fear domain extortion in the wake of brand domain availability
There's a lot of evidence to show that the more constrained we are, the more creative
Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing
One of the lesser known, but important plugins used within your Mequoda System is a caching plugin. A caching plugin helps your site run faster, so that when a visitor
How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers
How many times have you been in a meeting where you and your colleagues
Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.
We begin by looking at The New York Times, which
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news
We begin our audience development news with a look at the new
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We've already seen lots of changes from digital magazine publishers this year. Today we
As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved
Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some
Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around
We've written a bit about fake news lately. How Google is
Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making
You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S.
A niche website is one that centers around a specific topic
Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.
We’re seeing
Choosing good keywords and using them correctly is more than a strategy, it's a lifeline for your investment in content and can keep traffic flowing indefinitely.
When you're in the business
Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP
It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving.
Poynter recently published a great article
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
It's time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so
It's the age-old question: HTTP vs HTTPS? Until now,
Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.
First,
TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams.
How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.
Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS
The history books will never look back at 2016 as an uneventful year. We
As many of you may have heard, Google is ramping up its campaign to improve Internet security.
To Google, this means using HTTPS, also known as Hypertext Transfer Protocol Secure, which
The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically
New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.
As this
8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines
I'll bet you didn't know there were so many types of URLs. Vanity
Actionable audience development steps to make your next interview article filled with engaging content
Conducting interviews are a great way to produce content for your blog, website and publications. People love
Ad sales are positive for WaPo's Instant Articles and Facebook just added a new feature
Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads
Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they've fallen
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.
We begin by looking at a possible merger between Meredith
Resolve to investigate the possibility of added revenue with a club-style business model in 2017
Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
Audience development pros are learning exactly what Google's new mobile penalty entails and also how to improve emails over the next year
Just as Google rolled out their algorithm penalty on
Will you prioritize upgrading the tools that will save you time, money, and your future?
"You live and die by your ability to prioritize. You must focus on the most important,
Digital magazine engagement should be top priority for publishers in 2017
If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more
Multiplatform publishers should explore new ancillary business models in 2017
In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit
A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling
How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis
People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.
This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services
We’re seeing that subscription website news takes on some interesting dimensions early
Improve open, click-through, and conversion rates with these email template testing ideas
Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email
Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards
Google is making huge efforts to make the mobile
Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink.
You were
